• PRODUCTS
    • Listen: Social and Digital Intelligence
    • Respond: Social Media Response
    • Analyze: Page Analytics
    • Publish: Social Media Publishing
    • Social Studio Alternative
    • Command Center
    • Sentiment API
  • PRICING
  • RESOURCES
    • Reports & Whitepapers
    • Premium Reports
    • Webinars
    • Radarr Academy
    • System Status
  • BLOG
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
    • Contact Us
  • FREE 7-DAY TRIAL
  • BOOK A DEMO

The Top 100 Brands on Twitter Analyzed

  January 31, 2014
  taru.bhargava
  Twitter

The ever-evolving world of Social Media has witnessed quite a few trends, some closely and some from a distance, nonetheless it hasn’t missed a single beat!

Our Internet savvy generation today prefers to keep themselves updated about everything in real-time and Social Media is just the right platform for them. Apart from individual accounts on the Social Media platforms, it is the brands today that have revolutionized and magnetized this space quite effectively making Social Media Marketing a key aspect for business.

One of the most popular medium that enjoys quite a repute with brands today is undoubted, Twitter. Twitter has not only helped brands to connect and interact with its followers but has also helped as an effective marketing and branding tool as well, thus being able to make a favorable impact on its audience.

Earlier this month we shared with you our take on Twitter Resolutions for 2014. The article summarized the key points to adhere to while planning a Twitter campaign. We are in a constant endeavor to share with you the best and latest and while doing so we stumbled upon this research from Simply Measured that has got us hooked ever since.

Now we know that your company has been running successful Social Media campaigns around Twitter, but do you know what goes behind the success of the world’s Top 100 companies (the study includes Top 100 Interbrand Companies & Top 100 Forbes Companies on Twitter). This valuable data would help you shape your Social Media strategy on Twitter even better. As an online community manager or social media manager, there are a few questions that trouble us quite often and we thought a Q&A take on this would be awesome, and a great opportunity to do it right!

Q1) How often should we Tweet?

Answer: Research suggests that most brands tweet an average of ten per day. This accounts for around 42% of the lot, however, this also depends upon the level of engagement that you want as a brand with your followers. The conversation however should not be restricted to product-specific tweets; they should include Re-Tweets, Mentions, and Favourites involving your brand.

Q2) Some of our Tweets don’t seem to work, what may be changed?

Answer: Begin with a quick review of the kind of tweet that was shared with your audience in the last three months. Categorise the tweets basis maximum number of Retweets and number of favourites it garnered. Apart from excellent content (including hashtags and quotes), tweets with an image are highly engaging. The new feature of ‘Inline Images’ has added positively to this aspect. The inbuilt pic.twitter links work very efficiently, as per the research. Using these factors may benefit the share aspect of the tweet.

Q3) Should we use links in Tweets?
Answer: As a brand, sharing links is an ideal process. It would help you to intensify your brand’s user engagement. The link can direct your users to the concerned website and can act as ‘call for action’. As a brand this step also translates to more sales. According to research, Tweets with one or more links work in best interest of a brand, and have shown to increase brand’s average engagement.

Q4) Our Twitter followers don’t seem to respond. What can be fixed here?
Answer: As a brand, the most important motive should be to gain followers. The higher the number of followers, the higher is the brand being talked about. This happens with quality engagement. Being a brand itself would make few to follow you, however, what’s important here is, how many of these followers are actually interested in your brand or are just reflecting as plain ‘egg heads’ in your follower list! The same holds true for brands as well. Quality ‘Following’ is as important as gaining ‘Followers’. Most brands make mistake of following too many or too less and a large part of this number of them are following unnecessary individuals or competing brands. If you are a fashion brand it makes more sense to follow a fashion blogger rather than following an individual just because of his/her celebrity status. Initiate a conversation and involve your followers, you would be surprised how this gains momentum and helps built favorable followers for you.
We were not surprised when Simply Measured report stated that most Interbrands today have more than 100k followers!


Q5) How early can I expect my brand to gain momentum on Twitter?
Answer: This one is a tad difficult to answer. Each brand is unique in its composition hence the road map would be very different for each one of them. This graph would help understand this better.


The most important thing to notice here would be that the entire Top 10 brands listed have a different modus-operandi even if they are within the same category. While Starbucks had 1,179 tweets in last three months, Mc Donald’s had around 2,087 tweets. However Starbucks has a higher engagement level than Mc Donald’s! Hence keeping a check on content, conversation and an overall engagement would help you savor success soon.

Here are the key take away from this study

  • Lesser the followers, lower the engagement, look forward to build this space. Average brand followers increase by 20% per quarter. Keep track of this number.
  • 7-10 tweets per day are the best to begin with. The best Interbrand companies tweet an average of 12 tweets a day. Choose the right approach for your brand and let analytics determine the further course of things.
  • Include visuals and link as a part of the tweets, this has shown to increase engagement by 150%

Power out? No problem.

— Oreo Cookie (@Oreo) February 4, 2013

At the end we would just say “Dunking in Dark” does not work with every brand. Create your own “Oreo” moment!

Complete guide to Instagram social listening and Tik Tok social listening.

Book your Radarr demo today!

Recent Posts

View All Posts

Trusted by 1000+ brands

  • Book A Demo with Radarr

Book A Demo

Name

Company Name

Work Email

Job Title

Phone Number

Thank you for contacting us!
We will be in touch with you shortly.
linkedin live guide for marketers
A Complete Guide To LinkedIn Live And Why Your Brand Should Consider It
| Social Media Marketing

Learn how to use LinkedIn Live for marketing and branding. If you’re a digital marketer, you’ve definitely heard of

marketing strategies that are not discounts
Three Effective Marketing Strategies That Are Not Giveaways
| Social Media Marketing

Discounts and giveaways have been known to generate engagements – who doesn’t want a chance to win prizes? Of

blackpink jakarta concert
Blackpink Jakarta Concert: Insights For Concert/Event Organizers
| Media Monitoring

As part of their world tour, the South Korean girl group Blackpink greeted their fans in Indonesia with the

Key Learnings from the Brand Safety Summit 2023 in Singapore
| Media Monitoring

And how Social Listening can help brands ensure brand safety. Last 15th of March 2023, top global marketers, ad

youtube shorts guide for marketers
Complete Guide To YouTube Shorts To Reach Your Brand Audience
| Social Media Marketing

Learn all about using YouTube Shorts for branding and marketing. Videos are a great way to reach out to

digital nomads and what to do with them
The Digital Nomads and What to Do With Them
| Behind The Scenes

A digital nomad works online from different locations, adopting a nomadic lifestyle as they travel from one place to

movie reviews by marketers - pathaan
Movie Reviews by Marketers: What the Internet is Saying (and We Think) About Pathaan
| Media Monitoring

Pathaan is an action-thriller movie released on January 25th, 2023, starring Shah Rukh Khan, John Abraham, and Deepika Padukone.

Movie Reviews by Marketers: Island – A Global Masterpiece, Domestic Flop
| Media Monitoring

“Island” is a Korean fantasy-hero drama set on Jeju Island about three individuals – Won Min-Ho (Lee Da Hee),

complete guide to tiktok live for brands
TikTok LIVE for Brands: Everything You Know to Make It a Success
| Social Media Marketing

Learn why we think brands should experiment with TikTok Live. TikTok officially has over 1 billion monthly active users

social listening mistakes your brand needs to avoid
8 Common Social Listening Mistakes Your Brand Needs to Avoid
| Social Listening

Learn how to derive the most insights from social by avoiding these social listening mistakes.  Social listening can be

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use