Social Listening: The Key to Brand Reputation Management

Social Listening: The Key to Brand Reputation Management

Brand reputation management has changed. Much like the rest of our lives, brand reputation management also takes place on social media now. 

Now the social media world is a bit of a circus. One where too much is happening, on too many platforms and at all times of the day. There’s our audience to take care of, our competitors and our industry as well. And no matter how much you hustle between social media platforms, something always gets left behind. If you’re into reputation management then you know, one bad review is all it takes for it to come crashing down.

And even if you are managing this colossal task of always doing right by your audience, how will you know if you’re doing a good enough job? Measuring brand reputation isn’t as easy as tracking marketing metrics. Since there are no set standards, it’s difficult to find solid brand reputation data that you can analyse to assess your performance. That’s because the reputation of your brand lies in the words and stories of your audience.

Now this goes without saying but I’m writing this to offer a solution. That solution comes in the form of a social listening tool.

What’s social listening?

Social listening is the process of tracking and analysing social media mentions, conversations and trends that are of significance to your business.

How can it help with reputation management?

Let’s just say that you have this piece of sophisticated software with you. This software is continuously analysing the entire social media space just to tell you every time there’s a chance for you to build some positive reputation.  It also helps you track negative comments and alerts you against incoming threats. Let’s call it a social media Radarr. 

Having a social media listening tool at your disposal is like having a bird’s eye view of everything going on in the world of social media.

Click here for the complete guide to social media listening.

Now let’s get into the specifics of how a social listening tool can help with brand reputation management. 

1. Building brand confidence through content 

The content you post online is always the first impression users have of your brand.The kind of language you speak and the tone of your voice is extremely important. Are you sounding too salesy by rambling on about your product? Or are you trying to educate and provide value? That makes a world of difference.

A social listening tool will analyse the entire social media ecosystem, including your audience, your competitors and the industry as a whole. Then it’ll give you content creation ideas based on what these users are talking about, engaging with and sharing. A tool like Radarr even goes a step further and predicts upcoming trends using its advanced AI. 

Thus you have a whole arsenal of content ideas that you know for sure will interest your target audience. 

Next, social listening can help you ascertain what format of content users prefer and also how they like to share it. Do they prefer videos over images or vice versa? Maybe they prefer blogs and long form content? Use this data to decide the medium and format of your content strategy. 

Once users start getting value out of your posts, they’ll start sharing and engaging with it, thereby increasing confidence and trust in your brand.

Never forget, the main idea behind your content is to make users feel…content.

2. Building trust through influencers

Influencers are a huge deal in the world of marketing. But they’re a big part of brand reputation management as well. Influencers are the medium through which new audience segments hear about your brand. A study shows that a staggering 80% of consumers have purchased something via an influencer recommendation. This goes to show that influencers are trusted and bring their goodwill to whichever brand they choose to promote. 

Another notable stat is that 22% of brands struggle to find appropriate influencers. This is another problem social listening solves. 

Use a social listening tool and discover users who like and advocate your brand. Identify positive conversations about your brand and find people who started them. Find people who resonate with your target audience. Thus, you can identify micro and macro influencers that will advocate for your brand and build trust amongst the users. 

3. Develop an emotional bond through sentiment analysis 

A brand wins the reputation management game when it manages to create a solid emotional bond with its customer. To create such a bond, you need to be able to understand how your audience feels about your brand at any given point of time.

This can be achieved through sentiment analysis.

Sentiment analysis is a technology which will let you know the emotion behind a particular conversation or comment. It uses a combination of machine learning and natural language processing to detect if a particular communication is positive, negative or neutral in nature. 

One way to build a bond is by delighting your customer further when they’re already thrilled with your brand. Get alerted when a user makes a positive comment and then reply to them with something that will bring out a joyful laugh. You can even choose to share it on your own social media account.

Another way is to be there to take the blow and offer solutions when they’re unhappy with you. This might seem obvious, but it’s more important for you to address negative comments compared to the positive ones. As soon as your social listening tool alerts you of a negative comment, you need to offer them some kind of a personalised resolution. The key to this is urgency. If you can show an unhappy customer that they’re valued and important to you, then chances are that you won’t lose them. Also, the negative comment will not spread like wildfire and turn into a crisis

You’ll also be alerted on how your audience feels about popular and trending topics. Validate their feelings with a post supporting their opinion and you start to form a connection with them.

Learn more about sentiment analysis here.

Also Read: The big question – Instagram Reels or Carousels? What to choose?

4. Set standards by analysing competition 

We’ve spoken about the challenge of measuring and analysing your brand reputation efforts. One way to do this is to benchmark your engagement and exposure against that of your competitors. 

You can set up your social listening tool to track mentions of your competitors and other players in your industry, the same way you do for your own brand. Compare your brand mentions and sentiment with that of your competitors. That’ll give you a fair idea of your strengths, weaknesses and the work you need to do. The main idea is to beat your competition and stay ahead of the pack.

Since your competitors also operate in the same environment, there’s a lot to be gained by monitoring their activities.You can find new opportunities and maybe even borrow some of their ideas.You can also learn about tried and tested PR campaigns and tactics from them.

A few competitor metrics to keep an eye out for are-

  • Campaign performance
  • Brand & Product Sentiment
  • Social Media Engagement
  • Share of Voice

Also Read: Best Year in Review Campaigns

5. Elevate customer experience through social media response

Your brand’s credibility revolves around customer satisfaction. A satisfied customer will directly impact your reputation and will provide a long-term revenue stream. Also, customer experience has become the most important variable that influences a purchase decision.

In fact, 86% of buyers claim they are willing to pay more for a great customer experience.

The problem lies in the fact that in today’s age of instant gratification, the expectation of quick and instant replies has become quite normal. So much so, that your brand reputation is directly impacted by how quickly and efficiently you resolve customer support issues. 

