• PRODUCTS
    • Radarr
    • Command Center
    • Sentiment API
  • PLANS
  • RESOURCES
    • Reports & Whitepapers
    • Webinars
    • Radarr Blog
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
  • SUPPORT
    • System Status
    • Contact Us
  • ACADEMY
    • Radarr Academy
  • TOOLS & API
    • Sentiment API
  • BOOK A DEMO
  • LOGIN/SIGNUP

The Most Memorable Ads of 2013

  January 8, 2014
  ayushi.mona
  Campaigns

The world of television advertising is laced with high drama. Advertisers have to captivate audiences or all their hard work goes down the train with the flick of a remote control button.

In 2013, several ads managed to hook audiences by narrating compelling stories that generated brand interest.

Nielsen determined the most memorable advertisements aired between January and November in 2013 by taking the net memorability score which was the percentage of viewers who were able to remember the ad and correct brand for each top ad.

They then indexed it against the mean score of all new ads during the same time period. The analysis excluded Super Bowl ads and ads that related to any show or series.

According to the researcher, the year’s most memorable new commercials took into account  principles that generally boost memorability such as:

  • Using emotions to create connections
  • Including “attention-grabbing sights and sounds”
  •  Consistency in creativity and style

Here’s a look at the top five brands that the audience remembered best:

1 . State Farm 

Aaron Rodgers has some surprise seatmates on his flight who express the value of double checking.
See how you can get to a better state when you save money with State Farm’s Discount Double Check.

http://www.youtube.com/watch?v=e2G5DfGA5VY

2. Subway

Two friends are enjoying a nice Tuscan Chicken Melt at Subway. One is enjoying tweeting away about the phenomenal taste of the sandwich. The other has finished his sub and is now moving on to Mr. Tweeter’s sub.

http://www.youtube.com/watch?v=QvtAenoJrhg

3. Bud Light

A fan never knows if he can influence the outcome of a game, but when it comes down to that defining moment, everyone turns into a believer.

http://www.youtube.com/watch?v=2oiHPEzCa08

4. Party City

A gripping Halloween commercial can turn out to be incredibly memorable.

http://www.youtube.com/watch?v=OHVkVBlq04k

5.Volkswagen

The German Automobile giant delivers a smooth test drive.

Here's Here’s where we’re headed!

So, what do digital marketers need to know to clinch the next big ad break?

1.  Quality over Quantity

No brand had more than one spot in the top 10. Too many advertisements annoy people. It’s better to have one stunning campaign than spurts of half-baked commercials.

2. Adam and Eve do think differently

Feminists might frown upon women living on venus but Nielsen’s data shows that women and respond to different kind of advertisements. Only 2 type of advertisements were remembered by both men and women. Those were: “Thriller,” from Party City (3 for women and 10 for men); and the commercial from Kay Jewelers (which was 10 for women and 6 for men).

Placing your advertisement during the most popular crime show slot won’t work wonders.

Doing a preliminary study of how men and women perceive that ad might.

3. Does size matter?

There seemed to be no correlation between how long an ad was and how fondly the audience seemed to remember it. 15 second ads scored as well as 45 second teasers. However, 60 second long ads didn’t work as well.

Lesson: Get your message out clearly but don’t take too long.

4.  Borrow, don’t cheat

Party city leveraged the power of a popular number to get the audience grooving to them. However, it was relevant to their brand proposition. Feel free to get ideas from any source, use them only if they go with your brand image, otherwise, the music might be memorable but your product won’t be.

5. Think long term

Brands need to have an integrated strategy that follows and builds  on whatever they believe in. Getting a memorable and catchy ad means nothing if the ad is not synchronous to the company’s brand positioning.

The biggest challenge to advertisers comes from placing their product prominently without being thought of as pushovers.

It’s a balancing act that can create stunning, cute or quirky campaigns that remain etched in your memory.

Think a little, how many of the top ten can you recall?

Book your Radarr demo today!

Recent Posts

View All Posts

CASE STUDY
Data is nothing but numbers if you are not able to weave a story and create meaningful insights.
Scroll down to view and download our free reports and whitepapers and learn how we utilize Radarr to give you insights into industry trends, social media happenings and much more.
Download Case Studies
how to find the right influencers
Find the Right Influencers: 10 Steps to Find the Right Influencer for Your Campaign
| Influencer Marketing

Struggling to increase your campaign reach? Find the right influencer. With social commerce gaining immense popularity over the past

social media engagement KPIs
Which of These KPIs Demonstrate Social Media Engagement?
| Social Media Marketing

Tracking the right KPIs helps you evaluate your content better and takes you closer to your social media goals.

influencer marketing campaigns
How to Run Influencer Marketing Campaigns: Best Practices and Examples
| Influencer Marketing

Learn more about the best influencer marketing campaigns and how to run one yourself. Influencer marketing is a method

tiktok growth strategy and tiktok algorithm
TikTok Growth Strategy – TikTok Algorithm And Strategies
| Social Media Marketing

Tiktok is one of the fastest-growing apps in history. It’s currently valued at $50 billion and has over 1

tiktok marketing statistics
23 TikTok Marketing Statistics You Need to Know in 2022
| Social Media Marketing

List of all the important TikTok marketing statistics you need to know. Whether you love it or hate it,

online reputation management
Online Reputation Management: What It Is, Why It Is Important and Best Practices to Follow
| ORM / Online Reputation Management

Whether you’re a small business or a Fortune 500 company, it’s important to have a good online reputation. Your

linkedin marketing statistics
37 LinkedIn Marketing Statistics You Need to Know in 2022
| Social Media Marketing

Planning to use LinkedIn for marketing and advertising? Here are the LinkedIn marketing statistics to know of. To market

guide to using youtube hashtags
Ultimate Guide to Using YouTube Hashtags to Grow Your Channel
| Social Media Marketing

Learn how to use YouTube hashtags to grow on the video streaming platform.  Did you know YouTube attracts 14.3

attribution model for social media marketing
What Is an Attribution Model for Social Media Marketing and Why Does It Matter?
| Social Media Analytics, Social Media Marketing

Struggling to understand if social media really works? Introducing attribution model. When using social media platforms for marketing, businesses

what is marketing analytics
Marketing Analytics: What It Is and Why It Matters for Fast-scaling Brands
| Market Analysis

Just like diamonds are said to be a girl’s best friend, we call marketing analytics a marketer’s best friend. 

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use