January 25, in the lives of amazing people like you and me, has been reserved for Opposite Day. For those without common sense, here’s an explanation of the day. You may or may have not seen Opposite Day being observed in the popular sitcom Seinfeld – so it’s not something that the internet made up on a lazy Tuesday afternoon.
For Opposite Day, I decided to get in touch with Steve Spicer, an all-round brilliant guy who has handled social media for some very high profile individuals such as Derren Brown and Peter Serafinowicz.
He’s a Social Media Marketing professional, who works primarily with brands and businesses in the entertainment sector. Having been at this now for close to five years, he’s considered to be something of a Social Media veteran, causing many people to wonder, ‘How is he still here?’
I decided to ask him questions around how he handles social media and digital marketing, and he gracefully answered.
I cannot overstate how important it is to ignore what everyone else is saying and to find your own focus to the exclusion of all other stimuli. Literally – ignore everyone. Don’t fall into the trap of trying to mollify your audience by attempting to engage them in any kind of meaningful dialogue. The numbers are simply against you from the get-go. It is impossible to hold a conversation with everyone who follows an account, or Page or whatever so don’t even try. Speak and they will listen. If they like, they can always leave a message.
The perils of running multiple Twitter accounts mean I’m constantly asking Wait, am I me? before tweeting…
Avtar: You and me both! So, what are the key ingredients that make a marketing campaign successful on social media?
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