With a social listening tool, you have the ability to respond to queries from all social media platforms on one single dashboard. You can also filter through the traffic and choose to respond to queries that need your immediate attention. 

With a robust social media response platform, it becomes much easier to increase your first contact resolution rate (FCR). 

Learn more about improving your social media response time here.

6. Measure brand health and reputation

Competitors aren’t the only benchmark that you can measure your performance against. 

Social listening allows you to measure how many people are talking about you, the sentiment around your brand and how much interest your PR campaigns are getting.

Apart from brand mentions, a tool like Radarr also gives you other metrics that can be used to measure your brand health and reputation. 

These include-

  • Volume of Conversation: How many people are talking about you?
  • Conversation Themes: What topics are these conversations revolving around?
  • Conversation Sentiment: Are people reacting in a more positive, negative, or neutral manner to you?
  • Channel Analysis: From Facebook to Blogs, which channels are most of the mentions coming from?
  • Share of Voice: Out of all the conversations about your industry, how many mention your brand?

7. Prevent crises

From negative reviews to a marketing blunder, anything can catch fire and end up becoming a crisis. 

At a time like this, what’s most important is how you respond and how quickly you respond.

With social listening, you’ll be alerted of a probable disaster even before it happens. So you either stop it from happening or take corrective measures in time.

For example, Radarr gives you the following alerts so that you avoid such situations- 

  • Negative Sentiment Alert: Be notified when conversations with a negative sentiment exceed a certain threshold
  • Influencer Alert: Stay updated if an influential person with a significant number of followers has mentioned the crisis
  • Engagement Alert: Receive a notification if a mention garners a high volume of engagement

Thus you’ll have all the insights you need to manage a crisis. 

Final thoughts

Now that you have a better understanding of how to use social listening to manage brand reputation, it’s time to get to work. You can start by getting a social listening tool.

Here is the complete guide to Instagram social listening.

Here is the complete guide for online reputation management and why it is important.

Click here for a free demo of Radarr. 

Essentially a social listening tool hears what the masses are saying about you and gives it back to you. Use this data to make up your own rules and completely reinvent the way you do brand reputation management.

23 TikTok Marketing Statistics You Need to Know in 2022

23 TikTok Marketing Statistics You Need to Know in 2022

List of all the important TikTok marketing statistics you need to know.

Whether you love it or hate it, TikTok is difficult to overlook. After a record-crushing 2021, the application (and its audience) are greater than at any other time.

While many actually consider it a Gen Z platform for dance tutorials, TikTok has developed to include all sorts of content. Furthermore, with the launch of in-application shopping in 2021, it’s become much more crucial for brands hoping to connect directly  with clients.

As you create your 2022 TikTok marketing strategy, here are the key TikTok details to remember.

General TikTok marketing statistics

1. TikTok was the most downloaded application of 2021, with 656 million downloads

That is over 100 million downloads more than the second place, Instagram, which was downloaded 545 million times a year ago.

It’s additionally the third year straight that TikTok has held the main spot. It was downloaded 693 million times in 2019 and 850 million times in 2020. Like numerous applications on the most-downloaded show, it encountered a significant drop in overall downloads from the earlier year, yet clutched its highest level.

As per Apptopia, TikTok was likewise the main download in the United States, with 94 million downloads in 2021 — a 6% increment over 2020.

TikTok additionally proceeded with its streak as the top-earning application, outperforming $2.5 billion dollars in shopper spending in 2021.

2. TikTok has been downloaded more than 3 billion  times

TikTok hit three billion downloads in July 2021. That is significantly more amazing when you understand that they reached two billion downloads under a year prior.

It’s likewise the first non-Facebook application to reach 3 billion downloads. Since January 2014, the only other applications to do Facebook, Messenger, Instagram and WhatsApp as well.

Also, despite the fact that it launched in 2016, TikTok is the seventh-most downloaded application of the 2010’s.

3. TikTok is the sixth most-involved social platform on the planet

It positions simply behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. Beginning around 2021, it out performed Facebook Messenger to move into sixth place.

Be that as it may, there’s one more method for checking these rankings out. The Chinese variant of TikTok is called Douyin, which is number eight on this rundown. Douyin is really the first application launched by parent organization ByteDance in September 2016, who carried out TikTok for global crowds in 2017. There are little contrasts between the two applications, however they look and capacity practically the same way.

Douyin flaunts 600 million everyday dynamic users (most applications utilize month to month figures). At the point when the two applications are consolidated, they reach fourth place on this rundown, ahead of Instagram and WeChat.

4. US adults have mixed sentiments on TikTok

TikTok isn’t without its doubters: in the US, 34% of adults hold ominous assessments of the application, contrasted with 37% who have good perspectives. This is more controversial than different platforms: Instagram is seen well by half of adults and horribly by 24%. Facebook is seen well by 55% and negatively by 39%.

This differs by age, normally. 59% of 18-to 34-year-olds view TikTok well, contrasted with 40% of 35-to 44-year-olds and 31% of 45-to 64-year-olds. As a rule, more seasoned socioeconomics are more doubtful of the platform contrasted with more youthful ones.

This wariness might mirror the platform’s set of experiences with upsetting content. In December 2021, a viral scam about school viciousness spread quickly across TikTok, disturbing guardians and kids. Different scams and unsafe content, like recordings advancing quick weight reduction, have proliferated on the platform and drawn analysis.

Accordingly, TikTok declared updates to their Community Guidelines in February 2022 to further develop security. They’ve focused on eliminating risky content from the platform, with specific consideration regarding content advancing derisive philosophies, dietary problems, viciousness, or self-hurt.

TikTok marketing statistics – User details

5. TikTok has over one billion month-to-month dynamic users.

It’s putting it mildly to say TikTok is developing quickly. Eight new users join TikTok consistently, with a normal of 650,000 new users joining everyday. NBD, simply the whole populace of Helsinki joining every day.

