TikTok is a video-sharing platform that allows content creators to create short videos and share them with the world. The company has recently surpassed YouTube in terms of monthly active users, and it’s been growing at a rapid rate. Owing to this popularity and large user base, today, TikTok is becoming an important platform for various businesses to reach their target audience.
But as everyone starts to realize this, there is a lot of competition in it. That’s why you don’t just need to be present on TikTok, but also have a growth strategy in place.
We at Radarr want to help you grow your TikTok account. So we’ve put together a handy guide for our top tips on how to create the perfect TikTok growth strategy.
Everything you need to know about TikTok growth strategy
We have broken down the following sections as per the most pressing questions marketers have around TikTok.
What do we know about the TikTok algorithm?
The app has been around for five years now and its algorithm has undergone many changes. It’s not very well understood by marketers because there’s no official documentation about it, but we do have access to some information that can be used to create strategies for our videos.
The goal of any algorithm is to predict what users want, or at least what they might want so that they can deliver that content whenever it becomes available. The TikTok algorithm is a complex system designed to serve users content based on what it believes to be of high interest.
TikTok uses a combination of machine learning algorithms and human curation to determine what should be shown within its ecosystem. Machine learning algorithms can be taught to recognize trends, which can then be used to suggest similar content for users. Human curation comes into play when humans determine what content is appropriate for certain age groups or geographic locations – or any other criteria determined by management.
Furthermore, there are also ads within TikTok that are served up according to user preferences and interests based upon their activity within the app. The more often someone taps on a given ad, the more likely they will see more ads like it in the future – creating a feedback loop where ads become increasingly relevant over time as they are matched with users who are likely to engage with them repeatedly
In this article, we will examine how TikTok’s algorithm works and discuss how it can be optimized for better results.
How does the TikTok algorithm work?
The TikTok algorithm is one of the most complex systems in the world. It’s made up of various factors that influence how your content is served to users and can be difficult to understand.
But if you’re hoping to improve your standing on the app, it’s important to understand how it works. Here are a few things you should know about the TikTok algorithm:
If multiple people like or share your video, this will increase its visibility within TikTok’s search results. This is why it’s important to build up your audience as much as possible before posting new content – so they can share it as soon as it goes live!
Subject Matter (Video Information)
The subject matter of your videos matters more than you think! If you upload a video with a lot of specific tags, such as “dog” or “puppy,” it’ll likely rank higher in searches for those terms compared with general tags like “animals” or “funny.” That means that if you want to get more views on TikTok, you should try adding these more specific tags whenever possible.
Location and Language
The location of your device and language settings also influence what content is served up to you. If you’re watching videos in English, but live in Brazil, TikTok may serve up Brazilian videos instead of American ones if there are more available at any given time.
Audio is one of the main ways users discover content on TikTok. The more unique or original your audio sounds, the more likely it is that it will be served to users with similar interests.
Instant feedback from users
If you’ve ever used YouTube’s suggestion feature, you’ll know that it works by tracking what videos you watch, and what videos you skip and then using this information to recommend other videos that might interest you.
The same principle applies to TikTok’s suggestions feature – but with audio instead of video. For example, if your followers leave a lot of negative feedback on one particular song, then they’re unlikely to want to hear it again and again; so this would reduce its chances of being suggested to them in the future – thus limiting its exposure within the app.
How to create a growth strategy for TikTok?
Define your audience
Every brand has a target audience, including yours. In order to create a growth strategy for TikTok, you have to start by defining your audience. There are also so many different groups of people who use TikTok, so it’s important to know who you’re trying to reach.
For instance, if you were a quirky streetwear brand, your target audience would ideally be users of the age group 16-30 years. Drafting and executing your TikTok strategy becomes so much easier and more efficient when you know who exactly you are reaching out to. It helps you tailor your content according to their interests.
See what they are interested in
If you’re looking to create a growth strategy for TikTok, it’s important to know what your audience is interested in.
That’s why we recommend using a social listening tool like Radarr to monitor TikTok’s activity on social media. It’ll help you see what people are talking about and get a sense of what the next big trends will be – which you can then capitalize on.
Also read: Complete Guide to Social Listening on TikTok
Identify your niche
Before you start posting videos on your TikTok account, take some time to think about what kind of content will resonate best with your audience. To get a better understanding of this consider brainstorming about –
What kind of videos do you want to make?
