The only list of the best social media marketers you need to follow.
Social media has become one of the go-to channels for businesses and brands to reach their target audience. From introducing them to what the brand has to offer, keeping them engaged with educational content to turning them into loyal customers, social media platforms offer an opportunity to optimize the entire customer journey and lifecycle.
But that’s only possible when you get your social media strategy right. This is where the importance of learning industry best practices and keeping up with the trends comes into picture and we like to learn from leaders in the space!
Follow these social media marketers to level up your strategy
While there are a number of other social media marketers and influencers in the industry that you can learn from, we like to follow a bunch of those that we have seen grow using various platforms and creating authentic content.
1. Ann Handley
As a keynote speaker, Wall Street Journal bestselling author, and digital marketing and content guru, she is the Head of Content at MarketingProfs, a company she founded over 20 years ago that offers marketing education and training.
2. Robert Rose
Robert is an author, keynote speaker, marketing expert, and founder of The Content Advisory. If you want to grasp the future of content and marketing, you should follow him.
3. Jeff Bullas
He is a well-known digital entrepreneur, digital strategist, marketing blogger, best-selling book, and one of the top social media influencers. Forbes named him one of the “Top 20 Influential CMOs” of 2017.
He is the Chief Marketing Officer at Orbit Media, which he co-founded over 20 years ago. He has a lot to say about SEO, analytics, and website optimization since he has excellent marketing instincts.
5. Matt Navarra
He is the one who created and managed the Facebook community “The Social Media Geek Out,” which has over 13,000 members. He also started a podcast in 2019 featuring social media heavyweights, including the originator of the hashtag, and now serves as the head of marketing for Pinterest’s Global Business.
She is the Queen of Reverse Engineers and the source of most knowledge about new social media features. Follow her if you want to know her next Instagram filter, whether she will rebuild Facebook features, or what features LinkedIn will add next.
7. Mari Smith
She is so knowledgeable about social media that Facebook engaged her to deliver seminars as part of its official “Boost Your Life” training series. She is a Forbes Top Social Media Influencer, the author of “New Relationship Marketing” and “Facebook Marketing: An Hour a Day.”
He is the founder and CEO of “Foundation,” a B2B content marketing business. He was also a co-founder of Hustle and Grind. Ross has a sizable online following and frequently tweets on SaaS, marketing, and growth.
9. Ian Cleary
He is the creator of RazorSocial, which provides B2B enterprises with digital marketing guidance. What distinguishes him is his technological background: his career began in the computer sector; therefore, social media tools are his primary emphasis. For a social media marketing tool evaluation, see RazorSocial’s blog.
10. Madalyn Sklar
In the 90s, she created GoGirlsMusic, a forum for female artists that might be regarded as an early effort at a specialized social network. She went on to become a social media marketing expert, moderating multiple Twitter conversations and presenting at events all over the World. Her audio session on the future of vanity metrics will help you grasp the direction of Twitter and social media in general.
11. Mark Schaefer
He is a well-known global speaker, blogger, digital strategist, and educator. He specializes in workshops on marketing and social media. He co-hosts The Marketing Companion, one of iTunes’ top ten marketing podcasts. His online popularity may be deduced from the fact that in 2017, he was the leading ten most retweeted marketing personality and the seventh most cited CMO on Twitter.
12. Jay Bear
He is a web pioneer specializing in digital marketing and online customer care. He hosts the Social Pros podcast, widely regarded as the most fantastic marketing podcast. He also developed Convince and Convert, which has assisted several businesses in increasing their sales and profits.
13. Marcus Miller
He works as an SEO consultant in digital marketing. He also writes a column for Search Engine Land. He also established his own business, Bowler Hat, in Central Birmingham (UK). His blogs and published articles on his digital marketing approach, SEO, content, and marketing ideas. As a result, he may broaden his marketing expertise online.
14. Mike Allton
He is a social media blogger and Agorapulse’s brand ambassador. He created The Social Media Hat and the Blogging Brute blog, which discusses the newest social media trends, strategies, and growth hacks. In his emails, he shares life tales that perfectly transition into social media management suggestions.
