Reaching out to the influencers in your field can not only be tiresome, but troublesome as well. The research it takes to find one influencer with maximum followers can be hectic and the process after that doesn’t get any easier. They sometimes don’t respond to the dozen of mails you send to them requesting a mention of your brand ‘once’ to their following. In the rare cases where they do respond, it is a known fact that it doesn’t guarantee you long-term success, just some short-term attention that may or may not up your market value.
So what now?
A fairly reasonable and practically doable list has been the secret behind all those who stand successful today; after all, it takes meticulous planning to rise to the top. In the race to come first on social media, no marketer really has the time to stalk influencers or face a technical hurdle. So how do you go about drawing in maximum engagement? Use Listly.
Nick Kellet, the co-founder of Listly firmly believes that his tool is bound to take all social media strategies back to the basics – making lists. “People love lists not just to organize but also to consume information. Lists posts account for 30% of the content and a greater percentage of views and shares. Yet lists as social objects in HTML have been forgotten. HTML tags are not enough to serve the needs of the social participatory consumer. So we’re elevating lists to be on par with slides and videos. Think of us as YouTube for lists”, says Kellet.
“Most people make their lists in a completed form. This is a big mistake. Don’t try and prove how smart you are. Let your audience show how smart they are. Leave room for people and ask for their help. I’d begin a list with 3-4 items and miss the obvious content. Then people will feel compelled to contribute. Miss Pele or Beckham off a list of Soccer players, for example. Make a list of top Bollywood actor and miss out all the big names. People will contribute. We love order and completeness. It tips us to act. Make your list and share like mad. The first five contributors to your list are the hardest, but beyond that people can see it’s genuine and social and will be willing to join in”, says Kellet letting out the secret of the many successful lists built on Listly’s interface.
Here’s a quick walk through to help you set up your brand on Listly:
Joining Listly!
It’s as easy as it could get. If you are a social media marketer, you are certainly on one of the social media platforms trending today. Listly allows you to sign in with any of your social profiles and redirects you to the homepage in a matter of a few seconds.
But how can you use a list to encourage interaction and up your organic reach? Create a list of your brand’s products, services, events or blogs and ask your target audience to add what you might have ‘missed’ or vote for the best thing on the list. The best feature of this tool is that the lists you create on Listly’s interface are highly sociable. “We make lists embeddable and extensible. It’s a crowdsourcing platform – a collaboration tool. Lists become social communities – people who care and identify with the same topic. A living reference graph – Our biggest list has one million views, all organic.
Know What’s Trending.
Listly allows you to create a list of just about any trending topic that revolves around your brand. Be it the products or services you offer, or the various mentions you have gathered on various social platforms, a list offers a perfect summary of it all. “We trust lists – they say ‘I’m skimmable’, ‘I’m on <insert topic>’, ‘I’ve got 10 items – 2 minutes to read.’ Lists are like Vegas; they offer random rewards. Some are good, some are bad, some awesome. Lists keep us coming back for more. From a marketing perspective, we do a hard job. We help brands build engagement; we help brands engage actively with their crowds (their helpers) to create more useful content. 60% of out traffic is organic. We tag your lists perfectly for search engines and people to comprehend. No list is ever complete, and our lists get better every day, but not because you do the work. For marketing, that’s a big deal. Their normal content decays over time – we call it list rot. We help brands create socially compelling content with less effort. We help marketing get views, engagement, and social discovery”, says Kellet reinforcing the fact that even if a brand’s list is superficially scrolled past, it conveys the brand’s USP loud and clear.
It’s always a good idea to take a good look at some of the existing trending lists to get a grip on the topics that are currently drawing in maximum interaction. It lets you be on top and not miss out on the many potential ‘helpers’ your list might generate.
Setting Up a List.
If you are a Twitter enthusiast and are aware of Twitter lists, this tool is exactly what you\’ve been looking for. The endless research of relevant lists and digging deep down into the technicalities to add new members to the searched list is now over. With Listly, you are maintaining a list that is not on Twitter’s interface yet fully accessible on it.
If you have no idea what the structure of your list should be like, Listly offers a step-by-step process to let you create your first list with ease and without any confusion.
Creation of the First List.
Creating a list is as easy as filling out a fully interactive submission form. Here’s a look at it:
Installing the Bookmarklet.
Since once you list is created, you don’t want it to be empty. Listly offers a bookmarklet that can be easily installed and moved to your browser’s toolbar. This feature lets you add things to your list as and when you come across something while browsing the web. All you need to make sure of is adding the content to the right list.
