List of all the important TikTok marketing statistics you need to know.
Whether you love it or hate it, TikTok is difficult to overlook. After a record-crushing 2021, the application (and its audience) are greater than at any other time.
While many actually consider it a Gen Z platform for dance tutorials, TikTok has developed to include all sorts of content. Furthermore, with the launch of in-application shopping in 2021, it’s become much more crucial for brands hoping to connect directly with clients.
As you create your 2022 TikTok marketing strategy, here are the key TikTok details to remember.
General TikTok marketing statistics
1. TikTok was the most downloaded application of 2021, with 656 million downloads
That is over 100 million downloads more than the second place, Instagram, which was downloaded 545 million times a year ago.
It’s additionally the third year straight that TikTok has held the main spot. It was downloaded 693 million times in 2019 and 850 million times in 2020. Like numerous applications on the most-downloaded show, it encountered a significant drop in overall downloads from the earlier year, yet clutched its highest level.
As per Apptopia, TikTok was likewise the main download in the United States, with 94 million downloads in 2021 — a 6% increment over 2020.
TikTok additionally proceeded with its streak as the top-earning application, outperforming $2.5 billion dollars in shopper spending in 2021.
2. TikTok has been downloaded more than 3 billion times
TikTok hit three billion downloads in July 2021. That is significantly more amazing when you understand that they reached two billion downloads under a year prior.
It’s likewise the first non-Facebook application to reach 3 billion downloads. Since January 2014, the only other applications to do Facebook, Messenger, Instagram and WhatsApp as well.
Also, despite the fact that it launched in 2016, TikTok is the seventh-most downloaded application of the 2010’s.
3. TikTok is the sixth most-involved social platform on the planet
It positions simply behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. Beginning around 2021, it out performed Facebook Messenger to move into sixth place.
Be that as it may, there’s one more method for checking these rankings out. The Chinese variant of TikTok is called Douyin, which is number eight on this rundown. Douyin is really the first application launched by parent organization ByteDance in September 2016, who carried out TikTok for global crowds in 2017. There are little contrasts between the two applications, however they look and capacity practically the same way.
Douyin flaunts 600 million everyday dynamic users (most applications utilize month to month figures). At the point when the two applications are consolidated, they reach fourth place on this rundown, ahead of Instagram and WeChat.
4. US adults have mixed sentiments on TikTok
TikTok isn’t without its doubters: in the US, 34% of adults hold ominous assessments of the application, contrasted with 37% who have good perspectives. This is more controversial than different platforms: Instagram is seen well by half of adults and horribly by 24%. Facebook is seen well by 55% and negatively by 39%.
This differs by age, normally. 59% of 18-to 34-year-olds view TikTok well, contrasted with 40% of 35-to 44-year-olds and 31% of 45-to 64-year-olds. As a rule, more seasoned socioeconomics are more doubtful of the platform contrasted with more youthful ones.
This wariness might mirror the platform’s set of experiences with upsetting content. In December 2021, a viral scam about school viciousness spread quickly across TikTok, disturbing guardians and kids. Different scams and unsafe content, like recordings advancing quick weight reduction, have proliferated on the platform and drawn analysis.
Accordingly, TikTok declared updates to their Community Guidelines in February 2022 to further develop security. They’ve focused on eliminating risky content from the platform, with specific consideration regarding content advancing derisive philosophies, dietary problems, viciousness, or self-hurt.
TikTok marketing statistics – User details
5. TikTok has over one billion month-to-month dynamic users.
It’s putting it mildly to say TikTok is developing quickly. Eight new users join TikTok consistently, with a normal of 650,000 new users joining everyday. NBD, simply the whole populace of Helsinki joining every day.
Those numbers add up quick. In September 2021, TikTok’s parent organization ByteDance detailed that they had hit the one billion imprint — a 45% expansion since July 2020. Contrasted with Facebook and YouTube, which both endured eight years to shot a billion users, TikTok made it in only five years. Also, TikTok is supposed to reach 1.5 billion users toward the finish of 2022.
6. TikTok users are dynamic on other social media platforms
Social media users are dynamic on various platforms: those between the ages of 18 and 34 are utilizing 8 platforms consistently. TikTok users are the same, with 99.9% revealing that they’re utilizing different platforms.
You’re probably going to track down TikTok users on Facebook (84.6% overlap), Instagram (83.9% overlap), and YouTube (80.5% overlap).
7. TikTok is presently more well known than Instagram among Gen Z users in the US
TikTok has now outperformed Instagram for prevalence among Gen Z users (brought into the world somewhere in the range of 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.
However, TikTok is likewise making enormous increases in other age socioeconomics: in the main quarter of 2021, 36% of TikTok users were somewhere in the range of 35 and 54 years old, contrasted with 26% in 2020.