15. Rand Fishkin
He is well known as the inventor of Moz, an SEO tool. He spends a lot of time talking about the shortcuts and fallacies we have in social media marketing and leveraging social data. He also blogs on what it’s like to be a modern digital marketing professional.
16. Marsha Collier
She is the best-selling author of the “Everyone Can Do It” marketing book series and a recognized e-commerce and customer service expert. She educates her audience on how to sell on social media, answer client problems on Twitter and Facebook, and keeps you updated on the latest technologies and trends.
17. Rachel Pedersen
Her information is highly beneficial to freelancers and those considering becoming freelancers. She discusses how to find your first customer, schedule work, negotiate contracts, and other topics.
Web Ink Now by David Meerman Scott attempts to raise awareness and promote your brand in a real-time world. He is a marketing, social media, and newsjacking writer.
19. Lilach Bullock
Forbes magazine named her one of the Top 20 Female Social Media Influencers. She has worked with various notable businesses to help them expand online throughout the years, including Oracle, Hootsuite, Agorapulse, and ZEEF. She also contributes to social media Today, Wired, Kissmetrics, Forbes, and The Telegraph as a columnist.
20. Lee Odden
He has several feathers in his hat as a digital marketing specialist, keynote speaker, and author. He is the best-selling author of Optimizing: How to Attract and Engage More Customers Through the integration of Social Media, SEO, and Content Marketing.
21. Larry Kim
He is the creator of Wordstream, the World’s most popular paid search marketing platform. He has written for big sites such as Wired, Huffington Post, CNET, The Wall Street Journal, and Search Engine Land, in addition to his internet marketing blog.
22. Pam Moore
She is a social media trainer, an international keynote speaker, and a specialist in internet marketing. She is the CEO of Marketing Nutz, which assists various firms in becoming known on the internet. She was designated one of Forbes’ Top 10 Social Media Power Her Influencers due to her popularity.
23. Tom Pick
The Webbiquity B2B Marketing Blog covers B2B lead generation, online presence optimization, social media, influencer marketing, SEO, and search engine marketing. He is the editor of Webbiquity, has been named one of his 50 most prominent B2B marketing executives.
24. Jamie Turner
He is best known for his award-winning blog. He is an internationally famous author, speaker, and contributor to Network TV News. His 60 Second Marketer is a website that gives blogging tools, tips, and tactics to hundreds of thousands of marketers. If you’re seeking intimate ideas on marketing science, you can’t go wrong with The 60 Second Marketer.
25. Michael Brenner
The CEO of Marketing Insider Group. He shares advice on Social media marketing, B2B marketing, and content marketing.
26. Neal Schaffer
He has been a Top 50 Social Media Power Influencer twice a row by Forbes. One can learn social media, influencer marketing, and social selling, as well as the digital transformation of sales and marketing from him.
27. John Rampton
Due to John’s excellence, he has been on the list of 10 Most Influential PPC Experts in the World thrice consecutively. His writings teach business growth, SEO, Content Strategy, Marketing, and more.
28. Adam Connell
He is the founder of BloggingWizard, an excellent resource for learning how to start a blog. He is a must-follow for someone who wants to learn about blogging tips, startup content, and marketing advice.
29. Maddy Osman
She is the founder of Blogsmith. She shares insights on social media, advertising, SEO, content strategy, and other disciplines you can’t afford to miss.
30. Jason Acidre
He co-founded Avaris, which is an SEO agency. On his Avaris blog, he shares his marketing strategy development and market research knowledge.
31. Moss Clement
He runs Moss Media, where he publishes high-quality blogs tailored to meet the requirements of businesses and individuals. His Twitter is a must-follow if you want to learn about SEO, content marketing, and writing.
32. Ashley Segura
She is a co-founder of Top Hat Rank and has over a decade of expertise. She often contributes to aspects such as social media and content marketing.
33. Liraz Postan
She is LiLi Marketing Service’s co-founder. She is a B2B and content marketing thought leader who shares her knowledge on SEO, Social Media, Market Research, and other related topics.
34. Casie Gillette
She is KoMarketing’s Senior Director. She shares her experiences regularly on social media, copywriting, marketing communications, and online marketing strategy, along with a few other related areas.
