LinkedIn is often seen as a professional platform to solely increase connections to build your own personal network. Contrary to that, it’s as much of a community-building platform as Google+ or Facebook, and that’s why we’ve got 10 LinkedIn tips laid out for you. For professionals that have invested more into this platform, you would find them actively engaging in activity on the news feeds as well as in Interest groups. When it boils down to community management on LinkedIn, these are a few key areas to be taken note of:
Increase Your Connections For The Right Reasons
LinkedIn is not only a place for employees to find employers or vice versa. By connecting with the right people and influencers using your personal or brand’s profile , you will be able to create your own strong online community around an audience that matters. Take this opportunity to connect with heavy influencers in your industry and build strong relationships with them. At the same time, LinkedIn provides a great way for you to connect with potential guest bloggers for you brand’s blog. Building an online database of connections for multiple purposes was the main goal of LinkedIn anyway right?
We would also suggest to occasionally make use of LinkedIn’s premium account on a monthly basis to connect with exclusive influencers. It’s a pricey option, but it has it’s benefits.
Participate In Interest Groups
When it comes to Interest Groups, a community manager can do two things with this. The first being to find communities where you target audience is most active in and and to engage in discussion with them. By being more active in groups through constructive feedback and sharing of opinions, the more you\’ll be seen as an influencer in your industry. Interest groups are also a great way for you to increase the reach of your content. Of course, please refrain from posting your own content ever so often without any form of engagement with the other content. It would also be useless to join a community with a huge number of followers that only seem to be posting their own content without engaging with others. So pick the groups that you want to join wisely!
Optimizing SEO For Your Brand
To ensure that your LinkedIn page is SEO-friendly, all your social media links should be filled up. Now that LinkedIn has begun offering their users the ability to write and share their own content on the platform, ensure that none of the content on your blog should be blatantly repeated onto the platform without any reworking. Not doing this will affect the SEO for the original content on your blog.
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