• PRODUCTS
    • Radarr
    • Command Center
    • Sentiment API
  • PLANS
  • RESOURCES
    • Reports & Whitepapers
    • Webinars
    • Radarr Blog
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
  • SUPPORT
    • System Status
    • Contact Us
  • ACADEMY
    • Radarr Academy
  • TOOLS & API
    • Sentiment API
  • BOOK A DEMO
  • LOGIN/SIGNUP

The Rise of High Quality Content Marketing

  June 30, 2014
  michael.bird
  Campaigns | Case Studies
Content Marketing

Several years ago, companies thought content marketing was a niche strategy that only applied to certain businesses. Really, why would a computer brand blog or why should a restaurant post photos on Instagram? While content marketing might be great for magazines, interior designers, and other businesses that create, most businesses just don\’t have the time and energy for content marketing.

But now, they\’re making time. The benefits of content marketing have taken off in the past year and business owners are paying attention. They’re recognizing how effective content marketing is at attracting new customers and qualified leads, and now they’re creating their own content marketing campaigns.

For 2014, the only way to the top of the search results is through high-quality content marketing. Don’t believe us? See for yourself.

The Facts

The biggest upswing in content marketing made headlines at the start of 2013. Ninety-two percent of marketers were creating and promoting content marketing. That means 92 percent of businesses were blogging, creating videos or snapping pictures, and sharing their ideas with their audience.

How is this affecting businesses? See for yourself:

  • Almost 60 percent of B2B and B2C marketers plan to expand their budget on high quality content marketing over the next year.
  • Companies are also creating new positions, such as director of content, to fill their blogs and social media pages with great content that will attract readers from all over the Internet.
  • Content marketing will also be applied to the mobile strategy. No matter what kind of device your users have, they’ll find you.

Google is a big proponent of quality content. Its algorithm, Hummingbird, is designed to pick up better results based on the flow of the content. It should be natural as if someone were actually speaking. No fancy words, no difficult explanations, it’s just like talking to a friend. Google also prefers sites that update their content regularly, so if you’re posting blog articles or videos consistently, you’ll get pushed above your competition.

Engagement with your content is now so much easier to track. You can use tools like Google Analytics to see how many people are clicking on your content and how long they’re spending on your site. You’ll be able to see what is working, what isn’t, and how you might go about making changes.

Content Marketing Trends

Now that you know why high-quality content marketing is so important, here are a few up-and-coming trends you’ll want to look out for:

1. A Stellar Marketing Team


You probably have a few marketers dedicated to building your brand, but if you don’t have someone dedicated to content marketing, you might not be reaching nearly as many people. Many companies are hiring content directors to post, track and assess content marketing.

A great director of content has:

  • Solid writing and strong communication skills
  • Sharp eyes for quality visual content
  • An analytically driven mind, one that lives for data
  • Keen knowledge of conversion optimisation, meaning knowing the difference between content for sharing and content for leads
  • Great research skills to stay ahead of the latest innovations and advancements in your industry

Investing in a professional director of content is a great start to creating the online presence you always wanted.

2. One Website Design To Rule Them All

You might have heard about responsive website design, but did you know that it can change your whole content marketing plan? In fact, a terrific website with a responsive web design will eliminate your need for a mobile strategy or even your need for an app.

Responsive design simply means that there is one site easily accessible on all devices. Google began promoting this as a way to avoid having to index all the different versions of the same website, and consumers are agreeing with Google. It’s better to have one site than several that vary from device to device.

Responsive web design of Oscar Health Insurance

Consumers will be able to access your content on any device, and they won’t have to worry about the screen being badly proportioned or finding the right navigation buttons. A study done by Flurry, the mobile analytics firm, found that the average amount of time a U.S. user spent on his or her mobile device jumped by 12 minutes, making it two hours and 42 minutes of the day.