The tool is currently used by an impressive cliental with maximum traction from India and the USA. Kellet confirms this with, “India is big for us, but then so is the USA. Our Hindi Songs lists is a big fave and that’s spawned by many more pop culture lists in the Indian community – the cool thing is, there’s an Indian community in most parts of the world. It’s awake 24/7.”
Adding to the List.
Once you have installed the Listly Bookmarklet in your browser’s toolbar, all you need to do is click on Add to Listly as and when you come across something that is relevant and worth listing in your list. Make sure you add content to the right list because you don’t want it to go unnoticed.
Here’s what our Social Media Tools list looks like:
Sharing!
Once your list is ready, share it on all your social profiles and invite more people to add to your list. It works the same way as word of mouth does, so don’t miss this step.
Confirming that this tool is not going to limit its features and only evolve with time to improve social media experience, Kellet says, “Twitter lists are a small part of our vision. Twitter Lists have sucked so bad on Twitter that usage has been for the minority. We make lists work for the majority and more importantly, we make them collaborative. If you are serious about Twitter, you need lists to let you focus and be effective.”
And as if making Twitter experience better wasn’t enough, the tool serves as a great content curation platform, as Kellet confirms, “Beyond Twitter Lists, you can use Listly to create original posts as you can gather from Eleven Reasons to Love Lists and 7 Tips for Crowdsourcing. You can use Listly to collect feedback from your customers/ community etc. You can also use Listly to curate and bookmark existing content. Listly does three things – create, collect and curate all in the social shareable format of a ranked list. We think one tool that has many applications is valuable and useful to everyone.”
Stay on top with Listly lists by offering interesting and diversified content: text, images and videos. This not just helps you reach out to all genres of your audience, it helps make your list more shareable. The list becomes a source of driving in regular traffic to your website. As Kellet aptly puts, “Lists are appealing and simple.”
Sick of running after Influencers? Use Listly and become one yourself.
With its intelligently written, subversively humorous and delightfully witty script, The Simpsons continue to poke fun at itself and almost everything in its wake; being the longest running television show unknown to none.
We know you missed no episode of the show that is now in its historic 26th season. But we would be really pleased to know if you haven’t missed out on their Facebook page – that’s what we expect from hard core Simpsons fans!
Well, as usual we were browsing through the most famous Facebook pages of all times and we stumbled upon a name that we just couldn’t scroll past. The Simpsons page has been in the talks for many years (with so many more to come). But we all know that pages aren’t like the series that you get glued in front of and clearly this page had something that others missed out on – a great content strategy.
We know you have heard a little too much about content marketing, but we can’t help it! We need to keep you posted with the latest in the circles – “at all times”. We can easily pass off as page stalkers, but we make sure you get the best out of it.
Here are a few things (and tips) you are going to come across on their page and mind you, you are going to stop and admire – who? The marketers running this page of course!
The Typical Simpsons–ness At The Start.
See that? That’s how we want our profiles to look and while we keep planning, the marketers for this page seem to have gotten it right.
With Homer Simpson hanging upside down (the usual clumsy him!), we just can’t help but admire how they managed to connect the two pictures. Unlike other Facebook pages of many brand names that have separate pictures in place, the change is most welcome.
Tip: We know how you want to showcase your brand name in the pictures, but dare to be different. Take to telling your story through the pictures. Wake that creative side of yours with some strong coffee and get to work. We know that connecting the pictures is a tough task, but c’mon! We are sure your brand could make do with a fancy fun cover.
The Funnier, The Better!
We always say “image, the better” so we decided to change this and get emotions in the limelight. If you have missed out the secret to content virality, you better catch up! The emotions play a vital role in the success of your page posts, which determine the success of your page on the whole. Posts that render the viewers amused are clearly the ones doing well. Everyone has time for a good joke!
Tip: Okay, we admit being funny can be difficult at times (and for most brands), but instead of sharing the usual content all the time, how about picking up a few ‘light’ topics trending in your circles on some days?
Always In The Loop, Aren’t We?
With the ever-changing trends (and technology), there is always one news or the other that you can play around with. In this case, make fun of maybe?
Tip: We know it is hard to keep track of the worldly news amidst all the hard work for a successful social media campaign, but maybe you could have someone keep track of the news related to your brand and news that you could express your views on.
Newsworthy.
An upcoming event? Contest? Something! Well, don’t forget to get your audience involved as well. Even if they can’t be present ‘physically’ for that event of yours, you’ll be surprised by the numbers present on your page.