Those numbers add up quick. In September 2021, TikTok’s parent organization ByteDance detailed that they had hit the one billion imprint — a 45% expansion since July 2020. Contrasted with Facebook and YouTube, which both endured eight years to shot a billion users, TikTok made it in only five years. Also, TikTok is supposed to reach 1.5 billion users toward the finish of 2022.

6. TikTok users are dynamic on other social media platforms

Social media users are dynamic on various platforms: those between the ages of 18 and 34 are utilizing 8 platforms consistently. TikTok users are the same, with 99.9% revealing that they’re utilizing different platforms.

You’re probably going to track down TikTok users on Facebook (84.6% overlap), Instagram (83.9% overlap), and YouTube (80.5% overlap).

7. TikTok is presently more well known than Instagram among Gen Z users in the US

TikTok has now outperformed Instagram for prevalence among Gen Z users (brought into the world somewhere in the range of 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.

However, TikTok is likewise making enormous increases in other age socioeconomics: in the main quarter of 2021, 36% of TikTok users were somewhere in the range of 35 and 54 years old, contrasted with 26% in 2020.

While Snapchat is even more well known than Instagram and TikTok among Gen Z, by 2025 each of the three applications are supposed to have generally similar number of users.

8. TikTok’s client base slants towards female

Around the world, TikTok’s client base is 57% female. That figure ascends to 61% for TikTok users in the US.

While TikTok’s client base is progressively assorted, it’s as yet a fact that the brands wanting to reach more youthful female crowds will likely see the best outcomes.

9. No client segment lean towards TikTok as its most loved application

Curiously, just 4.3% of web users named TikTok as their #1 social media platform. That is under a third however many users as the people who leaned toward Instagram (14.8%) or Facebook (14.5%)

Also, regardless of TikTok’s reputation for overwhelming the Gen Z market, it doesn’t rank as the top decision for more youthful users. Users between the ages of 16 and 24 position Instagram as their top decision: 22.8% of guys, and 25.6% of females. Just 8.9% of female users in this age segment chosen TikTok as their top decision, and only 5.4% of guys.

TikTok use statistics

10. Android users burn through 19.6 hours out of every month on TikTok

That is a 47% expansion in time spent on the application contrasted with 2020, when Android users were burning through 13.3 hours every month.

As far as time spent, TikTok is tied for second place with Facebook. YouTube is still in the top position, holding users’ advantage for a normal of 23.7 hours every month.

Use fluctuates by country. UK users invest the most energy on TikTok, with a normal of 27.3 hours. Those in the US spend a normal of 25.6 hours out of every month on TikTok, somewhat more than Canadian users, who burn through 22.6 hours every month.

11. TikTok is the most captivating social media application — by a wide margin.

Any individual who has opened TikTok to watch a solitary video and restored an hour after the fact can bear witness to the application’s abilities of engagement. As a matter of fact, TikTok is the most captivating of all social media applications, with an

That is over two times as long as the second-most captivating application, Pinterest, which times in at 5.06 minutes per meeting. It’s additionally multiple times longer than users normally spend on Instagram, at 2.95 minutes per meeting.

12. Most of individuals use TikTok to view as interesting/engaging content

When asked in the 2022 GlobalWebIndex study how they mostly use TikTok, most of the respondents replied: “to see interesting/engaging content.”

Posting/sharing content positions as the second most normal way of behaving and staying aware of information placed as the third generally well known. For correlation, posting content was the top use for Instagram and Snapchat. Thus, it might very well be reasonable to surmise that amusement esteem is TikTok’s key selling point, particularly with regards to utilization.

13. 430 tunes outperformed 1 billion video sees as TikTok sounds in 2021

Music is greater than any time in recent memory on TikTok. Contrasted with 2020, three fold the number of tunes outperformed one billion perspectives. 75% of TikTok users say they discover new tunes on the application, and 73% of users partner explicit melodies with TikTok. Large numbers of these tunes make customary progress as well: in 2021, 175 melodies moved on TikTok and outlined on the Billboard Hot 100.

As indicated by the TikTok’s What’s Next Report 2022, 88% of users report that music is basic to the TikTok experience. Perhaps that is the reason 93% of top performing recordings use sound.

14. Users are observing longer recordings (and loving it)

Up to this point, TikTok users were restricted to 60 seconds for their recordings. In any case, in July 2021, TikTok started providing users with the choice of uploading recordings as long as three minutes long — and afterward in 2022, 10 minutes.

In October, TikTok detailed that more drawn out recordings (making a difference over one moment) had already gotten in excess of five billion perspectives all around the world. Longer recordings are generally famous with users in Vietnam, Thailand and Japan, while users in the US, UK and Brazil are generally drawn in with them.

Furthermore, with the presentation of TikTok TV in November 2021, TikTok is furnishing users with additional ways of watching video. Thinking about the greater part of YouTube users view content on a TV screen, almost certainly, TikTok will see a comparable expansion in reach and engagement.

15. Finance TikTok became by 255% in 2021

As per TikTok’s What’s Next Report 2022, subjects connected with effective money management, digital currency, and everything finance had a colossal year. Contrasted with 2020, sees for recordings labeled #NFT developed by a mind softening 93,000%. The #crypto hashtag likewise detonated, accumulating 1.9 billion recordings. Monetary themes are likely to TikTok’s wild inclinations, as exemplified by the #TikTokDogeCoinChallenge.

In any case, there is likewise a functioning and quickly developing individual accounting local area on the application.

Regardless of whether your image doesn’t have anything to do with finance, the development of FinTok demonstrates that any industry can track down a traction in the application assuming they’re making quality content. Anything your image’s specialty might be, you can ensure your crowd is on the application.

TikTok is in many cases minimized as senseless amusement, but at the same time it’s a platform that crowds — especially youngsters — use to instruct themselves. 

