This is the first part of our monthly social media marketing calendar series. Remember to subscribe to our newsletter for more!
More often than not, marketing is sporadic for businesses. Though everyone understands how important timing is when it comes to marketing, some businesses tend to follow the ‘on-the-go’ approach and miss out on many opportunities to engage their audience.
Businesses forgetting these dates is justified to some extent. After all, it can be overwhelming to plan marketing and advertising campaigns month after month.
However, this problem can be tackled smartly by having a monthly calendar of dates for your promotions.
To make things easier for you, we have come up with this marketing calendar for the month of April. It not only consists of all the significant dates but will also provide you with ideas to make it work. Enough of talks; let’s get into it!
Social media marketing calendar for April 2022
April 1 — April Fool’s Day
This has to be one of the most light-hearted days of the year– April Fool’s Day. There is no certainty on how this day originated. Some treat this day as a celebration because of the changing seasons. On the other hand, some believe that it comes from the time when the new calendar was adopted.
As a company, you should not miss an opportunity to show some marketing activity on April Fool’s Day. You can leverage social media to promote a non-existent product, post about shutting the business, play pranks on your customers, and can also arrange giveaways.
Remember the joke PayPal posted in 2018? They tweeted, saying that PayPal users will now be able to print money directly from their phones. This joke generated 5000 retweets. If only ten individuals see the retweet, PayPal targeted 50,000 people alone on Twitter. And let’s not include the news websites that reported this tweet and Facebook/Instagram pages that spread this further.
If your brand is about originality and creativity, you can generate a massive return on investment by marketing on April Fools’ Day. But be wary about the jokes you crack and not tap into something your audience is sensitive to.
April 2 — World Autism Awareness Day
World Autism Awareness Day was recognized nationally on December 18 2007. The aim was to encourage the Member States of the UN to spread awareness throughout the world about people who are going through Autism Spectrum Disorder.
In the United States, one in every 44 children is diagnosed with an autism spectrum disorder. When we talk about marketing, it’s not always about putting your products in front of your audience. It is more about being in the good books of your target audience.
Autism awareness day is an excellent opportunity for you to give back to people. You can raise awareness about it or raise funds to support an organization dedicated to autism. Let your audience know that you care about them.
Moreover, autism can be your theme for the month of April. For example, if you plan to raise money, collect them throughout the month. It’ll not only increase the funds but will also help you reach more people. You’ll go a long way if you can paint the right picture of yourself in your audience’s mind.
April 5 — Deep-Dish Pizza Day
Deep Dish Pizza is one of the most popular varieties of Pizza in America. And on April 5, people get an opportunity to celebrate it. American residents are always satisfied with the Pizza irrespective of how they are eating it. Be it dine-in, delivered, take out, or homemade – it works for America.
This is a massive marketing opportunity for Pizza brands or any food company for that matter. As a pizza store, you will not have a shortage of taglines to celebrate the birthday of a thick, tasty crust filled with delicious toppings.
For other food brands, they can create a mouth-watering atmosphere for their audience by putting out recipe videos, arranging masterclasses, offering a discount, etc.
April 6 — National Walking Day
Mark the first Wednesday of April as National Walking Day. It is the day when you celebrate the easiest way to stay fit and healthy. It might not look enough, but when you consistently walk for 30 to 60 minutes every day, it improves your health drastically. It can even help prevent ailments like Type-2 Diabetes, Heart Disease, and Cancer.
Almost every industry can target this day for marketing their business. Here’s how some of them can:
Health and Wellness Industry: There are various medicines available to boost energy levels, nutritional supplements to improve fitness, etc. You can use social media to educate your audience about how your products can take customers’ fitness to the next level when consumed with regular walks and exercise.
Fashion and Tech Industry: You can encourage people to go out on a walk. What do you get out of it? When they go out on a walk, they’ll need shoes and sports clothing– that’s the market you can capture. You can also sell a problem that not knowing how much you’ve walked and how much you improve can hamper your motivation to go out every day. Hence, customers should buy your smartwatch or fitness bank to track how much they’ve walked.
Food Industry: Go with a tagline like– “Done burning all the calories? We have some healthy food to offer.” You can be creative and convince people that just walking is not enough, they’ll need a healthy diet, and that’s where you can help them.
April 10 — Siblings Day
Call them your best friends or your arch enemies – the bond of siblings is a huge part of our lives. This is the reason why we celebrate them on April 10 every year. It was Claudia Evart who created this holiday in 1995 after losing her siblings at a very young age.