Tip: Keep them posted at all times.
Ahaaaa..The Image-r, The Better!
Ok, we did say we are changing this line, but no! Images are and will remain the most shared post type on Facebook. Stock up on some images – different moods, different themes; probably get an image series going for your brand.
Deep down everyone likes snooping. Not to sound too creepy, all we mean is giving out a sneak peek into an upcoming episode or a product of your brand is certainly a good idea. The curiosity generated escalates the interaction viewers make with your page almost instantly.
Tip: Social media campaigns are all about promoting your brand’s products in the right place and at the right time. Investing in paid campaigns for some of these previews will let you reach out to a larger audience. Share videos. They are the next most shared type of post after images. So you can offer small clips of events, promotions or even your brand products. And if you don’t already know this, storytelling is your cheat sheet to viral videos.
Quoting It Right!
It’s no longer considered cliché to have a quote or two doing rounds once in a week. It only shows how aware you are of other things except for your brand.
Tip: If you do end up with such sessions, don’t forget to be prompt in answering because people tend to get bored really quick.
If you haven’t had enough of The Simpsons, here’s another thing this page taught us:
Be Consistent!
Pages that become popular amongst their targeted audience, tend to start taking it for granted and offer lesser content to their fans, with time. The only thing that this results in is the loss of audience.
Vin Diesel. A celebrity name that has become synonymous to the Fast and Furious series comes across as the most ‘liked’ celebrity page on Facebook. We aren’t surprised, are you? Those of you, who have been following the series closely, would be as much in love with the actor (and the cars) as we are.
Like every other fan out there, we went straight to his Facebook fan page to drool over him some more. And guess what? The actor’s fan page is far from being furious! We came back admiring the amount of engagement the posts on his page generated. Now that’s not just celebrity promotion, that’s some really awesome social media marketing going on out there. And we could certainly learn from them.
Every brand hires social media marketers in the hope of having content related to their products or services put across in such a manner that their audience can’t help but share. The need for content marketing is rising and it knows no bounds, putting marketers in a tight spot.
What to post? When to post? How to get maximum engagement? These are just a few of the questions that a marketer has to answer every day. And amidst all the hard work a marketer puts in, he starts to sound more like a robot doing his duties losing that personal touch post after post.
Usually when we come across brand pages, or for that matter even celebrity pages, all we see is a ‘third person’ tone used in all the posts addressed to their audience. Even though they are shared and liked by the loyal ones, it leaves a bitter taste with some of them. Believe it or not, there are many out there who are aware of the fact that celebrities don’t have the time to run their own page and still expect the posts to be more ‘personal’.
I know what you’re thinking. Why pick Vin Diesel? He’s a massive movie star – of course, he’ll have a ton of fans and it’ll be easy for him to get engagement. I\’m just starting out my own little start-up dammit, I need better advice! Why is Vin Diesel’s page that popular, and not Leonardo DiCaprio’s? Or Al Pacino’s? Or Scarlett Johansson’s? Precisely. Think of him doing better than all his peers (which he is) – which is why we’re taking a look at his page.
The one thing that makes Vin Diesel’s page a benchmark for all the other brand names out there is its human approach to marketing. Even though there are a few mistakes – spellings and grammar, the posts sound like him. And that’s how his page is THAT famous!
His posts are a mix of his own pictures, sneak peeks into next releases, videos and most importantly – insights to his personal life! His page shares pictures with family that automatically gives the audience the impression that the page is run by the man himself.
Considering that many brands out there are clueless how to sound ‘human’ because clearly, they aren’t! Here are a few things we learnt from Vin Diesel’s page:
The One To One Engagement.
Everyone out there wants to interact with a celebrity or a brand directly. But getting a chance to do that, let’s be honest here, is – one in a million. People want to be heard – good or bad remarks; the brand’s fan page should be ready to accept them. It builds the rapport of being a good sport and customer friendly brand. Who doesn’t like being given importance?
The Sneak Peek.
Giving your audience a sneak peek into an upcoming product or service of your brand, generates the one emotion that is going to work wonders for you – curiosity! Human tendency to find out answers to the unanswered or find out something before others is certainly going to up the engagement on such posts. Now isn’t that the whole idea behind running a social media campaign?
Whether you are running a brand page or a celebrity fan page, the one type of post that always works wonders are pictures! So stock up on some really up close and ‘family’ kind of pictures because that is what your audience wants. They don’t just want to relate to your products, but also to you. And making them feel like a part of the family is the trick to success.