TikTok for business statistics

16. TikTok is the top application for customer spend

As per AppAnnie, TikTok is the main application for driving shopper spending, outperforming Tinder for the best position.

Buyer spending on TikTok expanded by an astounding 77% in 2021. Overall, users burned through $2.3 billion dollars in the application, contrasted with $1.3 billion the prior year.

17. TikTok ads reach 17.9% of all web users age 18+

That is 884.9 million individuals, or 15.9% of the overall populace of individuals over 18.

TikTok’s reach is most elevated for Gen Z users, reaching 25% of female users aged 18-24 and 17.9% of guys.

Reach fluctuates by country: a TikTok ad might possibly reach 50.3% of adults in the United States, or 130,962,500 individuals. Nations with the biggest potential advertising crowds incorporate the US, Indonesia, Brazil, Russia, and Mexico.

18. TikTok’s apparent adequacy is developing among marketers

As marketers think about where to contribute their restricted ad financial plans, TikTok is making huge increases. Hootsuite’s 2022 Social Trends Survey saw that as 24% of marketers considered TikTok viable for reaching their business objectives, contrasted with only 3% in the earlier year — a 700% expansion.

It’s actually positioning a long ways behind the advertising juggernauts of Facebook and Instagram. Be that as it may, the two platforms saw a critical diminishing in apparent viability somewhere in the range of 2020 and 2021: Facebook fell by 25%, and Instagram by a powerful 40%.

These progressions show that the ad scene is moving, and brands need to adapt to meet their clients where they are on every platform. TikTok has developing networks for all that from books to refrigerator association, permitting marketers to focus on their crowds with engaging, designated content.

19. Banding together with makers supports view-through rates by 193%

Makers, the authority influencers of the TikTok marketplace, are probably the best resource for brands on the platform. Brands can join forces with over 100,000 makers through the TikTok Creator Marketplace to make content that reaches their interest groups. This advantages users as much as brands: 35% of users discover items and brands from makers, and 65% appreciate when makers post about items and brands.

In one contextual investigation, excellence brand Benefit Cosmetics joined forces with makers for the Benefit Brow Challenge to advance their new Brow Microfilling Pen. The 22 coming about recordings, made by Gen Z and Millennial makers, generated 1.4 million impressions and over 3500 hours of perspectives.

20. TikTok is changing shopping with the “endless circle”

TikTok content affects users’ shopping propensities. For proof, look no farther than the TikTok Feta Effect. However, up to this point, that influence was circuitous: users would learn of an item through the application, then, at that point, head somewhere else to make their buy.

That all different in August 2021, when TikTok and Shopify declared another coordination to permit in-application shopping.

In any case, that change is greater than simply click-to-purchase. TikTok sees the retail interaction as a boundless circle, not a marketing pipe. At the end of the day, the excursion doesn’t “end” with a buy — it circles back on itself, with users posting about their buy, offering input, and spreading attention to their own loved ones. Following a buy, one of every four users has made a post about their new item, and one out of five has made an instructional exercise video.

21. 67% of users say TikTok encourages them to shop — in any event, when they don’t want to.

TikTok users like associating with brands, with 73% announcing that they feel a more profound association with organizations they communicate with on the platform.

TikTok’s own investigation into client conduct uncovers their force of their influence over users’ shopping propensities. 37% of users discover an item on the application and quickly need to get it. Furthermore, 29% have attempted to purchase something from the application, just to find it was already sold out — that is the TikTok Feta Effect for you. No big surprise the hashtag #TikTokMadeMeBuyIt amassed over 7.4 billion perspectives in 2021.

TikTok Shopping Stats

22. The most noteworthy performing recordings are somewhere in the range of 21 and 34 seconds in length

Recordings in this perfect balance have a 1.6% lift in impressions — little, however huge. To sharpen your recordings with accuracy and expertise, look at our thorough video altering guide.

23. Adding subtitles increments impressions by 55.7%

Remembering text for your video is something beyond a best practice for a comprehensive plan. It additionally offers huge advantages contrasted with recordings that don’t show inscriptions or a source of inspiration on screen.

One more developing pattern on TikTok? Voice impacts. TikTok’s text-to-voice highlight makes an auto-generated voiceover of shown text, in recordings with the element empowered. Recordings inscribed with #VoiceEffects had 160 billion perspectives as of December 2021.

While voice-to-text is a thrilling element that expands the openness and reach of recordings, a ton of users can’t stand the voice. The action item is that brands ought to put resources into quality subtitling and voiceover to guarantee their recordings have the greatest reach and allure.

Here is the complete guide for TikTok growth strategy.

Ready to make the most of TikTok for marketing and advertising?

Get started with TikTok listening today.

37 LinkedIn Marketing Statistics You Need to Know in 2022

37 LinkedIn Marketing Statistics You Need to Know in 2022

Planning to use LinkedIn for marketing and advertising? Here are the LinkedIn marketing statistics to know of.

To market to businesses, there could be no better place than LinkedIn. The platform permits users to interact with like-minded business people, apply and hire for jobs, and follow news from organisations and influential  individuals from across the globe.

When you understand how LinkedIn members and brands utilize the channel, you’ll acquire significant insights into how you can incorporate LinkedIn into your social media strategy.

Here are the most noteworthy LinkedIn marketing statistics to know in 2022 :

General LinkedIn statistics

1. LinkedIn turns 19 years old in 2022

The network officially launched on May fifth, 2003, only nine months before Facebook launched at Harvard. LinkedIn is the most seasoned of the significant social networks still being used today.

2. LinkedIn has 35 workplaces and 18,000 employees

LinkedIn has in excess of 30+ offices which are located in urban communities around the world. 

3. LinkedIn is accessible in 25 dialects

This permits numerous worldwide users to get to the network in their local language.

4. Over 12 million LinkedIn members are flagging their accessibility to work

Utilizing LinkedIn’s #OpenToWork photograph outline, over 12 million users are effectively demonstrating their qualification to imminent hirers.

