Circus Social decodes the social media chatter on streaming brands in India and deciphers demographic interest across various generations and gender in the latest article on Lockdown Streaming Action – COVID times!
With the rise in days of lockdown period, the discussions around video content consumption in India have increased over 22% compared to the pre-COVID days. Audiences in India have chosen to stay glued to various historical shows, mythological stories, comedy and drama throughout the period but are all the generations consuming the same content? What are the brands doing during COVID in India? How are netizens reacting during COVID? Get the full view in our latest infographic!