Struggling to come up with new social media content ideas? This is for you.
More than 100 million posts are published on Instagram every day. Considering this average, over 3 billion posts are published on the platform every month. Where does your brand stand in this list? Are you posting enough content to stay in front of your audience?
There are no shortcuts to thriving on social media. Every platform requires you to post content consistently for the algorithm to notice you. And more than the algorithm, it’s for your audience to connect with you.
You must have experienced that the flow of ideas slows down as we continue posting. It becomes harder and harder to come up with fresh social media ideas.
Worry not. We’ve got you covered. In this blog, we’ll share some amazing ways to consistently find fresh ideas. We’ll also share some social media post ideas to give you a head start.
Let’s dive right in!
9 Ways to Find Social Media Content Ideas
Your social media audience is always hungry for fresh content. And if you can’t deliver it successfully, they might lose interest in your brand. Here are some tried and tested ways to come up with new social media ideas:
1. Social Listening
Social listening is the process of identifying what people on the internet are saying about your brand. It can help you pick out the pain points for which you can provide a solution via your posts.
And not just the problems, you can also identify what’s trending in the industry. You can use these trends as a foundation for your future posts, tapping into what interests your target audience at that moment.
You can use social listening tools like Radarr to collect unstructured data from the internet and extract valuable and actionable insights from it.
2. Forums and Communities
The more helpful your post is for the audience, the more they are going to interact with it. You can join various forums and communities relevant to your industry to find out the questions that haven’t got the right answers yet.
When you answer the questions in your communities through your social media content, the members will be glad to promote it. With the help of forums and communities, you don’t just get ideas but also improve your brand awareness.
3. Survey Your Existing Customers
Your audience’s curiosity is insatiable. The closer you can go is to ask them what it is that they want you to share. Ask them if they would like to receive industry/product updates, content that helps them, tips, reviews, or anything.
Fill your social media content calendar according to the results of this survey. On the days when you have no idea what to post, you can give your audience what they asked for.
Note: Even if they are relevant to your industry, you must pick the right ones. The ideal question should be the one that your products can solve.
4. Competitor Analysis
One of the easiest ways to find content ideas that click with your audience is by looking at what’s working for your competitors.
You can analyze their (direct and indirect competitors) social media strategies and make a list of the content that had the maximum engagement. You can use any competitor analysis tool to streamline the process.
You can take inspiration from their successful content, and more often than not, it’ll deliver the right results for you too. Learn more about competitor analysis here.
5. Use Google Trends
Google is undoubtedly the most lethal weapon in every marketer’s arsenal. And one of Google’s tools that’s often overlooked is Google Trends. It’s a goldmine for valuable marketing and content ideas.
It helps you come up with fresh content ideas that are relevant to your users and are also trending at the same time. All you have to do is search for what’s trending in your industry.
Suppose you’re a brand that sells coffee machines. You can search for Coffee Machine and further investigate what else people are searching for along with this keyword. Let’s say Dalgona coffee appeared on the top. You can then schedule a video content or even a carousel showing how your customers can make Dalgona Coffee using your coffee machine.
Moreover, this tool can also show you what time of the day is best to schedule and publish the content.
6. Google Image Tags
Here’s how you find content ideas using Google image tags. You have to open Google Images and search for a broad topic idea you have.
On the results page, look closely at the tags suggested by Google.
These are the tags that Google associates very closely with your topic. You can combine your keywords with the suggested tags to get a specific idea for your social media posts.
For example, if your broad topic idea is “website development,” you can use it with tags like “WordPress” or “eCommerce.” Then you can post content like — WordPress Website Development Tips or eCommerce Website Design Ideas.
7. Skim Through Podcast Titles
Skimming through podcasts is definitely one of the most underrated ways to find social media post ideas. But it’s an effective way to find it.
Go to a podcast relevant to your niche. And skim through the titles and descriptions of the post until you find something that can be used to create a post.
Let’s say you’re a web development agency. If you’re skimming through the niche, you might find something like — 15 Ways to Monetize a Website, Tips for Website SEO, etc. You can use any of these titles as the title for your post and then provide a valuable list to your audience.
You can actually go on to listen to the podcast to provide better knowledge to your audience.
8. Search Conference Agenda Pages
Conference agenda pages are like caves where you can find hidden treasures. If you want to post unique content that has probably never appeared on social media, conference pages are where you need to search.
