The only list of TikTok marketing tools you need for better marketing and advertising.
TikTok has disrupted the traditional audio and video marketing industry. The power of its global audience base cannot be underestimated now. TikTok once used to be a place where you’d find procrastinating teenagers – but not anymore.
It is now a platform that has a huge impact on sound and video culture in the contemporary world.
Let’s put some numbers into context to understand how TikTok is becoming one of the biggest online marketing channels.
In Q1 2020, this application set a record of the maximum number of downloads in a single quarter, i.e., 315 million installations. It has more than one billion active users across the globe, which, by the way, takes it ahead of LinkedIn, Twitter, Pinterest, and Snapchat. Guaranteeing so many potential eyeballs, TikTok is a happening spot for businesses to market themselves.
When millions of potential customers are involved, you can’t base your marketing game on guesses. You need to be informed about all the marketing decisions and strategies. Moreover, being successful on this platform demands consistency. You also need to keep up with the trends to attract new audiences.
Now doing it all manually is quite challenging. But fortunately, there are some tools out there to help you manage the TikTok presence of your business. They can help you analyze your audience, your marketing strategies, create competitive content, and much more. Without further ado, let’s jump into it.
TikTok marketing tools you absolutely need
The tools that we have mentioned below make things convenient for marketing teams or even individual marketers. These tools can help you grow your following, reach, and engagement without asking for a lot of time. Here’s all that you need:
Before you even start investing your time in TikTok marketing, you have to ensure that your target audience is present there in huge numbers. So the first step for marketing on TikTok or any social media platform is to invest in social listening.
When you invest in TikTok listening, you get to know more about your audience, what they like, what they despise, why they are on the platform and a lot more details. You can identify your competitors and non-competitors in the same domain and pick some tricks from their strategies.
Radarr is a social listening tool that helps you monitor TikTok accounts and your audience activities, which you can’t do manually. This tool is powered by artificial intelligence enabling you to tune into conversations related to your business and industry. Radarr also ensures that you get to identify the active trends to capture more attention. It doesn’t only inform you about ongoing trends, but also the trends that are in their trough phase and moving towards a peak.
With Radarr, you can keep a tab on users who are mentioning your competitors and form a strategy to bring them closer to you. Moreover, on a platform like TikTok, influencer marketing can generate the best output. This social listening tool can also help you in finding the right set of influencers for you. Radarr, on its own, has the potential to take your TikTok marketing game to the next level.
With their extensive database of 4+ million TikTok users, Upfluence has simplified the influencer marketing process. You don’t have to reach out to someone who’s a complete stranger to your brand. Instead, you can find someone who’s your existing customer or subscriber. These existing customers can even turn into long-term brand ambassadors for your business.
The TikTok influencers that it helps you find always align with your target audience and campaign goals. Upfluence also provides all-in-one campaign management, enabling you to create campaign briefs, contact Youtubers at scale, and set up the appropriate budget. It allows you to run multiple campaigns at once and bring collaborators to improve productivity.
It provides you with individual tracking links so that it’s easy to analyze which influencer brings the maximum number of views to your website or any other post. You can access and download a clear overview of metrics like total clicks, views, and CTR calculations. Moreover, it has data for you calculated ROI, total media value earned, impressions, audience reached, and the summary of all media engagements. The stats provided by Upfluence are real-time, making the tool more effective.
TikTok Money Calculator
TikTok Money Calculator is a tool that allows you to calculate the estimated earnings of a TikTok account. It can be beneficial for businesses who are tapping into the influencer’s marketing campaign for the first time. They can easily calculate the potential engagement an influencer can bring and what should be the ideal price to rope them in.
Negotiation plays a major part in every influencer marketing campaign. As a business, you can’t overspend on influencers and hurt your ROI. And if you are an influencer trying to market yourself, you should have an idea about the fair value to be charged for endorsing a product or service.
It is, however, essential to know that this tool only provides users with an estimation that varies from niche, audience, location, and client’s valuation. But as everyone knows, it’s always better to have a little knowledge than none.
CapCut is a free, easy-to-use, all-in-one video editing app for TikTok. What more do you need? Previously known as Viamaker, the tool was originally created by Shenzhen Lianmeng Technology Co. Ltd. This company was acquired by Bytedance in 2018 for $300 million. Bytedance is the parent company of TikTok, so you can rest assured that this tool will go well with the video-sharing platform.
Slide and adjust– that’s how easy it is to use this app. It allows you to trim and reverse the video, change the speed and add special effects. You can select a filter that aligns well with your brand colors. CapCut also allows you to create Picture-in-Picture (PiP) effects. You’ll be able to resize, move, crop, adjust, transform, blend, and do every other thing that you want to do with your video.
You can download this app for free from Google Play Store (for androids) and App Store (for iOS).
