Social media management is a tricky job – you have to be creative, stay on top of trends, create content consistently, and ensure the brand is always represented in the best way. And doing all of it for multiple social media accounts is the same problem multiplied.
To do this well, it is not feasible or economical for many businesses to hire different marketers for each platform. So you need to empower your social media marketer with the best tips, resources, and tools so they can easily manage multiple social media accounts. Read on to learn how you do it.
How to manage multiple social media accounts?
Each social media platform and account has its purpose. You cannot copy and paste content from one account to the other. Therefore curating and creating content for each account and platform is necessary, but it can quickly become overwhelming. So take a breath because these tips will make the process smoother.
1. Use a single platform to view all your social accounts
Switching between Twitter, Instagram, to LinkedIn and other platforms becomes a tedious process. This is why if you want to manage multiple social profiles, then using a social media management tool like Radarr that provides a dashboard to access it all in one place is essential.
Having all the platforms in one place will save you a lot of time and effort. You can use a social media management tool to help bring everything to one dashboard – not having to switch between platforms can reduce human errors; think about the number of times you posted the wrong hashtags!
2. Don’t create content on the go
If you are using your Twitter or Instagram for personal use, you can post whenever you feel like it or whenever you have a witty remark to share. But when handling social media accounts for businesses, you have to be consistent and post based on a predetermined schedule.
To save yourself last-minute mistakes and panic over what to post, pick a time or day that works for you and dedicate it to creating content. You can always make other posts if you want to hop on a trend and have some news to share – but otherwise, create content in advance.
Use a social media scheduling tool like Radarr to schedule them in advance. This way, you won’t worry about what to post each day; you can be assured that all the accounts are taken care of on their own.
Recommended read: How to create engaging social media content
3. Post at the right time
Posting at different times of the day can yield different results, which means your post’s visibility and reach depends on it. This is because your target audience is active during certain times, and when you post something and the content doesn’t have a lot of engagement, it means you are just sending it into the void.
To avoid these situations, learn when your account sees peak interaction on each platform. This will be based on the demographics of your target audience. Understand the user behavior patterns and preferences and what kind of posts they react to. This data will help elevate your posts, and garner more engagement in the form of likes, comments, and shares.
You can automate this process with a combination of research using the social media insights on Radarr for your social accounts and automate the posts at the time discovered by this tool.
Recommended read: Complete guide to finding the best time to post on social media
4. Repost content relevant to your brand
Creating unique content for your social media accounts is essential – but sometimes you can make the process easier by engaging with others and reposting their content.
However, ‘others’ here refers to brands and people relevant to your brand. Make a list of industry experts and businesses in your field and follow them closely. Whenever they post content that is useful for your audience – repost it!
Keep an eye on content created by your customers and users and share them for user-generated content.
However, keeping track of all of it can become tiring, but using social listening tools can make it easier. Keep an eye out for industry keywords and brand mentions across the internet, and you will be notified when something relevant comes up. Then share them!
5. Engage with your audience
Social media isn’t a one-way conversation platform. To build your brand’s presence, you have to engage with your audience to create a sense of community with them. When you actively engage with comments, messages, and mentions, you demonstrate your appreciation for your followers, which fosters a positive perception of your brand and encourages loyalty.
Additionally, it helps you to offer customer support on social media. This way, your customers will know they can trust you to solve concerns.
Engaging with your social media followers also humanizes your brand. It showcases the people behind the brand and creates a personalized experience for your audience.
6. Make social media management more collaborative
Social media management can be a taxing experience if you do it alone. While that’s the case sometimes, you want to have a tool that helps you collaborate with the others in the team more easily.
The best social media management tool will provide you with multiple features to do this well. You will be able to view all the accounts and users of the accounts in one view. You can also set roles and permissions for different users based on their level of access. You can also use the tool to get approval for your posts from others on the team, and they can edit, approve or even provide feedback.
Having a collaborative tool will help you share the content calendar so that the team is informed of the posts, and it causes no conflicts. This also means whenever you get messages on your social media accounts, they are always answered. Someone in the team can respond right away, even when you aren’t available.
This is extremely helpful in ad-hoc situations. If a team member isn’t available suddenly, someone else can take charge and understand what to do by looking at the calendar.
7. Use analytics across platforms
To reach your business goals, it is crucial to analyze the performance of your social media marketing efforts across multiple accounts. Through analytics and reports provided by Radarr, you can track essential metrics such as engagement, reach, impressions, click-through rates, conversions, and more. This allows you to identify which accounts are performing well and areas that need improvement.
By comparing the performance of each account against one another, you can evaluate the relative success and effectiveness of different accounts, identify trends and patterns, and determine the best practices and strategies with the highest results.
Additionally, analytics provide valuable insights about your audience. With this data, you can customize your content, messaging, and targeting strategies to engage and connect with them effectively. By measuring the return on investment (ROI) of your social media marketing efforts on multiple accounts, you can assess the financial impact of your campaigns and demonstrate their value to key stakeholders.
Post from any account and from anywhere using Radarr
It can be challenging to manage multiple social media accounts, but not if you have the best social media management tool like Radarr. This one platform helps you schedule all your posts in one bird’s eye view and manage them amongst your team seamlessly.
If you want to know we make this happen, book a demo with Radarr today and let us help you with social media marketing.