Now we came across some really nice videos on this page. Instead of just posting images all the time, turn them into a slideshow or a video as most of us call it. According to the latest research, after images videos are the most shared type of posts. Don’t Forget To Look Good!
When you give your posts that personal touch, they become more relatable and people don’t feel like they are corresponding with a robot. Of course you mean business, but is it what you need to do all the time? No. Focus on increasing the user interaction with your page; the sales will automatically go up.
Different Strokes For Different Folks.
We have said this before and we’ll say it again, vary the topics that your content covers. No one likes to go through the same kind of post day after day. Do a little research around your brand and what is trending in your circles to check what you might have missed out on. And to make the going easier, learn How To Use Swayy. You won’t have to rack your brain so much to come up with fresh ideas.
It’s Not Just About You!
Being a marketer, you are well aware of the stories doing rounds on social media platforms. When you relate your brand name with the others in line, you build a rapport of being friendly and show how much you respect your competition.
After all, it isn’t just about promoting you, building relations by giving appropriate credit to others is certainly a good idea.
Respond To Fans!
Let your fans reach out to you. Message or posts, welcome what they have to offer. This way they will know that you are interested in interacting with them because many out there feel that all brands care about only one thing – sales.
Worried how you are going to get going with all the above? Here are a few things you could get down to executing before you consider the above:
Look Good! Engaging profile photos are certainly what your brand should be aiming at. Because, first impression just has to be the best. You can change profile pictures every now and then to keep your page looking livelier.
Cover Photo Story. Since you are clearly past the stage of telling your brand’s story now, come up with a fancy cover photo that gives out the story of your brand. We all know, everyone has time for a good story!
Update your ‘about section’. A brief description about your company along with the link to your site is a great way to drive traffic to your website as well as get people to browse through the rest of the content offered by your page.
Create A Content Calendar. Get to work and create your content strategy. Vary posts according to the themes you decide to post on assigned days. Tap that creative side of yours and start with a few series that people can’t help but follow!
Tag Others! You have seen how tagging goes on Facebook, then why not use it? If your content is about a certain topic or a brand name, don’t forget to tag them!
Star Them. Highlight those posts that you want your audience to see for sure. The starred posts get pinned to the top of your page and there is no way one would miss the first post of a page.
I can’t leave you with so much to take into consideration, so I’ll leave you with another tip that could be your cheat sheet to a sure shot successful ‘human’ brand page:
Assign Duties. Now we know how busy marketers are. They really don’t have the time to respond promptly to their brand’s fans. Keeping this in mind, assign someone with the task of being the brand’s ghost writer. Not only will this take care of the promptness, it will take care of sounding ‘human’ too! After all, staring at walls may sound ok, interacting doesn’t and honestly, no one does!
Got any more ideas to add? You’re most welcome to add to the already long list..
Every brand that you see out there on various social platforms, is working really hard on their content. Whether you like it or not, there are donkey’s hours going into creating that one tiny post that you don’t feel like even ‘liking’, let alone sharing.
Time and again we have stressed on the importance of content marketing today and how content itself can speak of the innovative and customer focused side of the brand across the world. But as marketers we all realize how there is just no way to know what will go ‘viral’ and what won’t. With the marketing world changing trends almost every other day, keeping up is a task in itself.
When social media marketers spend hours on researching the trending topics and even more time on creating content that is unique to their brand, they hope for only one thing – content virality. But how many times do we see our content going viral? Once in a blue moon maybe and then we rehash our content strategy only to please our users.
But if you take a look at the content that does go VIRAL, you’ll notice a lot of them paying heed to this infographic here:
As a marketer, ensuring your brand’s content incorporates these features is like your cheat sheet to success. And by success here I clearly mean, virality. Take some time out and take a look at the content you just spent hours on and see if it includes any of these features:
Are You A Problem Solver?
Viral content just has to relate to the real world issues because technically, there are no virtual world issues except the most common one – bad network!
If you wish to create content that makes your viewers think and initiate interaction, you just have to rise above the petty ‘how to treat your dog’ kind of content. Address issues that are in sync with the real world problems – the basic, human level that a vast amount of people out there will relate to.
Yours, Emotionally!
The one element that plays a vital role in content virality is ‘emotion.’ All those reading this are surely going to agree with this after doing their own little research. The posts that inspire feelings of curiosity, amazement, interest, astonishment, uncertainty, admiration and humor are often the ones going viral. And surprisingly, anger works just fine occasionally.
