Video consumption has soared to unprecedented heights, as of 2023, individuals are spending an average of 17 hours per week watching online videos, immersing themselves in a vast array of captivating content.
Amidst this video revolution, YouTube stands tall as the undisputed titan of online video platforms.
YouTube dominates with 2.68 billion users in 2023, serving as the top choice for entertainment and education. With an astonishing 80 million subscribers to YouTube Premium and YouTube Music combined, its influence and reach continue to expand. Projections suggest that YouTube’s user base will hit a remarkable 1.1 billion by 2028.
In this blog, we delve into the success stories of top brand accounts on YouTube that have mastered the art of captivating audiences and discover what sets these channels apart in the vast sea of YouTube.
Top brand accounts on YouTube and what you can learn from them
As of 2023, there is an impressive count of over 51 million brand channels on YouTube. However, only a handful of brands have managed to emerge as top brands on YouTube.
To learn the reasons, here is the list of 20 top brand accounts on YouTube that are doing well along with the secret recipe for their success.
1. Coca Cola
Subscribers: 4.02 million
Coca-Cola understands the importance of creating content that truly connects with its target audience. Through collaborations with popular YouTube vloggers, the brand ensures that the content remains genuine, relatable, and speaks the language of millennials.
One remarkable marketing campaign that Coca-Cola has executed is the “Share A Coke” campaign, which has gained immense success and recognition. Coca-Cola’s YouTube channel is a treasure trove of inspiring and uplifting content, where they proudly present a wide array of impactful commercials from across the globe.
2. Angry Birds
Subscribers: 6.15 million
Angry Birds is one of the top brand accounts on YouTube because it offers a diverse range of content that caters to a wide audience. The channel provides fans with animated series, unboxing videos, creative crafting, recipes, plushies, holiday celebrations, and more.
By incorporating various elements beyond the games, Angry Birds engages viewers and keeps them entertained.
The channel offers updates on game releases and behind-the-scenes insights, giving fans an exclusive look into the franchise. This combination of appealing content and interaction with the creators contributes to the channel’s success on YouTube.
Subscribers: 8.92 million
VAT19 is successful on YouTube due to its commitment to providing a wide range of “curiously awesome” products, challenges, stunts, and entertaining content. The channel offers funny commercials, outrageous contraptions, and engaging challenge videos.
With a mix of explosive experiments, spicy food dares, and viewer interactions, VAT19 keeps itself in the list of top brand accounts on YouTube. The channel also showcases product reviews, behind-the-scenes content, and collaborations with other creators.
This diverse array of content, combined with their unique and entertaining approach, contributes to VAT19’s success on YouTube.
Subscribers: 16 million
Lego is successful on YouTube because they offer a diverse range of content that appeals to a wide audience. Their channel showcases inspiring builds, animated series, and highlights from various Lego universes, such as Lego City, Lego Friends, Lego Ninjago, Lego Star Wars, and Lego Super Mario.
They also curate playlists featuring specific themes or sets, creating a convenient and engaging viewing experience.
By catering to different interests and providing high-quality content, Lego has managed to capture the attention and loyalty of viewers and become one of the top brand accounts on YouTube.
Subscribers: 10.1 million
The channel presents everyday life through the perspectives of seven distinct and lovable characters, each with their personality. The bright furry suits and animated antics of the Oddbods create a visually appealing and entertaining experience for viewers.
The channel offers a variety of playlists, including new episodes, shorts, specials, and character-focused content, catering to different preferences. With its combination of humour, relatable situations, and colourful animation, Oddbods captures the attention of a wide audience, leading to its success and making it one of the top brand accounts on YouTube.
6. My Little Pony Official
Subscribers: 4.84 million
The official channel offers a variety of playlists, including episodes, songs, compilations, and specials. It caters to different interests, such as “Tell Your Tale,” “A New Generation,” and holiday-themed content.