LinkedIn User Stats

5. LinkedIn has 810 million members

To place that number in context, Instagram has over 1.2 billion users as of now, and Facebook has just about 3 billion. So LinkedIn may not be the biggest of the social networks, but with a specific business focus, it’s a group of people worth focusing on.

6. 57% of LinkedIn users distinguish as male, with 43% recognizing as female

There’s a lot more men on LinkedIn than there are women,, however you’ll have to do some research to better understand your LinkedIn audience. Note that LinkedIn reports no gender orientations other than male or female.

7. Over 77% of LinkedIn users are from outside the US

While the US is LinkedIn’s largest market with over 185 million users, the network has built up momentum all over the planet.

8. LinkedIn has members in 200 nations and areas around the world

LinkedIn’s users live in more than  200 hundred nations and areas all over the planet. This is including 211 million for Europe, the Middle East, and Africa, 224 million in the Asia Pacific, and 124 million in Latin America.

9. 60% of LinkedIn’s users are somewhere in the range of 25 and 34 years old

As expected, the larger part of LinkedIn users are in the age group that is beginning to develop their careers. It’s a professional network, all things considered.

10. With 23.38 million followers, Google is the most followed company on LinkedIn

That’s more than  Amazon, TED Conferences, and LinkedIn themselves, tech giant Google is the most followed organization account on the platform.

11. Followed by over 35 million users, Bill Gates is the most followed individual on LinkedIn

The Microsoft founder is the most followed person on the platform, with practically two times as many  followers as the number 2 Richard Branson.We know that Microsoft owns LinkedIn, yet we’re simply speculating here!

12. #India is the most followed hashtag on LinkedIn, with 67.6 million adherents

The other most well known hashtags are #Innovation (38.8 million), #Management (36 million), and #HumanResources (33.2 million). The strength of the #India hashtag proposes to marketers that the country isn’t to be overlooked as a feature of your worldwide mission strategy.

LinkedIn use details

13. 49 million individuals use LinkedIn to look for jobs every week

In the event that your organization is recruiting, your LinkedIn Page can be a vital pool of expected new workers.

14. 6 individuals are recruited through LinkedIn every minute

Any organization intending to hire new employees in 2022 necessitates a cleaned LinkedIn Page to assist with drawing in top-level ability and influence the channel to enroll competitors.

15. There are 77 requests for employment presented every minute on LinkedIn

To place this already astounding figure in context, that is 4,620 applications sent every minute, 277,200 sent every minute, and an unimaginable 6.65 million employment forms sent every minute.’

16. 16.2% of US LinkedIn users sign in every minute

Of their 185 million members, LinkedIn’s everyday dynamic users (DAU) represent 16.2% of them, working out at around 29.97 million users that sign in to the platform day to day.

17. 48.5% of users in the US use LinkedIn once each month

89.73 million month to month dynamic users (MAU), this addresses a chance for marketers to get to a broad pool of decision makers.

18. LinkedIn saw 15.4 billion sessions in Q2 FY22

LinkedIn has changed from being “just” a job platform to an expert network where individuals instruct themselves and find out about different organizations and amazing opportunities in their industry.

19. 30% of a company’s engagement on LinkedIn comes from its employees

Helping brand reputation through representative advocacy is a triumphant strategy for organizations that foster an extensive program.

20. Workers are 14x bound to share content from their bosses than different kinds of content on LinkedIn

This supports the LinkedIn detail above. Your epmloyees are a significant piece of your LinkedIn marketing strategy.

21. LinkedIn posts with pictures get 2x higher engagement

Bigger pictures improve, 38% higher click-through rates than different pictures. LinkedIn suggests 1200 x 627 pixels.

LinkedIn advertising statistics

22. An ad on LinkedIn can reach 14.6% of the total users

That is, 14.6% of people over the age of eighteen. While this isn’t the most noteworthy reach among social networks, LinkedIn enjoys the benefit of a self-selected client base that thinks often about their work.

23. LinkedIn’s ad reach grew by 22 million in Q4 2022

That is a 2.8% jump from Q3.

24. Brands have seen a 33% risein purchase intent because of ad exposure on LinkedIn

Marketers can profit from LinkedIn’s capacity to associate with members right off the bat in the marketing pipe through users drawing in with brand posts and sharing them on their feed.

25. Marketers see up to 2x higher conversion rates on LinkedIn

LinkedIn’s range of tools for audience targeting implies site visits beginning from the platform are bound to increase conversions on B2B sites.


LinkedIn business statistics

26. 4 out of 5 individuals on LinkedIn “drive business choices”

The platform’s USP is targeting users by their profession and not just demographics and affinities. Thus advertisers are directly able to reach those users who’re responsible for making purchase decisions.                 

27. There are 58 million organizations on LinkedIn

It’s no big surprise, as this strong network permits brands to reach the two buyers and B2B possibilities, as well as recently added team members.

28. LinkedIn saw a 37% year-over-year development in revenue in Q2 FY22.

With the platform steadily expanding, its premium services have taken action accordingly. In addition, users can pick from a few different premium memberships to get to further metrics and data to boost engagement.

29. LinkedIn saw a 43% year-over-year expansion in Marketing income in Q2 FY22

As marketers have inclined toward LinkedIn’s answers to fuel their own development, they’ve likewise fuelled Linkedin’s. Outperforming 1 billion USD without precedent for Q3 FY21, the platform’s development in income is nothing unexpected given its development in the client base.

30. 40% of B2B marketers reviewed demonstrated LinkedIn as the best channel for driving great leads.

LinkedIn users can utilize proficient segment information to focus on the ideal individuals in light of their work title, organization, industry, and position.

31. 93% of B2B content marketers use LinkedIn for natural social marketing

These details make LinkedIn the top network for B2B content marketers, trailed by Facebook and Twitter (80% and 71%, individually). This isn’t business as usual, considering that LinkedIn offers a setting in which individuals expect and search out business-related content.

