100+ Social Media Post Ideas and Examples for 2023
“Content is fire and social media is gasoline,” said Jay Bayer, Founder of Convince and Convert. That summarizes the power social media holds in taking your content from a well-written piece to a well-written piece that brings you, customers. However, on the flip side, everyone leverages this tool, which is often intimidating. Creating consistent content can be tiring and overwhelming, regardless of the platform you are using.
This is why we have put together 100 social media post ideas you can use to create content for your brand as you see fit. Let’s get started!
List of social media post ideas and examples to try
Social media content is not easy to create. So use the following social media post ideas as simply a springboard for your content calendar; remember to keep your industry and target audience in mind when using these.
1. Share your blog
All those endless hours spent creating the right blog with the right keywords can bring you organic traffic through search engines. However, sharing them on social platforms can help reach new customers.
2. Turn the blog into a carousel post
Create carousel posts using some of the best content on the blog, making them consumable even for impatient readers.
3. Share most loved posts
Was there a social media post that particularly resonated with your target audience and drove a lot of engagement? It’s time to bring it into the limelight again!
4, Share some content from the blog on your post
Break out of the monotony of images on LinkedIn and make posts only using text! The good thing is that you can use your existing blog content to craft these – remember to throw in some emojis and format the posts for readability!
5. Share company services
This one is obvious but essential. You have to make your content about your audience. But once in a while, it doesn’t hurt to be direct about what you offer.
6. Share company wins
Won an award or Crossed a company milestone? Share them!
This also helps act as social proof to those seeking similar products or services on social media, nudging them to engage with your brand.
7. Do a roundup of your month as a company wins and losses
Start a monthly series about what went down at your company. For startups, building in public has a lot of potential to form a good rapport with the audience.
8. Share job posts regularly with creativity – more traction gets you better people
Be creative and leverage hiring opportunities to increase engagement using fun posts. Your best hire might be the one to find it!
9. Share company culture photos
A photo of your employees having a great time in your office can do a lot for your brand value!
10. Share pictures of team outings
Spending time with your team outside the company shows you care about their well-being.
11. Share virtual meeting pictures or videos
Your team members are all over the globe, and can’t meet them at once? No worries, share pictures of virtual meetings. You can create short videos of your work surroundings to show where the team is logging in from!
12. Share employee stories
Give a platform for your employees to share personal stories. This shows that you care about giving everyone a voice.
13. Celebrate employee wins
Employee work anniversary, promotions, and any other wins – share them on social platforms and celebrate them out loud.
14. Share behind the scenes of your workplace
Everyone loves a good sneak peek of what happens in an office.
15. Share content that your employees create
A lot of your employees might be posting on their social platforms and sharing content relevant to your brand.
16. Share thought leader content
Gather the knowledge in your company and share thought leadership content regularly.
17. Share content from industry experts
Be proactive about sharing posts from industry leaders and acknowledging great campaigns.
18. Create polls
Polls are a great way to see what your audience thinks about various topics.
19. Encourage users to create theme-based content
User generated content is great for your brand. Encourage users to create theme-based content and share them.
20. Make it fun with Gifs
21. Don’t shy away from on-brand memes
Memes are great for relatability; create, and have fun with them.
22. Engage in some healthy competition
This is mostly used for B2C brands. Leverage it wherever you can.
23. Collaborate with industry influencers
Leveraging the expertise and social presence of industry influencers can give your brand a large boost of reach.
24. Collaborate with an industry expert with a decent following and do an account takeover
Account takeovers are a great way to expose your brand to a whole new set of audience.
25. Share your tweets on LinkedIn and repurposes
Post on one platform, and share them on the other!
26. Provide snippets of your product
Create byte-sized videos of your products and show their value to your audience.
27. Create how-to posts for your product and how-to related content
Be a reliable source of information and create how-to guides.
28. Share tips on how to excel using your product/industry-related stuff
Share productivity tips based on your industry and help your audience excel!
29. Conduct an AMA
This is a great way to encourage your audience and for them to ask anything on their mind about your brand.
30. Encourage sharing of puppy videos
Almost everyone likes to look at furry faces and paws on their feed. Ask your employees for pictures of their cute animals.
31. Share customer stories through case studies
Build trust by showing how you helped your customers through well-written case studies.
32. Interview your customers and share their stories
Create videos with your customers and share the story; or turn them into carousel posts!
