If you’ve spent the better part of the past 6 months staying at home, chances are you’ve heard of (or tried!) one of the many dance challenges shared on TikTok and the rest of social media. While learning new moves is certainly a great way to pass time, TikTok offers much more than just that. The app is not just popular with individuals – big brands like Rihanna’s Fenty Beauty have also jumped on the TikTok bandwagon.

Many marketers have assumptions about who should use TikTok (“It’s only for kids”) and what you can do with it (“it’s just an app to learn dances”), and Radarr is here to debunk the top myths we’ve found around TikTok!

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