Learn about the TikTok metrics your business should measure.
TikTok hosts over 1 billion monthly active users and TikTok had the highest engagement among social media apps, with users worldwide spending approximately 95 minutes per day on the app.
Starting from 2023, the United States leads with the largest TikTok audience, with around 113 million users actively engaging with the trendy social video platform.
More and more brands and businesses are recognizing the immense marketing potential of TikTok. A recent survey revealed that 43 percent of industry professionals intend to ramp up their usage of TikTok for promotional campaigns in the next 12 months.
Netflix, NBA, Vessi, Elf Cosmetics, HP, Gymshark, Calvin Klein, Crocs, and others are among the top brands leveraging TikTok for their marketing strategies.
With so many trends to keep up with on TikTok, it’s important to note that TikTok metrics are vital to improve your following and engagement rates.
This blog underlines some most important TikTok metrics that every brand must track, measure, and optimize to enhance their performance on the platform.
List of TikTok metrics you should be measuring
Here is the comprehensive list of the most important TikTok analytics that you should be measuring to gain TikTok insights and improve your performance on the platform. By understanding and optimizing these metrics, you can enhance your engagement, increase your following, and achieve your marketing goals on TikTok.
TikTok metrics for engagement
1. Engagement Rate by View
Engagement Rate by View on TikTok is a metric that measures the level of engagement that your video content receives from viewers.
It is calculated by dividing the total number of engagements (such as likes, comments, shares, and follows) by the total number of video views, then multiplying that by 100 to get a percentage.
This metric provides insight into how your audience is interacting with your content and how it’s resonating with them.
2. Engagement Rate by Follower
Engagement Rate by Follower on TikTok is a metric that measures the level of engagement your content receives concerning the number of followers you have. It is calculated by dividing the total number of engagements (likes, comments, shares, and follows) by the total number of followers, then multiplying that by 100 to get a percentage.
This metric provides insights into how well you are engaging with your followers and how loyal and interested they are in your content.
It’s important to note that having a large number of followers does not necessarily mean you have high engagement rates. Some accounts with smaller followings can have higher engagement rates if they have a more loyal and engaged audience.
3. Total Engagement
Total Engagement on TikTok is a metric that measures the total number of interactions that your content receives, including likes, comments, shares, and follows.
This metric provides an overall view of how well your content is resonating with your audience and how engaged they are with your brand or profile.
Total Engagement is a useful metric for tracking the performance of your content over time, as well as for comparing the engagement levels of different pieces of content. By tracking Total Engagement, you can identify which types of content are performing best and adjust your content strategy accordingly.
4. Hashtags per Video
Hashtags are a powerful tool on TikTok, as they help increase visibility and reach by making your content discoverable to users who are searching for specific topics or interests.
By tracking Hashtags per Video, you can identify which videos perform best with certain hashtags and adjust your hashtag strategy accordingly.
Using relevant hashtags in your videos can help you reach a wider audience and increase engagement, as it allows users who are interested in similar topics to find your content. However, using too many hashtags can be counterproductive, as it can come across as spammy and may turn off some users.
5. Monthly Follower Growth Rate
Monthly Follower Growth Rate on TikTok is a metric that measures the rate at which your TikTok followers are growing every month.
This metric is important because it provides insights into how well your content and engagement efforts are resonating with your audience and how quickly your TikTok presence is growing.
It’s important to track Monthly Follower TikTok Growth Rate over time to identify trends and make adjustments to your strategy accordingly. A steady increase in Monthly Follower Growth Rate is a good sign that your TikTok presence is growing and that your content is resonating with your audience.
6. Videos with Mentions
Videos with Mentions on TikTok is a metric that measures the number of times other users have mentioned your TikTok account in their videos. When someone mentions you in a TikTok video, your username is included in the caption or as a tag on the video itself, which can help increase visibility and reach for your account.
To track Videos with Mentions, you can search for your username or handle on TikTok and view the videos that have mentioned your account. You can also set up alerts or notifications for when other users mention your account in their videos.
7. Videos per Week
Videos per Week on TikTok is a metric that measures the number of videos you upload to your TikTok account every week. By tracking Videos per Week, you can ensure that you are consistently producing new content and staying active on the platform.
It’s also important to pay attention to the performance of your videos and adjust your content strategy as needed to optimize engagement and reach on the platform.
8. Views per Follower
views per Follower on TikTok is a metric that measures the average number of views your videos receive to the number of followers you have on your TikTok account.