35. Mike Allton
He is Agorapulse’s Head of Strategic Partnerships. He is a published author and well-known blogger. He will teach you the fundamentals of networking, social media marketing, and strategic collaborations.
36. Erika Heald
She Consulting is the inventor of the renowned Twitter ContentChat. With over 20 years of expertise, she seeks to provide firms with the skills they need to implement a content strategy. She focuses on content and social media marketing strategy and execution, as well as marketing best practices.
37. Gerry Moran
He is the principal and founder of Marketingthink Consulting and has worked for companies such as HBO, IKEA, and Cognizant. His innovative work in social media makes him a must-see. He discusses marketing operations management, content marketing, and innovation.
38. Jeff Sheehan
He specializes in thought leadership, networking, and public speaking. He mainly discusses LinkedIn, the metaverse, and personal branding.
39. Rachel Miller
She is a worldwide marketing, social media, and content marketing strategy influencer. She is an expert in influencer marketing, digital marketing, social strategy, content marketing, community management, business development, and other fields.
40. Ross Quintana
He is a brand development consultant, positioning specialist, and strategist who shares customer experience, technology, marketing, social media, and sales knowledge.
41. Zied Ben Soltana
He is SBA Compta’s CMO and a specialist in the inbound marketing field. He provides advice on growth hacking, social media, and content marketing.
42. Adriana Tica
She is a digital marketer and writer that owns Copywritech net and Idunn pro. She discusses SEO, marketing, copywriting, and social media.
43. Greg Shuey
He is the CEO and founder of Stryde, an e-commerce marketing firm that works to enhance website traffic and revenue growth for its clients. He specializes in e-commerce marketing, content marketing, SEO, social media marketing, and web analytics.
44. Lisa Marcyes
She works as the Director of Global Social Media at Oracle, where she shares marketing-related information. She is also an accomplished blogger, speaker, and photographer.
45. Neil Patel
He has been chosen as a New York Times best-selling author. Furthermore, President Obama named him one of the top 100 entrepreneurs under 30. He is a Crazyegg and Kissmetric co-founder. He has a large online fan base, and his site Quicksprout teaches people about internet marketing in a fun and straightforward approach.
46. Mike Gingerich
He brings you the latest and most up-to-date social media marketing tools, trends, and resources. You’ll learn about essential social media strategy insights, original ideas for your work, tech tools, the most recent social media tactics, and online marketing strategies to help your business thrive.
47. John Paul Aguiar
He works with Bloggers, Entrepreneurs, and Small Business Owners to teach them how to use blogs and social media to promote their brands and business.
48. Lisa Sicard
She is a renowned Twitter influencer, blogger, and digital marketing specialist. She maintains the site Inspire to Thrive, which discusses the newest social media trends and how to market a business online. She is one of the “Top 10 Twitter Influencers.” Follow her if you want to improve your blogging and Twitter marketing abilities.
She is a well-known digital marketing and social media consultant. She teaches novice bloggers how to make money online and has worked with several companies and enterprises to enhance their online sales and revenue. You may stay up to speed on social media and content marketing by following her blog “Successful Blogging.”
50. Raelyn Tan
She has been blogging for over ten years. An essential digital marketing resource for bloggers and online entrepreneurs is raelyntan.com, with more than 100 articles on establishing, growing, and monetizing your blog and online business.
51. Anh Nguyen
He is a well-known social media blogger and a digital marketing strategist. He operates the blog Blogging Thing, where he aims to “provide a forum for bloggers from all walks of life to improve their abilities, learn how to monetize their site, and, most importantly, generate material that matters.” You may learn about social media by following his blog.
52. Jason Falls
He is an industry thought leader and author. He routinely shares his ideas and learnings from driving the digital strategy for Cornett and its brand portfolio on his website, JasonFalls.com. He delivers comparable insights, advice, and ideas for agency and brand marketers navigating the ever-changing seas of the social and digital World.
We hope you find this list of Social Media Marketers beneficial in your quest to become a better marketer. Which marketing influencers on social media do you follow? And did we leave somebody out that you absolutely adore? Please leave a comment below; we’d love to hear from you, and we’ll keep this list updated in the future.