What type of content will appeal to the audience you want to appeal to?
Once you’ve got that figured out, it’s time to start putting together strategies for executing this. Over time, when you post videos consistently related to a particular niche, the TikTok algorithm will recognize your expertise and recommend your content to the right target audience.
Identify trends and audio
Tiktok isn’t just about visual content – there’s also plenty of audio content being created on the platform. This means that there’s lots of room for brands to create new types of content specifically for Tiktok.
However, It can be difficult to come up with ideas for this type of content though so it’s important that you identify trends early on so you can produce relevant content quickly when needed.
You can read more about Tips to Create Viral Videos for TikTok here.
Take note of popular transitions
TikTok is all about making short videos with special effects and music tracks, which makes it very different from other social media apps such as Facebook. The sudden transition from one video to another is what makes TikTok so unique, which also leads to the popularity of TikTok among its users.
This is where the viral factor comes in, and the more you can create that, the better. Understand that TikTok is a fast-growing content platform. So, content that works today may not work even a week from now. This means you need to stay on top of your game and updated about what’s currently trending.
Experiment with new features
Experimenting with new features is a great way to get traction in your niche. Try out different things and see what works best.
And even if a new feature doesn’t work for you and your target audience, it’s no big deal because you’re not making any big commitments or putting all your resources into it. You can always stop if the results aren’t what you hoped for.
Use relevant hashtags
It’s not enough to just post content and hope it goes viral. You need to know what people are looking for on TikTok so you can give them exactly that. That means using relevant hashtags in your posts, like #TikTokbeauty if you were a beauty brand for instance.
It also means being aware of which hashtags get the most viewing time.
Powerful AI tools like Radarr can help find the right hashtags that help your business account grow with minimal effort.
Add clear CTAs to your TikTok content
If you have a product or service you want to promote, add clear CTAs to your TikTok content. Make sure they stand out so viewers can easily click on them when they’re ready to make a purchase decision.
Engage with other accounts
This helps increase your brand awareness and attract new followers. It all comes down to building relationships with others in the community, as well as creating a presence for yourself on the platform itself.
Find the best time to post
The best time to post depends on your audience and what they’re interested in. If you have a lot of followers who are likely to be active at a specific time, then posting during that time will increase your visibility and get more eyes on your post.
You will have to keep tracking your engagement insights to get a better idea of what works best for your brand.
Monitor and optimize
You need to know what works and what doesn’t. This means that if you’re going to create a TikTok account for your brand, you have to keep track of the content that performs well and the content that doesn’t perform well.
If there’s something that isn’t working, don’t delete it! Just make sure you keep track of it so that when you go back and look at it later, you can figure out why it didn’t work.
Add a layer of sentiment analysis to see if your TikTok content is fuelling how your brand wants to be known in the market and optimize your strategy.
Once you’ve established what’s working and what isn’t working for your brand on TikTok, it’s time to optimize! In order for this process to work best for your brand, think about how your brand wants to be known in its category or industry. Is it edgy? Fun? Serious? Create some guidelines around how your brand wants people to see themselves—and then use this information as a guide when creating content on TikTok.
And it’s not enough just to create one piece of content and expect huge results; instead, think about creating multiple pieces of content with different themes and so on.
Looking for inspiration to get you started on your TikTok growth strategy? Check out some great tips and examples here.
Get your TikTok growth strategy ready!
Today, content is king, it’s as simple as that. If you are creating content that people want to watch, they will keep coming back for more, and your business will grow.
But to use and grow on a social media platform like TikTok to grow your brand or business, you need to know what your audience is thinking about and what trends are going on. This includes trends, transitions, and types of content that your audience is interested in.
Here are some resources to help you nail your TikTok marketing strategy –
- Complete Guide To Tiktok Listening For Competitor Analysis, Identifying Trends, And More
- 10+ TikTok Marketing Tools You Absolutely Need
- Tiktok Marketing Tips And Examples To Master Your Campaigns
- How To Go Viral On TikTok
- Top TikTok Transitions And Why They Work For Marketing
- Social Listening – TikTok
If you want to get ahead on social media, Radarr will help you grow your TikTok audience, build a more stable and loyal base, and keep your finger on the pulse of new and effective TikTok marketing strategies.