Planning to use LinkedIn for marketing and advertising? Here are the LinkedIn marketing statistics to know of.
To market to businesses, there could be no better place than LinkedIn. The platform permits users to interact with like-minded business people, apply and hire for jobs, and follow news from organisations and influential individuals from across the globe.
When you understand how LinkedIn members and brands utilize the channel, you’ll acquire significant insights into how you can incorporate LinkedIn into your social media strategy.
Here are the most noteworthy LinkedIn marketing statistics to know in 2022 :
General LinkedIn statistics
1. LinkedIn turns 19 years old in 2022
The network officially launched on May fifth, 2003, only nine months before Facebook launched at Harvard. LinkedIn is the most seasoned of the significant social networks still being used today.
2. LinkedIn has 35 workplaces and 18,000 employees
LinkedIn has in excess of 30+ offices which are located in urban communities around the world.
3. LinkedIn is accessible in 25 dialects
This permits numerous worldwide users to get to the network in their local language.
4. Over 12 million LinkedIn members are flagging their accessibility to work
Utilizing LinkedIn’s #OpenToWork photograph outline, over 12 million users are effectively demonstrating their qualification to imminent hirers.
LinkedIn User Stats
5. LinkedIn has 810 million members
To place that number in context, Instagram has over 1.2 billion users as of now, and Facebook has just about 3 billion. So LinkedIn may not be the biggest of the social networks, but with a specific business focus, it’s a group of people worth focusing on.
6. 57% of LinkedIn users distinguish as male, with 43% recognizing as female
There’s a lot more men on LinkedIn than there are women,, however you’ll have to do some research to better understand your LinkedIn audience. Note that LinkedIn reports no gender orientations other than male or female.
7. Over 77% of LinkedIn users are from outside the US
While the US is LinkedIn’s largest market with over 185 million users, the network has built up momentum all over the planet.
8. LinkedIn has members in 200 nations and areas around the world
LinkedIn’s users live in more than 200 hundred nations and areas all over the planet. This is including 211 million for Europe, the Middle East, and Africa, 224 million in the Asia Pacific, and 124 million in Latin America.
9. 60% of LinkedIn’s users are somewhere in the range of 25 and 34 years old
As expected, the larger part of LinkedIn users are in the age group that is beginning to develop their careers. It’s a professional network, all things considered.
10. With 23.38 million followers, Google is the most followed company on LinkedIn
That’s more than Amazon, TED Conferences, and LinkedIn themselves, tech giant Google is the most followed organization account on the platform.
11. Followed by over 35 million users, Bill Gates is the most followed individual on LinkedIn
The Microsoft founder is the most followed person on the platform, with practically two times as many followers as the number 2 Richard Branson.We know that Microsoft owns LinkedIn, yet we’re simply speculating here!
12. #India is the most followed hashtag on LinkedIn, with 67.6 million adherents
The other most well known hashtags are #Innovation (38.8 million), #Management (36 million), and #HumanResources (33.2 million). The strength of the #India hashtag proposes to marketers that the country isn’t to be overlooked as a feature of your worldwide mission strategy.
LinkedIn use details
13. 49 million individuals use LinkedIn to look for jobs every week
In the event that your organization is recruiting, your LinkedIn Page can be a vital pool of expected new workers.
14. 6 individuals are recruited through LinkedIn every minute
Any organization intending to hire new employees in 2022 necessitates a cleaned LinkedIn Page to assist with drawing in top-level ability and influence the channel to enroll competitors.
15. There are 77 requests for employment presented every minute on LinkedIn
To place this already astounding figure in context, that is 4,620 applications sent every minute, 277,200 sent every minute, and an unimaginable 6.65 million employment forms sent every minute.’
16. 16.2% of US LinkedIn users sign in every minute
Of their 185 million members, LinkedIn’s everyday dynamic users (DAU) represent 16.2% of them, working out at around 29.97 million users that sign in to the platform day to day.
17. 48.5% of users in the US use LinkedIn once each month
89.73 million month to month dynamic users (MAU), this addresses a chance for marketers to get to a broad pool of decision makers.
18. LinkedIn saw 15.4 billion sessions in Q2 FY22
LinkedIn has changed from being “just” a job platform to an expert network where individuals instruct themselves and find out about different organizations and amazing opportunities in their industry.
19. 30% of a company’s engagement on LinkedIn comes from its employees
Helping brand reputation through representative advocacy is a triumphant strategy for organizations that foster an extensive program.
