By the end of 2022, TikTok is estimated to have more than 1.8 billion monthly active users. So irrespective of who you’re selling to — Millennials or Gen Z — TikTok is the right place to search for leads.
It also tops the chart of the most downloaded apps in 2021, followed by Instagram and Facebook. So not having a good lead generation strategy for TikTok means you’re missing out on a truckload of potential customers.
If you were of the opinion that TikTok can only be used to share content and educate potential customers, then you might want to change it after reading the success story of Nina Ricci. It’s a perfume brand that saw a 1.5% click-through rate, out of which 42% of customers converted. They offered free samples for sign-ups which dropped their cost per lead (CPL) by 83 percent.
Here’s how you can generate more leads on TikTok for your business. Let’s jump right into it!
8 Tips to Generate More Leads From TikTok
Optimize Your Profile Info
First impressions last. And you never get a chance to create it again. This makes it very crucial for you to have an optimized TikTok profile that gives your audience sufficient information about your business.
Here are some points you need to follow to utilize every “edit profile” feature to the fullest.
- A Unique Logo: People on TikTok scroll through the feed continuously without paying much attention to the author of the content. One of the simplest things you can do to capture their attention is using a unique logo. It sets you apart from other creators and increases the probability of people opening your profile.
- Brand Name as Username: Your username is a huge part of your TikTok identity. And it’s a rule of thumb for businesses to use brand names as usernames. It makes it easy for the audience to remember your brand and find you when needed.
- An Interesting Bio: 80 characters. That’s what you get to tell the TikTok audience what you do. Go with your shortest pitch to convince customers that you’re relevant to them.
- Clickable Link in Bio: If your bio has managed to convince the customers, you need to give them some way to know more about your business. That’s where the clickable bio link comes in.
- Get Verified: When you get your TikTok account verified, the audience will find it easy to trust you. And hence, they’ll be more likely to become a lead.
Use All the Available CTA Options
There’s only one main CTA option. It’s the link in your bio. When a user finds your brand’s content interesting, they visit your profile. And with the bio link, you can direct them to the next stage of their buyer journey.
You can use the bio link to direct them to your website or some specific campaign landing page.
Though the bio link is the only clickable CTA, there’s more you can do. You can always leave a CTA at the end of your TikTok videos. This technique improves the CTR drastically because a video gives the audience the context of a giveaway, freebie, or any other offer.
You must show the same offer on the landing page that you promised in your videos so your customers don’t feel cheated.
You should also connect your Instagram and Youtube accounts to drive your audience to these channels where they can get to know more about your business.
Optimize Landing Pages for Lead Capture
Your audience is redirected to your landing page when they click the link in your bio. It’s crucial to optimize it so that the tons of traffic your profile drives to this page do not go to waste.
Your value proposition on the landing page should be very clear. The visitor should know your offer right when they land on the page. Remove any unnecessary clutter that distracts the audience from your offer.
Moreover, your CTA should stand out from the page’s overall design. Place it right below your offer and use a contrasting color for the button. The easier it is to find the CTA button, the more clicks it’ll get.
Use Targeted Hashtags
Like any other social media platform, hashtags help your content get more visible across audiences. They make it easy for potential leads to discover your content on the platform.
By using hashtags, you can:
- Take your content to an interested audience.
- Grow your followers organically.
- Increase your engagement rate by being more visible
- Identify your competitors
- Get content inspiration
Here are some steps you can consider to get more leads using hashtags:
Research Relevant Hashtags
Let’s make one thing clear. You’re not on TikTok to entertain the users. You’re there to spread awareness about your brand and convert the audience into leads. So, you must search for hashtags that help you reach your target audience.
You can start by looking at what hashtags your competitors use. Also, try using hashtag generator tools to get similar hashtags.
Keep an Eye on Trending Hashtags
Your target audience is not on TikTok to explore brands only. Therefore, you must identify the trending hashtags on time to reach more users. Because if you don’t pick up the trends at the right time, you’ll be left behind.
Combine Trending, Popular, and Niche Hashtags
Popular and trending hashtags allow you to reach a broader population of audiences. But because of the content diversity in this hashtag, the conversion rate is quite low.
With niche hashtags, you can target a narrow audience — users who are most likely to convert.
When you combine these hashtags, you boost the visibility and conversion rates of your content.