These pages give you a good list of in-demand topics that people will pay to know about. Find out the conferences relevant to your industry and pick out the topics that are going to be discussed there.
You can not only create social media posts (images, videos, infographics, etc.) but can also use them to create an insightful blog.
Pro Tip: Analyze the campaign agenda page in your keyword planner to find out the most popular topics available. By doing this, you can ensure that more and more people interact with your post.
9. Relaunch the Content
If you find yourself poorly stuck with significantly less time to come up with a post idea, then coming up with a new one is not the most efficient way for you. And there’s no shame in it. It happens to even the best ones out there.
In this case, you can reuse the content you’ve published before. For example, if you posted a blog months ago, you can use its subheadings and add short descriptions to create a post that helps your audience.
However, if there’s a scope, you should update the content to make it more relevant to the audience.
10 Social Media Post Ideas to Give You a Headstart
For a social media creator and marketer, there’s nothing worse than a creative block. Not being able to come up with fresh ideas when the deadline is near is haunting. It’s probably why you’re reading this blog.
Fortunately, we have developed ten social media post ideas to help you jump over the creative block.
1. Share Your Story
As your follower count increases, you get a good number of audience members who don’t know your story — what you stand for, what your values are, your aim, etc. Once in a while, you can share a post to remind your audience of the same.
2. Show Behind the Scenes
Be it an edited video or a live stream, customers love seeing behind the scenes of their favorite brand. And it’s a very engaging thing to do on a day when there’s no content idea in your mind.
You can show various business processes and even go live when someone from the company is attending a conference or an event.
3. Share User-Generated Content
User-generated content (UGC) is a fantastic way to keep interacting with your audience via community-made posts. It’s also a sure-shot option to ensure that new customers come to your profile and follow, and the existing ones convert into customers.
Another good thing about UGC is that people find it more reliable. And hence, 90% of the audience believes that sharing the content from your actual customers influences their buying decisions.
Moreover, you can’t just share any UGC on your profile. It would be best to create a branded hashtag for your company and campaigns. And share only the best content from your audience who’ve used your hashtag.
4. Blog Posts
Do you have a business blog? The best way to land more eyes on your recently published post is to share it with people who follow you.
Your audience will be inclined to read it because they know it’s relevant as it came from you. Moreover, you should always make the blog valuable for your audience so that their faith in you pays off.
5. Employee Spotlights
Once a month, give your employees a chance to shine on the company’s social media account. Every month, you can choose the star performer based on the performance and ask them to share valuable learning or messages for the audience.
These posts will encourage your employees to do better to get featured. Even the customers love seeing the faces that work in the background to deliver a high-quality experience. It’ll help them relate to the brand on a more personal level.
6. Product Shots
If you’re a brand that sells physical products, sharing the product shots can never go wrong for you. But ensure that the shots you share are different and not something that can easily be found on online stores and Google.
A plain and simple product photo might not do the job. The image you share must blend in with your brand aesthetics and should also stand out when the viewers are scrolling through your feed.
It doesn’t necessarily have to be a still image. You can create stop-motion animations, cinematic videos, cool backdrops, etc.
7. Holiday Posts
No matter which part of the world your business is established in, holidays matter everywhere. Show that you’re a fun-loving brand by sharing a holiday-spirited post on your social media account.
There are over a trillion quirky holidays, and when a list is this big, you can easily find some relevant to your business.
8. Share Client Testimonials
Sharing testimonials on your social media account builds a sense of trust in your products/services. These posts make your brand more reliable for the customers and increase the conversion rate.
When customers see you sharing testimonials of others and giving them a shoutout, even they are encouraged to leave a review. In their hope of getting the highlight, you get more reviews for your business.
9. Share How-to’s and Tutorials
As the product owner, you have unparalleled expertise in how your product can be used. And you want your audience to reach the same level as you to use the product to its full potential.
You can post weekly how-to’s or tutorials to give your audience some new information about your product. Or, if it’s a SaaS product, you can upload videos regarding updates in the software.
10. Make Your Audience Laugh
Who doesn’t like a good laugh? When your content makes people laugh, they share it. And 48% of the social media marketers use shares as a metric to measure a campaign’s success.
You should never be afraid to show off your sense of humor. And especially when it’s bringing good revenue for your company.
Never Run Out of Social Media Ideas Again
Are you tired of posting the same old content on your social media account? Well, you should start with social listening to identify what your target audience is talking about.
We hope you can implement the above-mentioned tactics to fill your content calendar.