For its Pro accounts (similar to Instagram creators account), TikTok launched a native analytics tool in 2019. This analytics tool has all the insights related to your audience base and the performance of the content you publish. However, if you want to access this, first, you’ll have to switch to the Pro account. You can open the profile setting and go to the Manage My Account option. On the next screen, tap on Switch to Pro Account. Then proceed with selecting the category of your account. And lastly, you’ll have to confirm your identity by verifying with the OTP.
Once you switch to the Pro Account, TikTok starts recording and analyzing your engagement data. And it’ll take around seven days to gather enough data to show accurate and insightful stats. During this seven day data collection period, publish consistently. The TikTok analytics dashboard is segmented into three main sections: Profile overview, Content insights, and Follower insights.
From the overview tab, you can monitor the views on your videos, profile views, and follower count graph. Follower insights provide you with audience demographics. And in the content section, you get the in-depth analytics of your content, like the number of likes, comments, shares, playtime, average watch time, and much more.
Have you ever thought of increasing your profile views via organic engagement? If yes, then the fully-managed service of TokUpgrade is what you need. Getting started with this tool is quite easy. You just have to sign-up and choose either their regular or the pro plan. Once you are done with the registration process, you’ll have to complete the setup. For this, you’ll have to answer some of the questions of your dedicated account manager.
TokUpgrade makes way for you towards your target audience by liking and following the posts and accounts of similar interest on your behalf. You just have to be responsible for creating and publishing content consistently. It works on your profile and optimizes it consistently so that your followers increase at a brisk rate. Moreover, it also filters out the account that you don’t share a common interest with.
The advanced targeting feature of TokUpgrade allows you to target an audience based on your ideal demographics and hashtags too. You can import the list of all the accounts that you don’t want to be unfollowed and put them in the whitelist. Doing this will make the tool ignore those accounts even if they are not engaging enough.
Here is the Ultimate List of Social media marketing tools.
TikLog is a comparatively new tool in the market that gained popularity because of its impressive design and valuable features. The user interface is divided into five segments: Accounts, Analytics, Tends, Hashtags, and Comparison. In the accounts tab, you can add TikTok accounts and analyze them immediately for followers, likes, views, and more data for any time period.
The Analytics section gives you deeper insights into a particular account. You can determine the type of videos that work best for you. This section also provides you with detailed stats about reactions- the number of likes, comments, and shares. You can download the complete analysis in a CSV file.
In the Trends section, you can filter out the trends based on countries or even find out based on views across the globe. You can enter a description and get the topics that can potentially become trends. The Hashtags section helps you analyze all your favorite hashtags and can generate a list of best working hashtags for you.
And lastly, the comparison tab. It allows you to compare TikTok accounts for over 30 criteria. You can determine which account performs better. This is a really valuable feature for brands that are looking for an influencer with a high-performance capacity.
AutoTokker has been in this market for a long time now. Their experience and the positive reviews of the existing clients proves that this is a helpful tool for TikTok marketing. With experience, they have understood quite well that you will want to gain as much control of the marketing journey as you can, which is why they came up with a dashboard that can be easily downloaded on your PC.
What AutoTokker does is identify high-quality followers for your TikTok account. High-quality followers ensure that you are not wasting your content on people who don’t find your business relevant. You just have to select a few big accounts from your industry or niche, and AutoTokker will target them for you. They use methods to align your account with the algorithm.
This service-based tool can help you beyond engagement. You just have to sign-up, and with their top-class follow/unfollow game, they’ll make a huge difference in the number of people visiting your account. More often than not, these users will follow your account because of their natural interest in your business.
Radarr Sentiment Analysis
Knowing your audience is extremely important, as we have already discussed. And once you are aware of the trending content and your competitors’ account, it’s best to conduct a sentiment analysis too. The insights from sentiment analysis will tell you what type of content and trends create a positive sentiment in your target audience and which of those become a negative catalyst for your marketing campaigns on TikTok.
We are mentioning this tool again because not every trend and content on TikTok needs your attention. The Sentiment Analysis Tool by Radarr will categorize the TikTok trends and content into positive, negative, and neutral sections for you. With the help of this tool, you’ll be able to make better strategies to keep your target audience happy.
With this tool, you can see sentiment beyond videos and comments. This also lets you know what a person mentioning your brand feels about it. These insights can help you create better and more engaging ways for your TikTok audience.
Just like all the other platforms, your marketing strategy on TikTok should also adapt to changing audience behavior and trends. Just keeping an eye on trends won’t be enough. You should jump on these trends at the right time to make the most of them.
Your marketing strategy should always start with knowing all about your target audience, their sentiments, likes, and dislikes. Your audience decides whether your campaign will taste success or will fail miserably. Prioritize them with a social listening tool.
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