33. Share statistics of how many people use your product and what benefits they gain from them
Numbers speak a lot and attract engagement – use them to your advantage!
34. Share customer testimonials/ reviews
Customers said great things about your brand? Create a graphically pleasing image with those quotes and share a post.
35. Create graphically pleasing images and share them
Nice designs will always work on social platforms; get creative and share your internal insights and studies using them.
36. Create a newsletter and share snippets of it
Newsletters help you communicate better with your audience. Help generate more sign-ups by showing what others are missing out on.
37. Conduct webinars and podcasts, reuse the end result content on social
Collaborate with industry experts by hosting webinars and creating podcasts. They make for great content on social platforms.
38. Give back and support causes locally/ globally
Support a cause that resonates with you and provide them exposure through your brand. Good will always bring you closer to your audience.
39. Celebrate holidays and make a fun correlation to your brand
Holidays are joyous occasions – celebrate them with your audience.
40. Introduce new hires to the world
Make your new hires feel special and show them some love on your feed.
41. Be witty, and don’t shy away from humor in your posts
Put on your creative hats and let the funny bone do its job.
42. Create downloadable content and share them on social
Resources such as ebooks, case studies, and whitepapers are great for generating leads. Promote them regularly on social platforms.
43. Encourage users to share their opinion on a relevant topic
Get insights from users directly. Ask them questions and collect responses.
44. Share interesting infographics
Pictures and facts, and statistics, all the while engaging your audience – infographics are a great way to make the most out of your posts.
45. Run weekly posts such as #motivationmonday
Create reassuring posts to help Monday blues.
46. Shout to the products and tech stack your company uses
Share your company’s favorite app or coding language and give it a shout-out.
47. Go live and interact with your followers
Going live is a great way to interact with your people.
48. Bust myths from the industry with myth vs. fact posts
Position yourself as a trustworthy source by consistently busting common myths from your industry.
49. Share facts with the “did you know?” theme
Research some facts and share them for educational purposes and promote your brand.
50. Share riddles and encourage followers to solve them
Riddles and puzzles are great to engage your audience and make your page about them.
51. Create region-specific posts
If you are a brand that serves multiple regions, then you might want to consider creating posts that cater to different audiences.
52. Share industry research/ relevant posts
Create interesting reports and share them!
53. Thank followers as you cross milestones
Got your first 100 followers? How about 1000 or 100000? No matter how many zeroes your follower count has, don’t forget to thank those who are there.
54. A sneak peek into the product you want to launch
Generate curiosity and hype around the new product by teasing your audience with some information – keep them guessing.
55. Share product updates/ upgrades
Fixed a bug or added the most requested feature? Announce it on your feed!
56. Create fun product use case videos
Show your audience how people can use your products!
57. Share before and after posts of your company/product
Started in a small garage and now work from the 20th floor? Share your company’s stories and how far you’ve come.
58. Encourage influencers and customers to create content using your products
Unboxing videos, or aesthetic photos are a great way to show your audience what they get when they buy from you.
59. Create this or that posts
Let your audience choose and engage.
60. Make use of days like “international book day” and ask people to share their favorites
There is an international day for almost everything – and that’s a good thing. Add the days you like to your calendar and create interesting posts.
61. Get on with the latest reel trend as suitable for your brand
Reels engage your audience well; make sure you use them creatively.
62. Share feel-good posts for good karma
Share random facts and posts that you know have a feel-good factor.
63. People love looking at human faces
Share pictures of your team and introduce them, or ask them to give a tip or advice!
64. Create new audio for reels
Encourage others to use them and gain more traction
65. Provide your opinion
Keep up with the latest topics and get real on social media.
66. Get feedback
Get suggestions from your audience through post
67. Conduct research from the data you have
You could collaborate with other industry experts and create reports that add value to your users
68. Start a hashtag trend
This is a straightforward way to open up your brand to new people.
69. Encourage followers to engage in community activities with you
Ask them to share a photo and reshare it!
70. Encourage shopping from the UGC content
Users wearing that bestselling show? Share the photo with permission and a shopping tag.
71. Talk about the events your company goes to/ is hosting
With events making a comeback across all industries, we recommend promoting them on your social media accounts too. Whether you’re hosting a small event or attending one, it is always worth the effort!
72. Share a limited-time giveaway, discount, or product
A great way to hype your products and generate FOMO.