20. Workers are 14x bound to share content from their bosses than different kinds of content on LinkedIn
This supports the LinkedIn detail above. Your epmloyees are a significant piece of your LinkedIn marketing strategy.
21. LinkedIn posts with pictures get 2x higher engagement
Bigger pictures improve, 38% higher click-through rates than different pictures. LinkedIn suggests 1200 x 627 pixels.
LinkedIn advertising statistics
22. An ad on LinkedIn can reach 14.6% of the total users
That is, 14.6% of people over the age of eighteen. While this isn’t the most noteworthy reach among social networks, LinkedIn enjoys the benefit of a self-selected client base that thinks often about their work.
23. LinkedIn’s ad reach grew by 22 million in Q4 2022
That is a 2.8% jump from Q3.
24. Brands have seen a 33% risein purchase intent because of ad exposure on LinkedIn
Marketers can profit from LinkedIn’s capacity to associate with members right off the bat in the marketing pipe through users drawing in with brand posts and sharing them on their feed.
25. Marketers see up to 2x higher conversion rates on LinkedIn
LinkedIn’s range of tools for audience targeting implies site visits beginning from the platform are bound to increase conversions on B2B sites.
LinkedIn business statistics
26. 4 out of 5 individuals on LinkedIn “drive business choices”
The platform’s USP is targeting users by their profession and not just demographics and affinities. Thus advertisers are directly able to reach those users who’re responsible for making purchase decisions.
27. There are 58 million organizations on LinkedIn
It’s no big surprise, as this strong network permits brands to reach the two buyers and B2B possibilities, as well as recently added team members.
28. LinkedIn saw a 37% year-over-year development in revenue in Q2 FY22.
With the platform steadily expanding, its premium services have taken action accordingly. In addition, users can pick from a few different premium memberships to get to further metrics and data to boost engagement.
29. LinkedIn saw a 43% year-over-year expansion in Marketing income in Q2 FY22
As marketers have inclined toward LinkedIn’s answers to fuel their own development, they’ve likewise fuelled Linkedin’s. Outperforming 1 billion USD without precedent for Q3 FY21, the platform’s development in income is nothing unexpected given its development in the client base.
30. 40% of B2B marketers reviewed demonstrated LinkedIn as the best channel for driving great leads.
LinkedIn users can utilize proficient segment information to focus on the ideal individuals in light of their work title, organization, industry, and position.
31. 93% of B2B content marketers use LinkedIn for natural social marketing
These details make LinkedIn the top network for B2B content marketers, trailed by Facebook and Twitter (80% and 71%, individually). This isn’t business as usual, considering that LinkedIn offers a setting in which individuals expect and search out business-related content.
32. 77% of content marketers say LinkedIn produces the best natural outcomes
As well as flaunting the most involved platform for natural marketers, LinkedIn positions as the best network for delivering natural outcomes.
Some way behind LinkedIn, Facebook comes in at second with 37%, trailed by Instagram with 27% and YouTube with 21%.
33. 75% of B2B content marketers use LinkedIn ads
It’s anything but a shock that the top natural social network for B2B marketers is likewise the top paid social network. Facebook comes in next at 69%, trailed by Twitter at 30%.
34. 79% of content marketers say LinkedIn ads produce the best outcomes
Not content with being the most grounded social networking platform for natural outcomes, LinkedIn Ads positions as the best for paid outcomes.
Behind LinkedIn came Facebook (54%), YouTube (36%), and Instagram (33%).
35. Brands get 7x more responses and 24x a larger number of comments on LinkedIn Live transfers than normal video
We already saw that LinkedIn video posts get more engagement than ordinary posts. Be that as it may, Live video takes things up a further score, with astonishingly high engagement levels, particularly for comments.
That high comment rate shows individuals are locked in during the live video transfer and holding back to collaborate with the members.
36. Organizations that post week after week on LinkedIn see a 2x higher engagement rate
Try not to figure you can just allow your LinkedIn To organization Page stay there inactive. You want to share every update to keep a high engagement rate on LinkedIn. The good news is you just have to post once every week to accomplish that higher engagement level.
Our resarch shows that the greatest day to post on LinkedIn is Wednesday for B2B brands or Monday and Wednesday for B2C
37. Organizations with a active, complete LinkedIn Page see 5x more page views
They too get 7x more impressions per followers and 11x more clicks per follower. This shows the benefit of staying up with the latest and posting actively.
Want to keep up with the changing demographics of LinkedIn?