The channel also features interactive elements like karaoke and drawing tutorials. By providing a wide range of content and appealing to both longtime fans and newcomers, My Little Pony maintains a dedicated and active audience on YouTube.
Subscribers: 5. 6 million
Disney being one of the top brand accounts on YouTube can be attributed to several factors.
Disney has a vast library of beloved characters, stories, and franchises that have a strong fan base. This built-in audience eagerly seeks out Disney content on YouTube, resulting in high viewership and engagement.
Disney consistently delivers high-quality content, including episodes, trailers, and YouTube favourites, which keeps viewers coming back for more.
Disney maintains a commitment to inclusivity, diversity, and creating a safe environment for fans, which further enhances its appeal on YouTube.
Subscribers: 1.36 million
BMW is one of the top brand accounts on YouTube due to its diverse range of content that caters to various interests. They offer news about BMW cars, motorrad, design, technology, events, and more.
With dedicated playlists for different topics like BMW models, BMW How-To tutorials, BMW Esports, and BMW podcasts, they engage with a wide audience. Their content showcases the latest BMW vehicles, provides informative guides, and even delves into topics like sustainability.
Subscribers: 11 million
The Google channel is one of the top brand accounts on YouTube because it offers a wide range of content that appeals to different audiences.
From product showcases and technology updates to discussions on societal issues, Google covers diverse topics that keep viewers engaged. The channel also features playlists that cater to specific interests like cybersecurity, small business growth, and accessibility, ensuring that viewers can find content that resonates with them.
Regular updates and a variety of video formats, including shorts and podcasts, keep the channel fresh and appealing.
Subscribers: 1.74 million
The Nike channel on YouTube is one of the top brand accounts on YouTube because it effectively captures the essence of the brand and appeals to various interests. With curated playlists for athletes, innovation, Nike for Kids, Nike x Uninterrupted, and Nike Family, the channel offers a diverse range of content that caters to different audiences.
From behind-the-scenes insights and athlete stories to creative showcases and kids’ content, Nike provides a well-rounded experience. The regular updates and seasons of specific programs keep viewers engaged, while the brand’s reputation and quality contribute to its success on YouTube.
Subscribers: 10.6 million
GoPro offers a wide variety of content, including adventure sports, travel, music, animals, and more. This diverse range appeals to a broad audience. The channel features high-quality videos shot with GoPro cameras, showcasing stunning visuals and immersive perspectives.
It collaborates with popular athletes and personalities, such as Chris Benchetler and Jason Paul, to create engaging and shareable content. Lastly, the channel leverages user-generated content through the GoPro Awards program, fostering community involvement and showcasing the creativity of GoPro users worldwide.
12. Red Bull
Subscribers: 11.6 million
Red Bull has a diverse range of high-energy and extreme sports content that appeals to a wide audience. Their playlists cover a variety of sports, events, and behind-the-scenes footage, allowing viewers to find the content they are interested in.
Red Bull channel consistently produces high-quality videos with stunning visuals and engaging storytelling, creating an immersive viewing experience. They leverage their brand’s reputation and partnerships with top athletes to attract viewers and build credibility.
13. Victoria’s Secret
Subscribers: 1.9 million
Victoria’s Secret channel on YouTube is one of the top brand accounts on YouTube because it effectively utilizes playlists to cater to various themes and occasions.
With a wide range of playlists, such as seasonal collections, holiday specials, fashion shows, fitness content, and behind-the-scenes glimpses, the channel offers diverse and engaging content for its audience.
The channel’s focus on popular events like the Victoria’s Secret Fashion Show and collaborations with notable personalities helps to generate excitement and maintain a strong presence on YouTube.
Subscribers: 2.22 million
The brand shares make-up tutorials and videos showing off their new products. The channel’s collaborations with renowned artists, celebrities, and influencers add an element of exclusivity and allure
Subscribers: 94.9 million
WWE provides access to WWE original shows, backstage footage, and exclusive interviews with WWE Superstars. The channel’s playlists feature popular events like WrestleMania and the WWE Draft, as well as weekly televised shows like Monday Night Raw, Friday Night SmackDown, and WWE NXT.