A high Views per Follower metric indicates that your videos are engaging a significant percentage of your followers, which can help you to grow your following and increase your overall reach on the platform. A low Views per Follower metric may indicate that you need to adjust your content strategy to better resonate with your audience.
9. Best time to post on Tik-Tok
The best time to post on TikTok varies by country.
Research indicates that the optimal times to post on TikTok are between 6 am to 10 am and 7 pm to 11 pm, while Tuesday, Thursday, and Friday are the most effective days for posting on the platform.
TikTok Metrics for Personal Page
If you’re using TikTok for business with a personal account, you still have access to analytics and insights you can use to understand your audience:
- Video views: This metric measures the number of times a video has been viewed on TikTok. It is an important metric for measuring the reach and engagement of your videos on the platform.
- Profile views: This metric measures the number of times your TikTok profile has been viewed by users. It can help you understand how many users are interested in learning more about your content and brand.
- Likes: This metric measures the number of likes your videos have received on TikTok. It is an important engagement metric that indicates how well your content is resonating with your audience.
- Comments: This metric measures the number of comments left on your TikTok videos. It can help you understand how your audience is interacting with your content and provide valuable feedback for improving your videos.
- Shares: This metric measures the number of times your TikTok videos have been shared by users on the platform. It is an important metric for measuring the virality and reach of your videos.
- Followers: This metric measures the number of users who have followed your TikTok account. It is an essential metric for measuring the growth and reach of your account on the platform.
- Content: This refers to the type of content you are creating on TikTok, which can include anything from lip-syncing and dancing to educational and informative videos. It is important to create content that resonates with your target audience and aligns with your brand’s messaging and values.
TikTok Metrics for Followers
- Total followers: This metric shows the total number of users who have chosen to follow your TikTok account, including any changes that have occurred during the selected period.
- Gender: This metric provides insights into the distribution of your followers by gender, allowing you to understand if your content resonates more with one gender over the other.
- Top territories: This metric shows where your followers are located, ranked by country. It can help you understand which regions you are most popular in and whether you should consider creating region-specific content.
- Follower activity: This metric provides insights into when your followers are most active on TikTok, allowing you to optimize your content posting schedule to maximize engagement. It can help you determine the best time of day to post your videos, based on your followers’ activity patterns.
TikTok Metrics for TikTok Live
- Number of LIVEs: This metric refers to the total number of live broadcasts you have conducted on TikTok Live.
- Total LIVE views: This metric measures the total number of views your live broadcasts have received.
- Total LIVE time: This metric measures the total amount of time you have spent broadcasting live on TikTok.
- New viewer count: This metric measures the number of unique viewers who have watched your live broadcasts. This can help you understand how many new users are discovering your content through live videos.
- New followers: This metric measures the number of new followers you have gained as a result of your live broadcasts.
- Unique viewers: This metric measures the number of unique users who have watched your live broadcasts. It can help you understand how many different users are engaging with your content through live videos.
- Diamonds: This is a virtual currency on TikTok that users can purchase and use to send virtual gifts to creators during live broadcasts. The number of diamonds you receive can be a metric for measuring the engagement and popularity of your live videos.
Marketing tips on how to improve your TikTok metrics
As brands and businesses strive to establish a strong presence on TikTok, it’s essential to have a well-defined TikTok growth strategy that helps you track and measure your performance.
Here is a list of tips on how to improve your TikTok metrics to drive engagement, increase followers, and ultimately grow your TikTok presence:
- Identify your target audience and create content that appeals to them
- Post regularly and consistently to keep your followers engaged
- Use trending hashtags and create your own branded hashtag to increase discoverability
- Collaborate with other creators or brands to increase your reach
- Use high-quality visuals and sound to make your content stand out
- Engage with your followers by responding to comments and messages
- Experiment with different types of content, such as tutorials, challenges, or behind-the-scenes footage
- Use captions and subtitles to make your content accessible to a wider audience.
- Monitor your metrics regularly and adjust your strategy accordingly
- Promote your TikTok account on other social media platforms to drive more traffic and engagement
- Use TikTok listening to identify and predict trends and gather audience insights
- Leverage sentiment analysis to capture the emotion behind engagement
Tracking and analyzing TikTok metrics is essential for any brand or business that wants to succeed on the platform.
By understanding the significance of each metric and implementing strategies to improve them, you can increase engagement and followers, and ultimately, reach a larger audience.
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By using Radarr, a TikTok metrics tracker, one can obtain in-depth data and actionable insights to optimize their ongoing efforts, resulting in better targeting and messaging that leads to successful outcomes.