What does that mean? It means that people aren’t using browsers so much, so if your site is only suited for a browser, your content is going to be ignored by the vast amount of people on their smart devices. Though having an app wouldn’t be a bad idea, so long as your site can be accessed on Google\’s app, you should be okay.

3. The Best Type Of Content

While it\’s hard to say exactly which type of content marketing is the most effective overall, it seems to be the blog is the favored among most B2B content marketers and fifth favorite for B2C marketers. A study from the Content Marketing Institute found that B2B marketers thought blogs were so effective, they even beat out in-person events.

It might be because blogs are easy to maintain and easy to share. Marketers can update them several times a week, which will please the gods at Google and push the website higher in search results. Users also get well-written, informative articles that will keep them on top of the latest styles or the coolest updates. Whatever the reason, blogs are winning fans around the business community.

4. Custom Content Streams


As content marketing becomes more and more popular, marketers are finding unique ways to bring multiple types of content together, showcasing directed content streams. Social media is helping to make this possible. Twitter, for example, has rolled out its custom timeline function and LinkedIn is promoting its showcase pages. This means that rather than sifting through a pile of content, users can easily pick the stories that most interest them and interact.

This also gives you a way to tell a story across several social media platforms. An athletic shoe company might post a blog interview with a gold medallist runner and post pictures from the interview on Instagram. This way, you can show your viewers all sorts of cool information from all different angles.

Complete guide to Instagram social listening and Tik Tok social listening.

Book your Radarr demo today!

Recent Posts

View All Posts

CASE STUDY
Data is nothing but numbers if you are not able to weave a story and create meaningful insights.
Scroll down to view and download our free reports and whitepapers and learn how we utilize Radarr to give you insights into industry trends, social media happenings and much more.
Download Case Studies
how to find the right influencers
Find the Right Influencers: 10 Steps to Find the Right Influencer for Your Campaign
| Influencer Marketing

Struggling to increase your campaign reach? Find the right influencer. With social commerce gaining immense popularity over the past

social media engagement KPIs
Which of These KPIs Demonstrate Social Media Engagement?
| Social Media Marketing

Tracking the right KPIs helps you evaluate your content better and takes you closer to your social media goals.

influencer marketing campaigns
How to Run Influencer Marketing Campaigns: Best Practices and Examples
| Influencer Marketing

Learn more about the best influencer marketing campaigns and how to run one yourself. Influencer marketing is a method

tiktok growth strategy and tiktok algorithm
TikTok Growth Strategy – TikTok Algorithm And Strategies
| Social Media Marketing

Tiktok is one of the fastest-growing apps in history. It’s currently valued at $50 billion and has over 1

tiktok marketing statistics
23 TikTok Marketing Statistics You Need to Know in 2022
| Social Media Marketing

List of all the important TikTok marketing statistics you need to know. Whether you love it or hate it,

online reputation management
Online Reputation Management: What It Is, Why It Is Important and Best Practices to Follow
| ORM / Online Reputation Management

Whether you’re a small business or a Fortune 500 company, it’s important to have a good online reputation. Your

linkedin marketing statistics
37 LinkedIn Marketing Statistics You Need to Know in 2022
| Social Media Marketing

Planning to use LinkedIn for marketing and advertising? Here are the LinkedIn marketing statistics to know of. To market

guide to using youtube hashtags
Ultimate Guide to Using YouTube Hashtags to Grow Your Channel
| Social Media Marketing

Learn how to use YouTube hashtags to grow on the video streaming platform.  Did you know YouTube attracts 14.3

attribution model for social media marketing
What Is an Attribution Model for Social Media Marketing and Why Does It Matter?
| Social Media Analytics, Social Media Marketing

Struggling to understand if social media really works? Introducing attribution model. When using social media platforms for marketing, businesses

what is marketing analytics
Marketing Analytics: What It Is and Why It Matters for Fast-scaling Brands
| Market Analysis

Just like diamonds are said to be a girl’s best friend, we call marketing analytics a marketer’s best friend. 

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use