But how do you go about creating this emotional stimulation? Knock – knock! Wake up that creative side of yours, get involved in some brainstorming. Come up with a variety of creative ideas – those larger than life McDowell’s kinds! The raw emotions and the effort you put in are surely going to fetch you a lot of awwws’ (awe, I mean).
The Ha-Ha Posts!
The one emotion that almost everyone out there can relate to, on a regular basis is – humor. Personally, I don’t mind reading jokes every day; it eases the flow of my day.
Most social media campaigns go viral when they make their audience laugh. Take the risk; diversify the topics your content touches upon. The change in the way you address your audience, is a sure shot way of grabbing some attention!
Time It, Pal! But Make That Worth It.
We have all come across posts suggesting the times you should post on for maximum engagement. And let’s face it; you really overlooked this vital factor. Do a little research on the time and the type of content your targeted audience indulges in on social media.
Your content should reach your audience in a way that creates the biggest wave. The biggest of the biggest brands out there are now slowly shifting their focus on quality content, but time is a factor that is always ignored.
So, how do you go about creating content that is worth the viewer’s time? Make them visually appealing! Visual content is easy on the brain and if presented properly, pleasing to the eye. Stock up on some images, infographics and videos that are unique to your brand and give them a boost. It is a sure shot hit in terms of user engagement and share-ability.
Surprise, Surprise!
Everyone likes surprises, right? Well so does your audience. Even though it is a virtual platform that you are interacting with your audience on, a surprise element can really perk up the environment! And like we all know, positive emotions play a major role in making your content go viral.
Can’t relate to this? Take a look at Samsung’s Extreme Sheep Art, invoking that element of surprise by picturing a well-trained sheep outfitted with LED lights and moving around to create hilarious artwork.
Distribute Generously.
Everything needs a little nudge, when it’s popularity that we are aiming at. Partner with social influencers to have your content shared in a bigger circle.
Update all your social platforms regularly, so that you don’t miss out on any engagement on any platform. The more visible you are, the better it is for your content. Don’t just stick to Facebook, Twitter, Pinterest and YouTube for promoting your products/ services; venture out and try other platforms as well. Who knows what might just work and help your content go viral?
Now before you start planning your content strategy, take a look at the viral campaigns that your competitors carried out successfully. You can’t clone it, but hey! You can learn from it. Like we all know, it’s never too late to learn.
What’s your secret to virality? Let us know and we’ll keep it safe with us. Well, maybe not.
https://www.hootsuite.com/With the end of 2013, social media marketing being the chameleon it is has changed color again. And guess what is the latest shade it dons? Content Marketing. A regular marketing tool that was used by almost all brands, has not just come in the spotlight but also become the prime element in determining the success of a brand.
Well, at least for 2014, we know Content Marketing is a definitive for success.
But what is Content Marketing? Now I know most of you feel it is silly to be asking this, but trust me there are a lot out there who have no clue about what they are doing. So a quick walk through – Content Marketing is the art of communicating with your customers and the to be’s without seeming too desperate for sales. It is just another approach for promoting your products or services without ‘actually’ promoting them. You pitch the idea of why a user would need it and how your product or service is better than those offered by your competitors.
We have seen the biggest brands get content marketing wrong and the epitome of horrific content marketing strategy was seen on McDonald’s UK Facebook page. The only comment it attracted from people like me was, ‘Give me McContent PLEASE.’
Are you a click-baiting scumbag? Don’t be.
But amongst the disastrous marketing strategies, there were a few geeky brands that emerged as the uber cool ones. Don’t know who I am talking about? Check out Intel’s Page Review and you’ll know exactly why I am going gaga over their page. They reinforced the fact that CONTENT IS KING. (All caps – serious business here pal!)
Social media marketers are forever running from pillar to post (web page to web page) looking for ideas to create content that is unique to their brand. But after a while, they exhaust their super powers and end up sharing the most cliché content ever! Any guesses what that leads to? A downfall in your reach on social platforms like Facebook, where people constantly ‘like’ and ‘share’ content they feel allured to.
I understand that it’s hard to keep up with the trending topics and post types, but let’s face it – THERE IS NO ESCAPING CONTENT. There really isn’t, we tried.
Content Curation is Killing Your Brand Online
I am not mocking you. Well, actually I am so that I can introduce this really awesome solution to all your troubles. Ladies and gentlemen, may I proudly present to you my latest discovery (since I can’t even imagine creating something so awesome) – Swayy!
Though there are many apps like Hootsuite, Feedly and Buffer that help ease the burden of keeping up your social media appearances, they don’t offer what Swayy does.
