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Plant-Based Food Audience Insights in APAC
The Covid-19 era has shown an explosive interest in plant-based meat products. But despite market leaders – such as Beyond Meat and Impossible Foods – expanding globally, APAC’s home-grown plant-based meat brands are catching up fast and attracting new segments of consumers with localized product offerings. In this first-of-its-kind report, Radarr takes a deep dive into plant-based meats in APAC, going ‘beyond’ the plant-based burger, to identify APAC’s new consumers of plant-based meats and the brands, triggers, and influencers that capture their attention!