Additionally, the channel’s timely updates and streaming options on platforms like Peacock and WWE Network ensure that fans can access the latest content conveniently.
16. Monster High
Subscribers: 2.56 million
With a variety of playlists and regular updates, the channel offers a diverse range of videos, including show clips, songs, compilations, and an animated series.
Monster High’s appeal lies in its unique high school setting, where students from different backgrounds and creatures coexist.
By promoting self-acceptance and celebrating diversity, the channel resonates with its audience, emphasizing the importance of embracing individuality and fostering genuine friendships. With its entertaining and positive content, Monster High has garnered the position as one of the top brand accounts on YouTube.
Subscribers: 12.1 million
ViralHog is one of the top brand accounts on YouTube because it offers a wide range of captivating and shareable content. With its continuously updated library of incredible videos, it attracts viewers who are seeking entertaining, cool, weird, and humorous content.
The channel’s playlists cater to various interests, including crashes, fails, animals, feel-good moments, and more. By actively scouring the world for viral videos and sharing them through a vast global network of major media partners, ViralHog ensures a constant stream of engaging content for its audience, making it a go-to resource for the best viral videos.
Subscribers: 2.31 million
“The Mixtape Authority,” DatPiff has established itself as the largest digital archive of mixtapes globally since 2005. This extensive collection appeals to a wide audience of music enthusiasts looking for unique and diverse content.
Additionally, DatPiff caters to different tastes and genres, ensuring a constant stream of fresh and engaging music for its viewers. By regularly updating playlists and featuring popular artists like Lil Wayne, Wiz Khalifa, and others, DatPiff attracts a dedicated fanbase and keeps them coming back for more.
The combination of a vast mixtape archive, high-quality curation, and consistent updates has solidified DatPiff’s reputation as a go-to channel for mixtape enthusiasts on YouTube, contributing to its overall success.
Subscribers: 184 K
Purple has established itself as a leading brand in the mattress industry, with its Purple Grid™ technology receiving top ratings in customer satisfaction by J.D. Power.
Purple’s channel showcases a wide range of innovative and premium comfort products, extending beyond mattresses to include pillows, seat cushions, dog beds, and more. This diverse product lineup appeals to a broader audience, offering solutions for optimal comfort in various aspects of life.
Additionally, behind-the-scenes videos, commercials, and customer testimonials contribute to a sense of authenticity and trust in the brand.
Subscribers: 649 K
Headspace channel has established itself as one of the top brand accounts on YouTube due to its wide range of content and resources for meditation and mindfulness. With guided meditation sessions, stress relief techniques, sleep meditations, and mindfulness exercises, it caters to various needs and situations.
The channel also provides animations, meditation techniques taught by co-founder Andy Puddicombe, and podcasts. Its diverse playlists, covering topics such as stress-free holidays, productivity, grief processing, and support in challenging times, engage a broad audience.
By offering valuable content and being a comprehensive meditation guide, Headspace has become a popular and trusted resource for individuals seeking relaxation, personal growth, and mental well-being.
The success of YouTube channels owned by brands demonstrates the importance of understanding the type of content that resonates with their audience. Successful YouTube branding requires a deep understanding of what your viewers want to consume.
This is where social listening becomes crucial. By actively listening to online conversations and analyzing social media data, brands can gain valuable insights into their audience’s responses, interests, and market trends.
One powerful tool that can aid in this process is Radarr. Radarr is a comprehensive social and digital listening platform that allows brands to gather actionable insights in real time.
With Radarr’s Sentiment API, brands can integrate with a wide range of software to gauge the emotional aspects behind online conversations. This empowers brands to redefine consumer experiences by leveraging emotional insights.
Don’t miss out on the opportunity to unlock your brand’s true potential and book a demo with Radarr today!