So what is Swayy? Beta21 exclusively caught up with Lior Degani, co-founder of Swayy. We asked him what caused the initial spark for Swayy. In Lior’s own words, Swayy was actually born out of our own need, where we had a previous startup and our community manager spent a lot of time looking for interesting content to share on social media. We discovered this problem and decided to solve it.We developed a unique technology which analyzes your social community and matches it with the most relevant content from around the web. As people consume more and more content through social channels, we believe it’s just the beginning of the relationship between content and social.
So there you have it. Problem, and then solution. Only in this case – a pretty awesome one. Swayy, the latest beta stage startup, aims at streamlining the process of content research and curation into one simple workflow. The app offers a stream of eye catching shareable content based on your choice of subjects, along with the option to schedule and analyze their popularity.
“The master of all trades” – I might just give them that title happily!
How do you become a good Swayyer my fellow marketer?
Getting Started!
Getting Started On Swayy!
Since this app is integrated with the two most popular social platforms – Facebook and Twitter, signing up isn’t a hassle. Choose the profile you wish to integrate with this app, and voila! You are set.
(I tried both BTW. Don’t ask why!)
Working The Content Magic.
Swayy Dashboard.
Based on what you have been sharing, which pages you have been visiting, and which subjects you browse on the most, Swayy offers a wonderfully organized dashboard of your own with a decent list of stories to choose from. This takes a few moments to load, but considering the amount of posts we share on a daily basis, you can cut it some slack here. The stories are displayed as cards in a Masonry style layout making visual navigation easy.
The stories that are showcased on your dashboard are either one of these two labels – ‘Currently Trending in your Circles’ or ‘Based on your Community.’ The former categorizes the content that doesn’t accurately fit with your preferred subjects, but are popular among the wider; and the latter categorizes all subject content that your brand is known to associate with.
Most news gathering platforms are very inaccurate when it comes to gathering content based on a brand and its audience’s choice. But Swayy is building reputation for being exactly the opposite – accurate – to the ‘e’.
If you feel a story suggested by Swayy is irrelevant and decide to dismiss it, the app automatically replaces it with a fresh story. So basically, you are always spoilt for choice!
It not just gives you enough stories to share, but enough suggestions to weave your very own unique content around – images, infographics, text content – just about anything you run out of ideas on. Lets get to creating that long due content calendar of your brand.
Of Course, You Can Add More Topics!
Add Topics That You Want Your Content Strategy To Touch Upon.
It’s not like you are stuck with only those subjects that you have been showing interest in. Swayy lets you add topics to the list according to your needs. And of course, gives you an even bigger list of stories to choose from!
From what I am guessing, social media marketers have a lot to work on and a plethora of topics to cover. Isn’t this feature exactly what you were looking for?
The Sharing Game Begins.
In the bottom right corner of each story showcased on your dashboard, you will see ‘share’ and ‘share later’ functions – which gives you the choice of sharing content with your audience instantly or dilly dallying it to a time that best suits your marketing strategy. This lets you create your own content backup and not worry about what to post a day later!
The separation of the social networks that you could share this content on, while composing a message lets you avoid annoying your brand’s fans with excessive @-mentions and hashtags. (Our Savior!)
Stats Galore!
I think this is the most impressive feature of Swayy. Considering that there is always the need to install plugins or use one tool or the other to get accurate statistics of each of our posts – on each social platform, Swayy makes the going easier with a ‘View Analytics’ tab.
As a social media marketer, the combined Favorites, ReTweets and Replies graph lets you know how much engagement your brand is able to curate on Twitter. For those brands that rely heavily on Facebook, Facebook Actions vs Reaction Frequency graph gives you an overall look at the interaction customers make with your page. This not just lets you know what kind of content your audience related to, but also lets you decide on the topics you have missed out on and could touch upon in the future.
I am amazed by the features it offers and if you are in any way similar to me, you’ll be too! So, how do you decide to use this app?
Well, I could suggest some ways:
Decide on the frequency of posts you want to offer on your brand’s social platform.
Take a good look at the type of content your audience relates to and come up with a list of topics that you feel your content strategy should cover.
It isn’t always about what circles around your brand, schedule a few posts that are trending in your circles that aren’t even closely related to the subjects you choose. (Don’t fret! Swayy helps you with that.)
Share some interesting stories RELEVANT to your brand, ‘instantly’.
Schedule some stories for a later time so that you don’t lose out on the customer attention.
Add the hashtags and @-mentions RELEVANT to your brand while composing the message for the shared post.