While Snapchat is even more well known than Instagram and TikTok among Gen Z, by 2025 each of the three applications are supposed to have generally similar number of users.
8. TikTok’s client base slants towards female
Around the world, TikTok’s client base is 57% female. That figure ascends to 61% for TikTok users in the US.
While TikTok’s client base is progressively assorted, it’s as yet a fact that the brands wanting to reach more youthful female crowds will likely see the best outcomes.
9. No client segment lean towards TikTok as its most loved application
Curiously, just 4.3% of web users named TikTok as their #1 social media platform. That is under a third however many users as the people who leaned toward Instagram (14.8%) or Facebook (14.5%)
Also, regardless of TikTok’s reputation for overwhelming the Gen Z market, it doesn’t rank as the top decision for more youthful users. Users between the ages of 16 and 24 position Instagram as their top decision: 22.8% of guys, and 25.6% of females. Just 8.9% of female users in this age segment chosen TikTok as their top decision, and only 5.4% of guys.
TikTok use statistics
10. Android users burn through 19.6 hours out of every month on TikTok
That is a 47% expansion in time spent on the application contrasted with 2020, when Android users were burning through 13.3 hours every month.
As far as time spent, TikTok is tied for second place with Facebook. YouTube is still in the top position, holding users’ advantage for a normal of 23.7 hours every month.
Use fluctuates by country. UK users invest the most energy on TikTok, with a normal of 27.3 hours. Those in the US spend a normal of 25.6 hours out of every month on TikTok, somewhat more than Canadian users, who burn through 22.6 hours every month.
11. TikTok is the most captivating social media application — by a wide margin.
Any individual who has opened TikTok to watch a solitary video and restored an hour after the fact can bear witness to the application’s abilities of engagement. As a matter of fact, TikTok is the most captivating of all social media applications, with an
That is over two times as long as the second-most captivating application, Pinterest, which times in at 5.06 minutes per meeting. It’s additionally multiple times longer than users normally spend on Instagram, at 2.95 minutes per meeting.
12. Most of individuals use TikTok to view as interesting/engaging content
When asked in the 2022 GlobalWebIndex study how they mostly use TikTok, most of the respondents replied: “to see interesting/engaging content.”
Posting/sharing content positions as the second most normal way of behaving and staying aware of information placed as the third generally well known. For correlation, posting content was the top use for Instagram and Snapchat. Thus, it might very well be reasonable to surmise that amusement esteem is TikTok’s key selling point, particularly with regards to utilization.
13. 430 tunes outperformed 1 billion video sees as TikTok sounds in 2021
Music is greater than any time in recent memory on TikTok. Contrasted with 2020, three fold the number of tunes outperformed one billion perspectives. 75% of TikTok users say they discover new tunes on the application, and 73% of users partner explicit melodies with TikTok. Large numbers of these tunes make customary progress as well: in 2021, 175 melodies moved on TikTok and outlined on the Billboard Hot 100.
As indicated by the TikTok’s What’s Next Report 2022, 88% of users report that music is basic to the TikTok experience. Perhaps that is the reason 93% of top performing recordings use sound.
14. Users are observing longer recordings (and loving it)
Up to this point, TikTok users were restricted to 60 seconds for their recordings. In any case, in July 2021, TikTok started providing users with the choice of uploading recordings as long as three minutes long — and afterward in 2022, 10 minutes.
In October, TikTok detailed that more drawn out recordings (making a difference over one moment) had already gotten in excess of five billion perspectives all around the world. Longer recordings are generally famous with users in Vietnam, Thailand and Japan, while users in the US, UK and Brazil are generally drawn in with them.
Furthermore, with the presentation of TikTok TV in November 2021, TikTok is furnishing users with additional ways of watching video. Thinking about the greater part of YouTube users view content on a TV screen, almost certainly, TikTok will see a comparable expansion in reach and engagement.
15. Finance TikTok became by 255% in 2021
As per TikTok’s What’s Next Report 2022, subjects connected with effective money management, digital currency, and everything finance had a colossal year. Contrasted with 2020, sees for recordings labeled #NFT developed by a mind softening 93,000%. The #crypto hashtag likewise detonated, accumulating 1.9 billion recordings. Monetary themes are likely to TikTok’s wild inclinations, as exemplified by the #TikTokDogeCoinChallenge.
In any case, there is likewise a functioning and quickly developing individual accounting local area on the application.
Regardless of whether your image doesn’t have anything to do with finance, the development of FinTok demonstrates that any industry can track down a traction in the application assuming they’re making quality content. Anything your image’s specialty might be, you can ensure your crowd is on the application.
