8 conversion focused engagement strategies that you could apply to your business in 2024 Engagement is the buzzword in

There are currently at least five generations of consumers; who are audiences to your marketing content; who respond to

Customer experience is imperative to business in today’s world as 52% of customers will switch to a competitor if

Today, 90% of customers expect interaction with brands across multiple channels. But keeping up with this ask requires a

In recent years, the healthcare industry has gathered a negative reputation. Patients often find it difficult to find relevant

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on

Emails and phone calls have lost their status as the preferred communication channels for both customers and businesses. The

As the market and businesses evolve, customer interactions and customer journeys are becoming more complex with different touchpoints.  In

Whenever a customer has a positive or a negative experience with a brand, the first instinct is to turn