• PRODUCTS
    • Listen: Social and Digital Intelligence
    • Respond: Social Media Response
    • Analyze: Owned Page Analytics
    • Publish: Social Media Publishing
    • Social Studio Alternative
    • Command Center
    • Sentiment API
  • PRICING
  • RESOURCES
    • Reports & Whitepapers
    • Premium Reports
    • Webinars
    • Radarr Blog
    • Radarr Academy
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
  • SUPPORT
    • System Status
    • Contact Us
  • FREE 7-DAY TRIAL
  • BOOK A DEMO

Which Social Media Platforms Should Your Brand Be On?

  July 11, 2014
  namita.bajaj
  Case Studies | Facebook | Google+ | Twitter

The all encompassing social media has got everyone running at a marathon\’s pace to create a presence on the world wide web. With the online marketing cosmos having players such as Facebook, Twitter, Instagram, Pinterest, Vine, LinkedIn to name a few, the dilemma of making the right choice for marketing your product/blog/service is no less complicated than a three year old solving a Rubik\’s Cube.

Why Should You Be Present On Social Media?

  • Create a presence on social media to monitor what’s being said about you
  • Incredible tool for deepening connection with customers
  • Yield larger interest among customers through detailed marketing
  • Faster mode of communication
  • Minimal investment for small and medium scale businesses

With all the social media channels at our disposal, it is not a choice, but now a necessity to make one\’s presence in not one, but all the spheres of the online marketing. The social media channels not only enable way less cash outflow than traditional marketing techniques, but also channelizes our product and services through the right mediums enabling a larger market presence. The choice of the right channel or a multitude of channels however is the smart thing to do, helping you make sure that you are heard. So here\’s a basic checklist for business to determine which social media platforms they should be present and spending their resources on:

Choosing The Right Platform

This chart shows which industries are present on social media platforms.

A brand should focus their time and resources on practical social media platforms that work for them. Research has to be done to figure where their target audience is on social media and which platforms are most effective at creating brand awareness and engagement. If your target audience is minimal or non-existent on a particular platform, don’t waste your time on it. Read, research, plan, organize, schedule and make your way mark on social media.

Solve the Social Equation! They took the right measures and earned the cookie! Courtesy of Wed Me Good

In the small scale sphere, Wed Me Good,  an online portal that helps you to find wedding inspirations, ideas and the professionals who create dream weddings took to Facebook in the month of February, 2014. In it, you can view gorgeous real weddings and see the vendors they hired, or browse wedding inspirations by color, theme and category. With great content, visuals and links, WedMeGood got itself more than 3,000 likes in a span of two months. This poses as a great example of what benefits you receive while choosing the right platform.

Using More Than 1 Platform

When Instagram was on Twitter!

With a list of social media channels available, it does not come as a surprise when we find other social media brands having accounts on rival social media channels. In August last year, Instagram went offline for over an hour. They eventually took to Twitter to share their technical issue. This was due to the all-encompassing presence of these channels making it inevitable for these channels to have accounts with their rivals.

Essentially, choosing the right social media platform is an individualistic choice that varies from business to business. What works for your competitor may not work for your brand. Thorough research and analysis should be done so that your efforts and resources are not wasted on creating a presence on a social platform that doesn’t end up working for your brand.

Complete guide to Instagram social listening, Tik Tok social listening and Twitter social listening.

Book your Radarr demo today!

Recent Posts

View All Posts

Trusted by 1000+ brands

  • Book A Demo with Radarr

Book A Demo

Name

Company Name

Work Email

Job Title

Phone Number

Thank you for contacting us!
We will be in touch with you shortly.
storytelling marketing examples
16 Unforgettable Storytelling Marketing Examples
| Uncategorized

Learn from the best storytelling marketing campaigns. Every marketer, at some point, realizes the importance of a good story.

social media post ideas - radarr
100+ Social Media Post Ideas and Examples for 2023
| Social Media Marketing

100+ Social Media Post Ideas and Examples for 2023  “Content is fire and social media is gasoline,” said Jay

improve social media response time
Best Practices and Hacks to Follow to Improve Social Media Response Time
| Social Media Marketing

List of underrated tips to improve social media response time. Social media channels continue to become platforms for sharing

social media publishing frequency
How to Find the Right Social Media Publishing Frequency
| Social Media Marketing

Learn how to find the social media publishing frequency best suited for your brand. The power of social media

should you use a social media scheduler
Should You Be Publishing via a Social Media Scheduler? Here’s Everything You Need to Know
| Social Media Marketing

See why we think you should use a social media scheduler to manage accounts better. In today’s digital age,

gopro social media strategy for marketing
GoPro Social Media Strategy Breakdown and What You Can Learn From Them
| Social Media Marketing

Learn from GoPro social media strategy for better marketing. Social media has become an essential tool for businesses looking

guide to metaverse marketing by radarr
Metaverse Marketing – Everything You Need to Know!
| Social Media Marketing

Learn all about metaverse marketing and why you should get started now. The world of marketing is changing. Virtual

best year in review campaigns
Best Year in Review Campaigns: What Your Brand Can Learn and How to Create Yours
| Social Media Marketing

Learn from the best Year in Review campaigns. Do you know what’s better than having a great year? Having

Demo Post Testing
| Uncategorized

social insights from world cup 2022 finals
Social Media Insights from FIFA World Cup 2022: WHAT A FINAL!
| Market Analysis, Social Listening

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use