32. 77% of content marketers say LinkedIn produces the best natural outcomes

As well as flaunting the most involved platform for natural marketers, LinkedIn positions as the best network for delivering natural outcomes.

Some way behind LinkedIn, Facebook comes in at second with 37%, trailed by Instagram with 27% and YouTube with 21%.

33. 75% of B2B content marketers use LinkedIn ads

It’s anything but a shock that the top natural social network for B2B marketers is likewise the top paid social network. Facebook comes in next at 69%, trailed by Twitter at 30%.

34. 79% of content marketers say LinkedIn ads produce the best outcomes

Not content with being the most grounded social networking platform for natural outcomes, LinkedIn Ads positions as the best for paid outcomes.

Behind LinkedIn came Facebook (54%), YouTube (36%), and Instagram (33%).

35. Brands get 7x more responses and 24x a larger number of comments on LinkedIn Live transfers than normal video

We already saw that LinkedIn video posts get more engagement than ordinary posts. Be that as it may, Live video takes things up a further score, with astonishingly high engagement levels, particularly for comments.

That high comment rate shows individuals are locked in during the live video transfer and holding back to collaborate with the members.

36. Organizations that post week after week on LinkedIn see a 2x higher engagement rate

Try not to figure you can just allow your LinkedIn To organization Page stay there inactive. You want to share every update to keep a high engagement rate on LinkedIn. The good news is you just have to post once every week to accomplish that higher engagement level.

Our resarch shows that the greatest day to post on LinkedIn is Wednesday for B2B brands or Monday and Wednesday for B2C

37. Organizations with a active, complete LinkedIn Page see 5x more page views

They too get 7x more impressions per followers and 11x more clicks per follower. This shows the benefit of staying up with the latest and posting actively.

Want to keep up with the changing demographics of LinkedIn?

Sign on Radarr today.

21 Twitter Marketing Statistics You Need to Know in 2022

21 Twitter Marketing Statistics You Need to Know in 2022

Not sure if you should be using Twitter? Here are some Twitter marketing statistics to know of.

First launched in 2006, Twitter began as a micro-blogging platform that permitted users to share short, 140-character posts (otherwise called “tweets”).

Its popularity rose a year later when Twitter utilization jumped from 20,000 tweets each day to 60,000 during the South by Southwest meeting. From that point forward, it’s turned into a go-to place for users to share everyday updates, discuss their inclinations, and to make associations with others from all over the globe..

While Twitter has since empowered users to involve 280 characters in a solitary tweet, it actually blossoms with short and compact informing. Also, it’s turned into an important device for marketers hoping to extend their internet based presence.

Here, we’ve arranged some Twitter statistics in regards to its use, socioeconomics, and more to provide you with a superior understanding of Twitter and if it’s a beneficial platform to put resources into.

1. Twitter Ranks as the fifteenth Most Popular Social Network

Positioning in fifteenth place as far as the quantity of users, Twitter falls behind platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest.

2. 10% of Twitter Users Are Responsible for 92% of Tweets

Things being what they are, most Twitter users aren’t really active with regards to truly sharing content. As a matter of fact, it appears most users just tweet once each month all things considered. That implies a great many people are visiting Twitter to consume, as opposed to make. Information shows that 10% of Twitter users are liable for 92% of the tweets from all U.S. users, meaning there’s an especially active gathering of users distributing a huge lump of content.

3. 48% of Users Turn to Twitter to Get the Latest News

We go to social media for various reasons. In any case, how  do users fundamentally utilize Twitter? In the U.S., it turns out the primary justification behind utilizing Twitter is to get news. Here is a full breakdown of how users are utilizing Twitter:

48% to get news

48% to get amusement

34% to stay in touch with loved ones

33% to follow brands/organizations

14% to fortify their expert network

12% for different purposes

4. In 2020, Twitter’s Penetration Rate in the UK Was 45%

With an infiltration rate of 45%, it doesn’t appear to be that Twitter is going anyplace at any point in the near future with regards to its UK users. It’s as yet a famous decision for making associations on the web.

Twitter Usage Statistics

Then, we should jump into some Twitter utilization statistics. Despite the fact that Twitter has been around for a long while, it keeps on seeing development in its client base. That as well as huge loads of tweets are being posted consistently, guaranteeing there’s continuously something fascinating being shared.

5. Twitter Has 396.5 Million Users Globally

While taking a gander at its crowd around the world, information shows that Twitter has 396.5 million users. Despite the fact that it might fall behind platforms like Facebook and Instagram that have users in the billions, Twitter actually has an unwavering crowd of those that sign in consistently. As a matter of fact, Twitter sees around 206 million day to day active users, guaranteeing they’re continuously returning to see what others are tweeting about.

6. In the UK, Twitter Has 19.05 Million Users

On the off chance that we’re simply taking a gander at the UK alone, 19.05 million usershad Twitter accounts as of October 2021. The greater part of those Twitter accounts are claimed by guys, meaning they generally overwhelm the platform orientation wise.

7. No less than 500 Million Tweets Are Sent Every Day

Twitter’s users absolutely have a ton to share with their supporters! The platform has turned into a place to share everyday updates and to examine normal interests with different users all over the planet. Something like 500 million tweets are sent consistently, and importantly there are a lot of discussions to join.

8. 52% of All Tweets in 2020 Came From Gen-Z Users

In 2020, Gen-Z (those brought into the world between 1997-2012) were doing a ton of tweeting. Twitter reports that 52% of all tweets posted that year came from Gen-Z users. With the more youthful ages getting keen on Twitter, it’s a decent sign for its life span.