Leave Room for Hashtags With Short Captions
Because TikTok is a video-only platform, you can only add 300 characters captions per post. And this also includes the characters you use for hashtags. Keep your captions short, just enough for the users to make sense of it and interact.
The shorter your captions are, the more room you get for hashtags!
Use Hashtags to Help TikTok Understand Your Brand
When you use a particular set of hashtags over and over again, TikTok identifies your brand with those hashtags. And its algorithm will associate you with all the topics revolving around those hashtags, ensuring that your content reaches the right audience.
Develop a Solid Content Strategy
You must have a robust content strategy to increase user engagement with your account. And when you post great content, leads follow you.
Here are some tips for creating a content strategy that generates leads:
Consider the Lead’s Stage in Your Sales Funnel
The audience on TikTok keeps coming back to your account for entertainment, knowledge, or whatever you’re offering. They are your potential leads. And when you’re creating content for them, you must consider at what stage they are in your sales funnel.
They might be people who heard about your brand for the first time on TikTok. They can be someone who knows your business and wants to explore your offers. You need to give them the content that encourages them to take the next step.
Establish a Posting Schedule
To get the most out of TikTok’s lead generation strategy, make it a point to post content consistently with a fixed schedule. Try to post content at least once or twice a day. Because the more you post content, the more audience you reach, resulting in higher engagement and conversion.
Go TikTok Live
Brands on TikTok can go live to boost their engagement rate. But going live just for fun doesn’t do much for TikTok lead generation. Always go live with a clear plan of action. It might be some big announcement. You can run contests there or run a live series to educate your audience. Ensure that you don’t end a live chat without CTA.
Use Gated Content
One of the best ways of converting TikTok users to your business leads is by posting gated content. Gated content can be anything like an eBook, freebie, blog post, etc. The goal is to bring your audience to a specific page where they could convert.
Partner With Influencers on TikTok
Platforms like TikTok and Instagram are filled with influencers. Some were already celebrities before creating a TikTok account, and some leveraged TikTok’s reach to become famous. But both are equally capable of bringing the audience to your brand. If you pick the ones that resonate with your brand, you’ll surely see a boost in your lead generation strategy.
You can either go for micro or macro influencers. But to get the most out of influencer strategy, you should go for both.
On the one hand, macro-influencers will reach a broader audience and help spread brand awareness. On the other hand, micro-influencers will reach a more targeted audience who are more likely to convert.
You can give custom discount codes to these influencers to entice their audience to go for your offer. Moreover, customer discount codes will help you determine the best-performing influencer.
Additional reads before getting started:
- How to choose the best influencer management platform
- 10 steps to find the right influencers for your campaign
- Best practices and examples for running successful influencer marketing campaigns
- Influencer marketing mistakes you should be avoiding
Use TikTok Ads
Using TikTok ads is one of the quickest ways to generate reads. It allows brands, irrespective of how big or small they are, to reach their target audience with ease.
Using TikTok ads, you can get to know your ideal customers better, collect information about them, and send them to a landing page for conversion.
Bibit, an automatic mutual fund investment app, saw a growth of 414% in its TikTok ad campaign for user registration. It shows how effective a TikTok ad can be when you use it correctly.
Here’s how a TikTok ad manager works:
- First, you create a video that conveys your offer and ends with CTA.
- The CTA directs the audience to a short form, where TikTok automatically fills in the basic user information.
- Once users submit the form, they are redirected to your landing page.
- You can access the collected data in the TikTok Ad Manager. Or connect your business CRM to manage it seamlessly.
New to TikTok advertising? Read this guide on getting started with TikTok ads for business.
Leverage Social Listening and Monitoring
If you have double thoughts regarding whether TikTok is worth the effort for your business, you should get started with social listening. It helps you determine if your target audience is present on the platform or not.
With social listening, you can get to know your target audience better and identify the trends they are swooning over. Now, you can’t manually monitor these accounts. It isn’t humanly possible. But with Radarr, an AI-powered social listening tool, you can tap into countless conversations happening around your business.
When you know what interests your audience, you’re better equipped to reach out to them for conversion. Moreover, identifying trends with social listening will help you reach out to more people, increasing the number of customers.
Use TikTok to Generate More Leads for Your Business
If you were still using TikTok as a channel where you push content without any significant business gain, then you were losing out on a lot. TikTok is more than just a medium to post content.
To use it to drive actual businesses, you can use the above-mentioned strategies.
Start with social listening to establish that enough users from your industry are present on the platform. It will help you grow organically faster.