With over 2.91 billion monthly active users, it’s only obvious that Facebook is still an integral part of business marketing strategies. But with an increase in the number of businesses trying to leverage the platform and its ever-expanding user base, there’s also a lot of competition to tackle.
To keep up with paid and organic marketing strategies, the fast changing trends and increasing competition, you need the right set of Facebook marketing tools by your side.
Facebook marketing tools you absolutely need this year
When it comes to Facebook marketing tools, there’s a plethora of options available to digital marketers. To help you choose the best out of thousands of digital marketing tools, we’ve curated a list to get you started.
The number of posts made on Facebook is increasing by the day and when you start to explore the conversations around topics relevant to you, you will soon realize it is too much to tap into and way too many formats to look into. From personal Facebook profiles, to groups and communities, competitor pages, the comments section and more, there’s activity everywhere.
To be able to really understand what your audience is engaging with on Facebook, the first thing you need is a Facebook social listening tool like Radarr. It collates all the conversations on and around the topic relevant to you, your brand and your competitors and brings it onto one dashboard. This makes it easy for you to identify popular topics, trends and also chime into conversations that could lead to reaching your customers.
Sentiment analysis by Radarr
Once you have identified the topics that interest your audience on Facebook, the very next step is to understand the sentiment behind them. You don’t want to go in blindfolded, creating content and campaigns around things that are a negative stimulus to the people you want thinking positively about your brand. Now you can’t understand the sentiment of every conversation or reach out to the person manually; but you can use a sentiment analysis tool.
Sentiment analysis API by Radarr is powered by machine learning and artificial intelligence to be able to pick up signs from conversations. It helps you categorize conversations and hence topics into positive, negative and neutral, letting you identify the right theme for your campaigns. This helps plan campaigns that are emotion-driven, increasing the response on the content you add to the platform.
What if there was a tool that could generate leads for you from the comment section of your posts? Things would’ve been so much easier for your marketing team, right?
Comment guard is yet another astonishing tool by MobileMonkey that enables you to add new contacts to your existing list whenever they comment on your Facebook post.
Whenever you post something on Facebook – especially if it is of their interest – people comment. Most of these individuals are someone who can relate to your content or are interested in your business. So whenever a new user comments on your post, Comment Guard adds an automated reply from your side. They are then added to the contact list when they engage with your message.
Facebook Page Barometer
There are many digital marketers out there who have no idea about what’s working for their Facebook page and what’s not. Facebook Page Barometer by Agorapulse is a godsend for these marketers. This tool determines the number of fans a Facebook page has and then compares it with thousands of pages of similar industries and comparable scales.
The comparison results that you get from Facebook Page Barometer gives you insights into the last 50 posts of the page. The result shows Facebook page metrics that are not available publicly– like reach, engagement, and click-through rates. No need to worry if you are not into numbers. All the metrics are organized and simplified using color schemes for simplifying the interpretation process.
By turning on email notifications, you can receive weekly stats showing how your posts are performing on Facebook. When you have an idea regarding where your Facebook page engagement stands in comparison to your competitors, you are better equipped to make a sound Facebook marketing strategy.
Pagemodo is a tool that provides you with almost everything you need for a robust presence on Facebook. It has a satisfied user base of more than 3 million professionals. After connecting to it, you can create customized Facebook tabs, run contests, design posts, design cover images for the page, and even schedule posts.
Optimizing Facebook ads and designing contact forms are some of the other features of this tool. Moving on to its design tool, it somewhat looks similar to Canva. Here Pagemodo gives you dimensions for the posts, and all you have to do is fill images and arrange them.
Designing visual posts for Facebook is no different. You just have to select the template of your choice and completely customize the content for your page. Once your design is ready, you can post it directly from within the Pagemodo tool.
Buffer is a social media management tool that makes the process of managing and sharing social media content quite seamless across various platforms. Prominently, Buffer works as a scheduling tool. However, you can use it to post content at a time when the majority of your target audience is sitting online on a particular platform.
The Buffer button that appears on the browser after installation helps you in sharing content instantly. You can either share the link across all the social media platforms, or you can schedule the posts in the queue. Buffer can easily be integrated with Chrome, WordPress, and many other essential tools. Some of the features of Buffer are Profile management, Business Planning, Analytics and insights, Detailed social analytics, Social profile sharing, Team management, iOS and Android support, etc.
This tool is quite easy to use, so you’ll get all the above features in a structured layout which makes this tool suitable for small businesses and new entrants too. You can avail free trial or can use the free version available for individuals. It is one tool that you must have in your social media marketing toolkit.
This tool needs no introduction– the design giant, Canva, is an easy to use design platform that allows you to create designs for all your business needs. There’s no better tool available in the market to create marketing images. It offers everything from the cover image of your Facebook page, to ad images, to flyers and brochures for your marketing campaigns.
Let’s say you want to create a cover image for your page on Facebook. You can just find a template for it, which is of accurate dimension and customize it to fit your brand needs. Canva has a template for almost all your Facebook marketing needs. And because of its drag and drop editing feature, it takes very little time to create excellent designs.
There are people out there who don’t like working on templates. They can click on “create a design” and start creating from scratch. Once you start using Canva Pro, there’s no going back. You’ll be able to post your images to your social media directly from this tool.
Facebook Ads manager
As the name suggests, Facebook Ads Manager is a tool that helps you create and manage Facebook ads. Using this tool, you get access to insights about the performance of your Facebook campaigns, ad sets, and ads. This tool helps you create ad campaigns, manage multiple ads, and analyze how the ad is performing.
