Webinar

• INTRODUCTION
• THE EDUCATED ZOOMERS
• TOURISM 2023
• THE FUTURE OF SOCIAL COMMERCE
• NEW FORMAT OF ENTERTAINMENT
• THE METAVERSE

• The Definitive Guide: Introduction
• What is Competitive Benchmarking?
• Why is Competitive Benchmarking important?
• Who are your competitors?
• How to do Competitive Benchmarking?
• Tracking Social Media Activities
• Measuring Engagements
• Analyzing Consumer Sentiment
• Analyzing Social Media Channels Frequency of Competitive Benchmarking
• Comparing Social Media Performance

• Introduction
• Evolving roles of Marketing & Support
• A Complete Social Analytics Suite
• Demo
• Support SLA & KPIs
• Salesforce Social Studio Retirement
• Radarr Salesforce Integration
• Q&A

Wondering what the latest trends on social media are around your industry? Are these real trends or short-term fads? Should you be leveraging these and trend-jacking them all?

Join us as we cover everything you need to know about trends and fads. We will be diving deep into trendspotting and demonstrating how you can utilise trends as part of your social media content and strategy!

Here’s what we will be covering:

• How to identify trends on Radarr
• Trendspotting tips & tricks
• Differentiate between trends and fads
• Utilise trends for social media content planning

Special Guest Speaker:

Kah Min Teo: ex Director of Social & Brand storytelling (Happy Marketer Merkle Singapore, ex Social Media Consultant (Carro), ex Creative Strategist (Streetdirectory), ex Co Founder (SGAG)

Singapore-born, Kah Min is a seasoned veteran whose experience ranges from traditional advertising to online media, yet his focus lies in creating a connection between brands and their fans by telling brand stories, sharp design, and engaging content. Kah Min’s portfolio showcases a range of well-crafted, cleverly thought campaigns for multiple national & government brands like MINDEF, Singapore Sports Council, National Environment Agency, People’s Association, Ministry of Manpower.

Missed the webinar? Fret not!

Here’s the recording of the webinar so you won’t experience FOMO.

We spoke about a new research methodology, uncovered insights about cosmetics and skincare consumption patterns, and influencer marketing in the industry!

Speakers:

Prerna Pant, General Manager (Radarr)

Jillian Chi, Client Success & Insights Manager, (Radarr)

Carrie Sim, Head, Daily Poll (Circles.Life)

With many brands striving to come up with trendy and relatable content, it has never been more crucial for marketers to master and distinguish the balance between cool and cringeworthy content.

In this session, we have partnered with industry experts to share case studies and methodologies demonstrating how brands can use digital data to spot the next big trend and drive content strategies.

Speakers

Nicky Sakhrani
Regional Head, Content Solutions | Clozette

With over 14 years of commercial experience within the advertising and branding industry, Nicky’s experiences have led her to work with several global creative, digital and tech agencies within WPP and Omnicom. Over the years, Niky has worked with and consulted businesses from Fortune 500 companies, to governments to SMEs and women-led startups on the importance of leading a digital-first market. Now, she heads the regional content solutions team for Clozette, a digitally native new media and creative company headquartered here in Singapore.

Richard Pain
Content Strategist | BBC StoryWorks

Richard is a content strategist at BBC StoryWorks, a global content marketing team that brings together the boldness and innovative qualities of a creative studio with the agility, responsiveness and timeliness of the newsroom. In this capacity, he ideates and executes content marketing campaigns on digital and broadcast, leveraging the latest research to ensure marketing effectiveness for clients.

Kei Obusan
Insights & Innovation | Radarr

Kei is an expert in digital analytics and consumer insights analysis and has worked for agencies, brands and consultancies like Capgemini (Unilever), McCann and Havas.

Jillian Chi
Client Success & Insights | Radarr

With a background in both quantitative and qualitative research, Jillian has brought out the stories behind data for government agencies and brands from diversified industries such as Nikon, Glico and SK-II.

Measuring the contribution of a given campaign has always been the holy grail of all marketing efforts. Sales numbers are important – but going beyond these metrics in digital behaviour, social activity, loyalty, share of voice and so many others are just as important, especially in the digital landscape of today.

In this webinar, we went Beyond the Basics in creating Marketing ROI Metrics, to guide you in tailor-making them specifically for your own business!

Speakers

Prerna Pant
General Manager, Radarr (formerly Circus Social)

Prerna Pant is the General Manager at Radarr (formerly Circus Social), a social & digital data analytics company that focuses on helping clients enhance and sharpen their digital footprint, and specialises in social media intelligence, audience research & insights and digital monitoring. Prerna has over 13 years experience in the digital marketing space in roles that have spanned digital and social media strategy, 360 marketing and data analytics and has been in leadership roles in both agency and in-house capacities.

David Clugston
APAC Analytics Lead, Microsoft

David Clugston is the APAC analytics lead at Microsoft, optimising marketing investment in a complex B2B environment. A marketing measurement expert, he has spent 10 years in Asia improving the ROI of some of the world’s biggest brands, from Coca-Cola to Dell and J&J. He also has broad experience in brand strategy and marketing operations.

David Fallarme
Head of Marketing SEA & India, HubSpot

David Fallarme leads regional marketing for HubSpot, a software platform that helps businesses grow their traffic, leads and sales. David has successfully grown products across several industries. As the head of marketing for a B2B SaaS startup, he oversaw growth as the company went from thousands to multi 7-figures in annual revenue.

Measuring the return of your investment in Social Media has become an essential tool in the digital landscape of today.

This webinar will show you how to effectively measure and prove your ROI on social media with insights on:

• How to measure social ROI: Metrics & Best Practices
• How to create effective influencer campaigns with Brands through data
• How to assess and optimise performance through audience engagement and reactions
• Successful case studies of Digital Campaigns

Speakers:

Prerna Pant, General Manager (Radarr)

Prantik Mazumdar, Managing Partner (Happy Marketer)

Pan Hui Yan, Regional Sales Director (StyleHaul)