73. Share company values and how it promotes inclusivity
Your brand values deserve to be shared with the world and be known for what it stands.
74. Ask followers to join your newsletter/email list
75. Share relatable stuff on Sundays
Make it more work comfort than work hustle. Make your account a safe space!
76. Do two truths and a lie about your brand
See how well your target audience knows you with a game of truth or lie. It’s a great way to also gauge what parts of your business you need to introduce to your audience.
77. Do end-of-the-year look-back videos
It’s always nice to show your followers the journey.
78. Fill-in-the-blank posts
Want to boost engagement on your social media accounts? It’s time to get people to respond and fill in the blanks have a way of nudging people to interact.
79. Get real and talk about difficult things
The world goes through ups and downs, and sometimes it’s important to take a stand. From layoffs to controversies, you can share your take on anything!
80. Do case studies or share success stories
No matter what your product or service is about, turn every success story into a social media post idea. You can post these as short videos, carousels or other content formats.
81. Create a mascot for your brand
Share fun content through them!
82. Share world leader quotes and stories on relevant days
Stories and aspirations keep people going – no matter which industry you are in. Identify who your target audience looks up to and ensure you bring them up in contextual ways on your social media.
83. Share motivating messages
Everyone can do with a little motivation and pep talk – whether you sell to the Gen Z or to the millennials, motivating messages can resonate with them all.
84. Share product demo videos or sneak peeks
This gives your users insights into your products.
85. Share templates
Make them easily accessible and usable.
86. Let company leaders share insights and wisdom
Identify leaders within the organization that your audience resonates with the most or trusts with their judgment; and use them as an authentic voice to convey a message.
87. Create videos featuring your product
Make satirical videos with a hint back to your product.
88. Listen to what customers say on social media and share insights
Tune into how your audience and customers feel about your brand. Then proceed to create a social media post condensing everything you have learned from them – you can address even negative comments and concerns through such social media posts.
89. Take feedback from social listening and show how you made upgrades
It’s a great way to show how much you care about your consumers and win them over again!
90. Celebrate public figures or important events
It’s the day of an important person from history or sports person who won at an event? Celebrate them!
91. Make your own version of a trending meme
Meme marketing is an evergreen strategy for businesses – when used contextually, you can actually turn it into an engaging social media post too!
92. Make a post of every month’s best selling product or most loved feature
Is there a specific product or service that your audience/ consumers loved particularly? Highlight it through a social media post and bring it into the limelight for the others following you.
93. Use a regular hashtag series that is about others
These give you brownie points in brand value.
94. Host a Twitter chat
Is there a specific niche you address with your product or service? Host a Twitter chat to answer FAQs or invite queries from your audience.
95. Go live on social media
The new-age consumers love seeing people behind the brand before they even interact with them. Host lives on your most active social account to discuss a topic, answer questions in real-time and build trust with your audience.
96. Share company achievements
These can be a new funding venture, customer acquisition, and more. If you got mentioned on a popular media site, go ahead and share that little milestone with them as well!
97. Share pictures of your workplace
Have a corner in the office that everyone likes? A nice artwork, maybe? Share it!
98. Share posts whenever you are tagged by your users
User generated content is the most authentic and unique piece of content out there. Repurpose or reshare it as a social media post – it also shows your users/ consumers how actively you’re keeping track of everything they talk about.
99. Share how you helped customers achieve noble things!
Did you have a common win with your customers? Share the news and encourage others to also join your experiments.
100. Create posts from your product community!
Is your product actively discussed or reviewed on communities and forums, turn those conversations into posts for your social media accounts.
Have fun posting with these social media post ideas this year!
Take some pressure off yourself with these 100 ideas for social media posts. Most importantly, you can rely on your users to help create content for you.
Social listening is a great way to stay on top of conversations among your audience and users. Keep a track of what others are talking about you, where you are tagged, and even when your brand is mentioned in a negative light. You can use all these insights to improve, and repurpose content.
You can also get in on what your customers are talking about and leverage these opportunities for various content ideas. You could even delegate this task to different tools. Radarr is an AI-powered tool that can conduct the social listening process for you and give you insights.
Whether you create posts from user-generated content or talk about your products, remember to have fun with them. Being a social media manager can be stressful when you have to churn out material that is expected to go viral constantly.
Take a deep breath. You got this!