9. Social Networks: Average Time Spent, by Platform

U.S. Adults Spend an Average of Six Minutes Per Day on Twitter

There’s no rejecting that we invest a ton of energy on social media consistently. It’s so natural to get our telephones and start carelessly looking to see what companions, family, and our #1 brands are sharing. Information has shown that adults situated in the U.S. spend a normal of six minutes of the day on Twitter.

10. 96% of Twitter Users in the U.S. Report Using the Platform Monthly

For some users in the U.S., Twitter isn’t a platform they go to consistently. 96% of users say they just actually look at Twitter month to month. 84% say they use Twitter week after week and simply 52% say they use it everyday.

11. In the UK, adults spend about four minutes on Twitter.

It shows up there are somewhat more iPhone fans among Twitter users in the UK. There have been over 162,000 downloads of the iOS rendition of the Twitter application and only 150,000 for the Android application.

Twitter User and Demographics Statistics

A couple of years ago, it appeared that Twitter’s development was topping. In any case, things changed after 2020 when a worldwide pandemic struck, provoking more usersto join the platform. With what gives off an impression of being a reignited revenue in smart 280-character tweets, numerous marketers are contemplating whether they ought to put their significant investment into posting content there. Fortunately, there’s Twitter statistics will tell you the socioeconomics of its client base, assisting you with deciding whether your interest group is active there.

12. The U.S. Has the Most Twitter Users

The country with the most Twitter users is the United States with a sum of 77.75 million users. Different nations balancing the main five are Japan, India, Brazil, and the United Kingdom. This is the way they stack up in light of the quantity of active users:

US: 77.75 million active users

Japan: 58.2 million active users

India: 24.45 million active users

Brazil: 19.05 million active users

United Kingdom: 19.05 million active users

13. There Were 162k+ Downloads of the Twitter App on iOS in the UK

It shows there are somewhat more iPhone fans among Twitter users in the UK. There have been over 162,000 downloads of the iOS variant of the Twitter application and only 150,000 for the Android application.

14. 25-34 Year Olds Are the Most Popular Age Group on Twitter Worldwide

In spite of the fact that Twitter users are the whole way across the board with regards to their ages, the most well-known age bunch overall is those 25-34 years old. They make up 38.5% of Twitter’s client base. Here is an overview of Twitter’s worldwide age circulation so you can check whether it’s a most loved platform for your crowd:

13-17 year olds: 6.6% of users

18-24 year olds: 17.1% of users

25-34 year olds: 38.5% of users

35-49 year olds: 20.7% of users

50+ year olds: 17.1% of users

15. Twitter is Mostly Male-Dominated, Making Up 70.4% of Their User Base

For brands that have contributions focused on toward guys, Twitter is the place to be. 70.4% of Twitter’s client base distinguish as male, while just 29.6% are female. That is a quite enormous hole! However, while taking a gander at simply the client base of the UK, it was 58.5% male and 41.5% female.

Twitter Platform Statistics

Then, how about we share some Twitter statistics that are tied straightforwardly to the actual platform so you have a superior comprehension of what’s happening in the background.

16. Twitter’s Global Revenue was Nearly $3.72 Billion of every 2020

Making $3.72 billion in 2020 was positively an achievement for Twitter. Their income has seen a steady increment every year. The main exemption was the point at which it plunged marginally from 2016 to 2017. Other than that, the platform has been reliable with acquiring income.

17. The Platform Recently Generated More Than $3.2 Million in Advertising Revenue

A piece of Twitter’s income comes from the advertising dollars brands spend to market themselves on the platform. In 2020, they made more than $3.2 million in advertising income, which was a $3 million increment from the earlier year. It appears brands needed to move forward their ad game in 2020.

18. In 2020, Twitter Spent $887.66 Million Dollars on Sales and Marketing

Showing the significance of putting resources into your prosperity, Twitter is no more odd to placing cash into their deals and marketing. In 2020, they burned through $887.66 million dollars on marketing-related costs.

Twitter Marketing Statistics

To beat the calculations and get your image before additional individuals, putting resources into ads is a savvy method for going. It can assist you with producing mindfulness, engagement, and changes. These Twitter statistics show exactly the way that successful their platform can be for anybody needing to run ads there.

19. Users spend 26% Longer Viewing Ads on Twitter

Ads are on each social media platform nowadays, yet a ton of times users simply look at the past. On the off chance that you are intending to run video ads anyplace, you should have the option to get and keep up with your watcher’s consideration. As per Twitter, usersare investing 26% more energy seeing ads on Twitter than on some other social media platform. With Twitter ads performing so indeed, it’s no big surprise many brands decide to market their contribution there.

Twitter Ad Views

20. Twitter Has Experienced a 35% Year-Over-Year Increase in Global Ad Engagement

Engagement is one of those marketing measurements that are significant for brands to follow. It shows that users are keen on the thing you’re sharing, while additionally imparting to calculations that your content is pertinent to other people. Twitter has seen a 35% year-over-year expansion in worldwide ad engagement, making it much more tempting for brands to foster Twitter ads.

21. Brands That Spend More on Twitter Are Seen as More Culturally Relevant

Twitter’s advertising platform may likewise be a way for brands to support their significance. Twitter’s Agency Playbook states brands that spend more on ads are viewed as more socially significant. That, however those brands that are all the more socially relevant

25 Facebook Marketing Statistics You Need to Know in 2022

25 Facebook Marketing Statistics You Need to Know in 2022

List of all the Facebook marketing statistics you need to know of.

Facebook is the king of social media and is the largest social media site in practically every metric. Whether you like it or not, the social media mammoth and soon-to-be harbinger of the metaverse is a must-have for marketers.

In this article, we’ll go over 39 current Facebook statistics, all of which have been updated for 2022. You’ll discover all the Facebook statistics you need to know here, whether you’re looking for information on where to spend your ad money, where to start the buyer’s journey on Facebook, or whether it’s even worth it to use Facebook for marketing in 2022.