TikTok is in many cases minimized as senseless amusement, but at the same time it’s a platform that crowds — especially youngsters — use to instruct themselves.
TikTok for business statistics
16. TikTok is the top application for customer spend
As per AppAnnie, TikTok is the main application for driving shopper spending, outperforming Tinder for the best position.
Buyer spending on TikTok expanded by an astounding 77% in 2021. Overall, users burned through $2.3 billion dollars in the application, contrasted with $1.3 billion the prior year.
17. TikTok ads reach 17.9% of all web users age 18+
That is 884.9 million individuals, or 15.9% of the overall populace of individuals over 18.
TikTok’s reach is most elevated for Gen Z users, reaching 25% of female users aged 18-24 and 17.9% of guys.
Reach fluctuates by country: a TikTok ad might possibly reach 50.3% of adults in the United States, or 130,962,500 individuals. Nations with the biggest potential advertising crowds incorporate the US, Indonesia, Brazil, Russia, and Mexico.
18. TikTok’s apparent adequacy is developing among marketers
As marketers think about where to contribute their restricted ad financial plans, TikTok is making huge increases. Hootsuite’s 2022 Social Trends Survey saw that as 24% of marketers considered TikTok viable for reaching their business objectives, contrasted with only 3% in the earlier year — a 700% expansion.
It’s actually positioning a long ways behind the advertising juggernauts of Facebook and Instagram. Be that as it may, the two platforms saw a critical diminishing in apparent viability somewhere in the range of 2020 and 2021: Facebook fell by 25%, and Instagram by a powerful 40%.
These progressions show that the ad scene is moving, and brands need to adapt to meet their clients where they are on every platform. TikTok has developing networks for all that from books to refrigerator association, permitting marketers to focus on their crowds with engaging, designated content.
19. Banding together with makers supports view-through rates by 193%
Makers, the authority influencers of the TikTok marketplace, are probably the best resource for brands on the platform. Brands can join forces with over 100,000 makers through the TikTok Creator Marketplace to make content that reaches their interest groups. This advantages users as much as brands: 35% of users discover items and brands from makers, and 65% appreciate when makers post about items and brands.
In one contextual investigation, excellence brand Benefit Cosmetics joined forces with makers for the Benefit Brow Challenge to advance their new Brow Microfilling Pen. The 22 coming about recordings, made by Gen Z and Millennial makers, generated 1.4 million impressions and over 3500 hours of perspectives.
20. TikTok is changing shopping with the “endless circle”
TikTok content affects users’ shopping propensities. For proof, look no farther than the TikTok Feta Effect. However, up to this point, that influence was circuitous: users would learn of an item through the application, then, at that point, head somewhere else to make their buy.
That all different in August 2021, when TikTok and Shopify declared another coordination to permit in-application shopping.
In any case, that change is greater than simply click-to-purchase. TikTok sees the retail interaction as a boundless circle, not a marketing pipe. At the end of the day, the excursion doesn’t “end” with a buy — it circles back on itself, with users posting about their buy, offering input, and spreading attention to their own loved ones. Following a buy, one of every four users has made a post about their new item, and one out of five has made an instructional exercise video.
21. 67% of users say TikTok encourages them to shop — in any event, when they don’t want to.
TikTok users like associating with brands, with 73% announcing that they feel a more profound association with organizations they communicate with on the platform.
TikTok’s own investigation into client conduct uncovers their force of their influence over users’ shopping propensities. 37% of users discover an item on the application and quickly need to get it. Furthermore, 29% have attempted to purchase something from the application, just to find it was already sold out — that is the TikTok Feta Effect for you. No big surprise the hashtag #TikTokMadeMeBuyIt amassed over 7.4 billion perspectives in 2021.
TikTok Shopping Stats
22. The most noteworthy performing recordings are somewhere in the range of 21 and 34 seconds in length
Recordings in this perfect balance have a 1.6% lift in impressions — little, however huge. To sharpen your recordings with accuracy and expertise, look at our thorough video altering guide.
23. Adding subtitles increments impressions by 55.7%
Remembering text for your video is something beyond a best practice for a comprehensive plan. It additionally offers huge advantages contrasted with recordings that don’t show inscriptions or a source of inspiration on screen.
One more developing pattern on TikTok? Voice impacts. TikTok’s text-to-voice highlight makes an auto-generated voiceover of shown text, in recordings with the element empowered. Recordings inscribed with #VoiceEffects had 160 billion perspectives as of December 2021.
While voice-to-text is a thrilling element that expands the openness and reach of recordings, a ton of users can’t stand the voice. The action item is that brands ought to put resources into quality subtitling and voiceover to guarantee their recordings have the greatest reach and allure.
Here is the complete guide for TikTok growth strategy.