Introduction to Social Media Listening
Catching up with friends, finding a soulmate, researching products and shopping, complaining about the things they hate – people are integrating digital into every aspect of their lives. According to We are Social’s Digital in 2018 report, Asia Pacific is home to over 2 billion internet users – and growing rapidly. The number of social media users across the region has grown 14% to roughly 1.7 billion users. Given the continued growth of active social media users, brands must do everything they can to understand the digital behavior of their customers and be proactive with their marketing strategies.
What is Social Media Listening?
Social media listening, also known as social listening, social media monitoring or social media intelligence is the process of monitoring specific brand terms, products, competitors or themes and categories that are important to your business. This serves as a valuable tool that can be used to provide a deeper understanding of what’s being said about your brand, your products, your competitors, your category as well as provide actionable insights that can be incorporated into your digital marketing strategy.,
Why you should be Tracking Social
Learn More about your Audience
In order to successfully reach your target audience, you must first know where to find them. Social listening allows brands to find out which social media channels have the highest number of related mentions so that brands can focus their time and effort on the right channel.
Track Campaign Performance
Brands are often worried that their campaigns are not resonating with their customers. Social listening allows brands to track their campaigns so that they are able to see consumer conversations happening in real time on social media.
Depending on consumer reactions to specific campaigns, brands can adapt and make the necessary changes dynamically to ensure a more successful outcome based on objectives.
Build Stronger Relationships with your Customers
With the advent of social media, consumers are increasingly utilizing it as a platform to voice their issues and complaints (for example, product reviews or posts on a brand’s Facebook page if they are experiencing a problem).
A “listening ear” on the ground increases a brands awareness of issues surrounding their products or services. Identifying customer pain points allows brands to adjust their customer service, product or messaging – resulting in a better experience for their customers.
Tracking and Benchmarking Competitors
Knowing your enemy is half the battle won. Social listening helps brands know what people are saying about their competitors online. This allows you to leverage any weaknesses that your competitors are having or develop timely responses to any competitor campaigns that are going viral. You can also benchmark your page, brand or campaign performance with competitors, and identify opportunities for growth.
Crisis Management and Prevention
Managing crisis situations swiftly and decisively is of utmost importance. Social listening allows you to set real time alerts to receive warning of any negative sentiment around your brand. This gives you the ability to identify detractor posts and respond quickly – ensuring minimal damage to the brand.
This early warning system also affords you the maximum amount of time needed to implement contingency plans, if required.
Getting started on your Social Listening Journey
Now that you are ready to start listening, you will need a dedicated social listening platform.
At Circus Social – we are leaders in the digital intelligence space, empowering brands with real-time insights through our social & news monitoring platform, 20/Twenty.
What clients love about 20/Twenty:
– Easy, intuitive design, providing full image & video tracking
– Asian language support including 140 languages across more than 40 countries
– Offline & online news tracking with Dow Jones Factiva
– The ability to track customer intent including leads and decision-making behaviour
– The ability to track by geolocation and latitude & longitude
To find out more, or book a demo click here.