Facebook marketing statistics you should know

We’ve organised our Facebook marketing statistics into 6 categories:

  1. General Facebook Stats 
  2. Facebook User Stats
  3. Facebook Usage Stats
  4. Facebook Ad Stats
  5. Facebook Business Stats
  6. Facebook Usage Stats

General Facebook Statistics

  1. At least one Meta platform is used by 77% of Internet users.

3.59 billion out of 4.6 billion worldwide internet users use at least one Meta app every month. Many more use more than one.

  1. Facebook currently has 2.91 billion monthly active users

That’s a 6.2 percent increase over the 2.74 billion users in 2021, which was already a year-over-year increase of 12% from 2019.

  1. Over the last ten years, Facebook’s annual revenue has grown by 2,203%.

Facebook made $5.08 billion in revenue back in 2012. Now? $117 billion USD in 2021. Advertising generates the majority of Facebook’s revenue, which was $114.93 billion USD in 2021.

  1. 36.8% of the total world population use Facebook on a monthly basis. 

Out of the total population of 7.9 billion, 2.91 billion are Facebook users.

  1. Every day, over 1 billion Stories are shared across Facebook’s apps.

The Stories format is becoming increasingly popular on Facebook, Instagram, and WhatsApp. 62% of the users expect to use Stories even more in the future.

Facebook User Statistics

  1. 70% of people who earn more than $75 per year are on Facebook. As are 73% of college graduates who use the internet. 

For advertisers, Facebook’s highly educated and high-spending audience is noteworthy. This points to potential for brands trying to sell high-ticket items.

  1. 79% of monthly users log in at least once a day.

Despite a total user growth rate of 18.2% in 2020 and 2021, this percentage has stayed constant.

  1. 72% of Facebook users are also YouTube, WhatsApp, and Instagram users. 

74.7% of Facebook users also use YouTube, 72.7% use WhatsApp, and 78.1% use Instagram.

  1.  72% of users don’t trust Facebook to protect their personal information.

This is a significant increase from 2020, when only 47% of the users thought Facebook did not do enough to protect their data.

  1. 329 million Facebook users are Indians.

India is the country with the highest number of Facebook users. With 179 million users, the United States comes in second. The only other nations with more than 100 million users each are Indonesia and Brazil.

Facebook Usage Statistics

  1. 33 minutes is the time an average user spends on Facebook each day.

Facebook usage has been stable since around 2019, although it has decreased by 6-minutes over the last five years.

  1. With 98.5% of people accessing Facebook via mobile, its mobile usage is incredible.

Out of these, 81.8% of them do so exclusively.  Although that’s not surprising since social media and smartphones are closely linked. This information should be kept in mind while creating both Facebook posts and ads.

  1. According to 57% of users, social media teaches them more life skills than college.

This is an excellent opportunity for marketers to showcase educational content in unique ways.

  1. Two-thirds of adult Facebook users consume news on the platform.

Although Twitter has a reputation for being the “breaking news” channel, Facebook, along with YouTube, remains a go-to source for news. This highlights the need for timely information that educates people, nurtures community, and stimulates meaningful debate.

  1. Facebook users spend an average of 19.6 hours per month on the platform.

This is only second to YouTube’s 23.7 hours each month, and far higher than Instagram’s 11.2 hours per month. This Facebook statistic only applies to Android users, but it reflects trends in the industry.

Facebook Advertising Statistics

1. Cost-per-click is up by 13% vs. 2020

The average Facebook ads cost-per-click was 0.38 USD in 2020, lower than former times largely due to the coronavirus epidemic — but it rallied back in 2021 with an average CPC of 0.43 USD.

In general, Facebook announcement costs tend to be lower in the first quarter of each year and reach a peak approaching the last quarter and vacation shopping season, as seen with September 2021’s average CPC of 0.50 USD.

2. Facebook US ads are anticipated to increase by 15.5% year-over-year in 2022

eMarketer predicts US announcement profit will reach $58.1 billion in 2022, which would be a 15.5% increase from 2021. 2020 had a surprisingly high growth rate due to the swell in e-commerce demand as a result of lockdowns affecting in-person deals.

3. Facebook’s potential advertising reach is 2.11 billion people

Meta claims their total advertising audience is 2.11 billion people, or 72.5% of their total 2.91 billion yearly active users.

4. Facebook ads reach 34.1% of the global population over the age of 13

Put into perspective, that 2.11 billion person potential reach is over a third of Earth’s entire teen-and-up population. Wowza.

5. 50% of consumers want to discover new products through Facebook Stories

People love the Stories format and they make effective advertisements because of that. 58% of consumers say they ’ve visited a brand’s website from a Story announcement and 31 have browsed a Facebook Shop.

6. Facebook accounts for over a quarter of all digital marketing spending, right behind Google (28.9%) and surpassing Amazon (10.3%)

7. The Philippines (109.6), Vietnam (94.6) and Mexico (94.1) are among the countries with the largest Facebook marketing reach

8. There are over 10 million active advertisers on Facebook as of 2021

Don’t let anyone tell you Facebook advertisements are dead. Between the profit noted before and the fact that this number has been rising fairly consistently YoY, ads aren’t going anywhere yet.

Facebook Business Statistics

1. Marketplace is the most popular non-feed announcement platform on Facebook.

Given how folks on Marketplace are eager to buy, advertisements fit right into their trip as guests. Still, this check is disappointing for the future of Stories- grounded advertisements (0.4).

2. The majority of content seen by Facebook users comes from influencers and people followed 

From recommended content to advertisements and beyond, this data highlights just how important the average consumer’s attention span.

Ready to get started with Facebook marketing?

Exploring Facebook for running marketing and advertising campaigns to promote your business?

Before you jump the gun, we nudge you to look into first identifying your target audience and using social listening to see if they are using Facebook on a regular basis.

Additional resources:

Not sure how you can do that? Book a demo of Radarr to explore Facebook social listening.