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Social Media Insights from FIFA World Cup 2022: WHAT A FINAL!

  December 20, 2022
  Vanhishikha Bhargava
  Market Analysis | Social Listening
social insights from world cup 2022 finals

The World Cup 2022 is surely full of surprises. As we have predicted last week, it was Argentina vs France in an iconic final match. Though we also predicted that France will have an upper hand, ultimately, the ball is round. After 120 minutes of back-and-forth goals, Argentina came out as the victor through the penalty shootout. Congratulations, Argentina. Good job, France!

Insights:

  • Befitting the final match of the World Cup 2022, Argentina vs France was the most mentioned match in the World Cup. Conversations related to the final match covered 9.9% of the total World Cup 2022-related conversations.
  • The volume of conversations for both countries during the match also reflected the heated battle. Argentina and France were the most mentioned national teams. Peaks of conversation happened during every goal and break time, indicating people’s excitement to share the latest update and their opinions. When Montiel shot the final penalty score, social media mentions for Argentina soared. Argentina won, 4 against 2, and became the undisputed champion of the World Cup 2022.
  • Messi was awarded the GOAT (Greatest of All Time) title and became the most-mentioned player during the World Cup 2022. In fact, 7.6% of the World Cup 2022-related conversations mentioned Messi in their post. This is higher than any national team’s mentions, except for Argentina itself. Cristiano Ronaldo, known as Messi’s rival for the GOAT title, comes up second and Kylian Mbappe, the World Cup 2022 top scorer comes up as the third most mentioned player.

world cup 2022 social media insights
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