You won’t find the challenging task of creating ads challenging with this tool. It has a step-by-step process. You can choose the aim of the ad, the people who might be interested in it, the places you want to target, and the format in which you want your ad to appear.
You can go to Facebook Ads Manager and then click on create to get started with the ad management journey. Select Account overview to manage your assets or view your results in fully customizable columns. You can download the app for both Android and iOS devices. However, it is essential to note that not all features are available on mobile devices.
This social media management tool, MeetEdgar, is quite unique from its competitors and does all the scheduling for you. It pulls engaging posts from your content library and puts them on repeat automatically. When you use MeetEdgar, you can rest assured that your queue will be filled with your evergreen posts to be reshared.
MeetEdgar not only works with Facebook but also supports Twitter, Instagram, Pinterest, and LinkedIn. This tool has prioritized mainly one feature, automated social media posting, which makes it a great choice for you if you want to put your posting on auto-pilot.
With MeetEdgar, if you run out of new content, you can sit tight and let the tool refill your queue with older posts. Some of its other useful features are: Category-based scheduling, Suggested social posts, and Social media analytics and reporting.
Reach and engagement are two of the most crucial pillars of Facebook marketing. And these are the aspects where Post Planner can come in handy. It is a social media management and engagement solution for businesses of all sizes, especially small and mid-sized. Other than Facebook, you can manage your Instagram, LinkedIn, Twitter, and Pinterest profiles.
Post Planner can be more beneficial for small businesses for building brand awareness on social media. Some of the features that help small businesses achieve their brand-building goals are posting calendar, top-performing posts discovery, evergreen content recycling, RSS feeds, social media streams, real-time brands mentions, and much more.
Use all these features in your Facebook marketing strategy, and you’ll be able to, as their tagline says, Triple Your Engagement in 10 Minutes a Day.
If you have always wanted to create and use eye-catching video ads for your Facebook marketing campaigns, you need not look any further. InVideo is where your quest for a tool to help you with video ads ends. This tool helps you create thumb-stopping video ads to drive engagement to your brand.
Creating videos is perceived as a challenging task, but InVideo has made this process convenient and seamless even for beginners. They have a handcrafted library of templates where you can just drag and drop media, text, and creative elements to start your video ad making journey.
With InVideo, you can customize every element in every frame of the video and align all of it with your brand colors. InVideo is a one-stop solution for all your Facebook marketing video needs.
As we mentioned above too, managing Facebook is quite a challenging task. Adespresso is a third-party replacement for Facebook Ads Manager, helping you create and manage your campaigns on Facebook. It automates all the routine processes for you, making it easier to manage the ads.
You can easily analyze and optimize your Facebook ads for better performance. What’s more, you can create strict, complex, and specific rules for the execution of your strategies in the campaigns.
This tool stands out with its A/B testing feature. It helps you create hundreds and thousands of variants of Facebook ads. You can select the one that passes more metrics than others. Adespresso allows you to pinpoint your ideal client easily.
Coschedule Headline Analyser
A magnetic heading is something that keeps the reader hooked to the caption and content of your Facebook post. It is the point from where you enter the mind of readers, which is why it is also a determining factor conversion rate. There’s a stat by CopyBlogger that says only 20% of the audience reads the entire content, and the majority decides the worth of the content through its headings only.
The CoSchedule Headline Analyzer has understood how essential headlines are and why you need to ace them to perfection. Using it is quite simple. Just open the tool and paste the heading you want to analyze. Once you have pasted it, the analyzer will do its job and suggest the right words to use. Moreover, you get to know how you can optimize the length of the title and make it engaging for the audience. As far as optimization is concerned, CoSchedule ensures that your headline aligns well with the sentiments of your customers, word choices, word count, clarity, and much more.
If these wonderful insights were not enough for you, CoSchedule has more to offer with its pricing. All you have to do is sign up, and you can use it for free. All your analyzed data is saved in their cloud database, which helps you understand how you have evolved with time when it comes to writing hooking headlines for your Facebook content and captions.
ShortStack is a comprehensive Facebook campaign tool. You can add a flabbergasting number of options to any campaign on your page. They have tons of templates from where you can start building your campaign. If you don’t like the limited creativity a template brings, you can always use their intuitive visual editor to start building a campaign from scratch.
It is a platform where you can run contests and analyze how your audience is engaging with them. You can publish all the campaigns you create here as a Facebook app, a landing page, or you can even embed it on your website.
The campaigns you create can be pushed live in merely a few minutes. Moreover, with the paid plan of ShortStack, you can remove its branding and enable more advanced options.
To win at any social media platform, you’ll have to leverage the power of content marketing. There’s no other way. ContentStudio is an effective content curation and marketing aid for you. With its help, you can discover, plan, publish and analyze your content that’s going to go online on social media platforms.
ContentStudio, unlike most of the content curation tools, comes with hashtag suggestions and an in-built SEO optimization toolbox. Some of its more features are unified social inbox, team collaboration, old content recycling, bulk scheduling, customized reporting, etc.
You can easily connect ContentStudio to all the major social media platforms and many blogging sites like WordPress and Medium. This tool offers easy promotion of content, which is a vital feature for social media marketers and publishers.
No matter what your aims are with your Facebook marketing campaigns, there’s definitely a tool out there to help you out. The above-mentioned tools can help you reach your target audience and prospective customers more efficiently. You get to know them better, which improves the rate of conversion.
Moreover, knowing your customers not only helps you in creating better social media strategies but also helps in improving your product/services. For creating a successful social media strategy, it would be best to start with social listening. And then form strategies based on the insights you get from here.
Here is the complete guide to Instagram social listening.