If you run a business associated with families, you can make the most out of this day by reminding your customers and viewers about it. Not just a reminder, you can attract more buyers by offering two-for-one on the selected range of products. You can make male-female combos for siblings.
Moreover, you can also ask employees to bring their siblings to the office for a small party and can capture the moments and post them on social media. When you show such a positive culture, you get commitment and loyalty from employees and customers.
April 10 — National Hug Your Dog Day
Dogs deserve all the love and affection that we can give them. And it’s no surprise that we have a day dedicated to hugging our dogs- The National Hug Your Dog Day. When you hug your dog tightly, it releases a hormone called ‘oxytocin’ in you and your dog. This hormone is basically a love drug that strengthens your bond with the dog.
Are you a part of the petconomy? If yes, you cannot miss telling the world how badly you stand for hugging pets (not just dogs). Moreover, it is not necessary to be from the pet industry to treat this day as a marketing opportunity. If you are a company following the pet-friendly office culture, this is the perfect day for you to boast about it on the internet.
When you make your office pet-friendly, you get more talented candidates that you were initially missing out on. There’s no better occasion than this to express your pleasurable attitude to our furry friends.
April 12 — National Grilled Cheese Sandwich Day
When you ask people of the United States to make a list of top comfort foods, Grilled Cheese Sandwich will be a part of almost every list. April 12 is the day recognized for bread grilled to perfection with warm, gooey, and melted cheese.
Another gold mine for the food industry. People love stories, and it’s a form of shareable content. You can educate them with the story of how the sandwich was popularized in 1762 as a quick snack during a card game. This is a lesser-known fact that most viewers will share within their circle, and hence your brand will catch more eyes.
If you are a restaurant owner, what you can instead do is run an offer like– “Eat One Sandwich, We’ll Pack One For Free!” You’ll see a massive boost in sales. And if people like the taste, they’ll definitely buy more and visit again.
April 17 — Easter
Easter is one of the principal holidays of Christianity. Three days after his death by Crucifixion, Easter marks the resurrection of Jesus. It is essential to know that the exact date of Easter changes every year. However, the definite period in which it occurs is March 22 to April 25.
You can use your social media accounts to create interactive (where you assign tasks) Easter giveaways. If you manage to have a good giveaway idea, you’ll be able to increase your brand awareness. When someone from the audience finishes the task, you can appreciate them, and this appreciation won’t go unnoticed.
Some of the things that you can include in the giveaway are recipe booklets of famous and traditional Easter meals, a box of bunny chocolates, a toolkit for Easter egg decoration, and other Easter-themed items. Including these items will surely make the giveaway more interesting.
April 18 — Tax Day
The US residents mark the deadline to file the income tax details as the Tax Day. They have to inform the IRS of all the income they received in the previous fiscal year. The date lies somewhere on and around April 15. However, the date can be extended to accommodate extreme weather conditions or holidays.
This is a terrific day for you to collaborate with finance companies and create something extraordinary for your customers. Take an example of The Times-News. They launched a free tax preparation sweepstake by collaborating with E & R Financial Solutions and Harrington Income Tax Service. The price included a $25 gift card and a free tax preparation. This promotional campaign drove wonderful results.
April 21 — World Creativity and Innovation Day
Creativity and innovation play a significant role in all aspects of human development. And the United Nations aims to raise awareness about it by celebrating World Creativity and Innovation Day on April 21. The UN is emphasizing it because innovation and creativity do not only yield economic value but are also the driving factors for social development.
You can celebrate this way with your audience by educating them about why sustainable development of humanity is needed if we want long-term success. You can host a seminar/webinar for this one, where you can share how you are relying on innovation and creativity to opt for sustainable development in your industry.
Moreover, if you are a SaaS brand, this is a great day to put yourself out there in public. You can flaunt your advanced and innovative technology to spread awareness about your brand.
April 22 — Earth Day
This is an amazing planet we live on, but it needs our help to thrive sustainably. That’s why on April 22, billions of people come together to celebrate Earth Day, aiming to protect our planet from deforestation and pollution. People across the world participate in various activities like planting trees, cleaning their residential area, etc.
You can launch a campaign where for every purchase a customer makes on April 22, you’ll plant a tree. This will definitely bring a boost to your sales. And on top of that, you’ll be doing some good work. Moreover, you can use quirky captions for your social media channels. Something like– “Thanks Earth, you rock!”
April 30 — Hairstylist Appreciation Day
Tipping hairstylists for their work is one thing, but if you genuinely want to make them feel appreciated for what they do, don’t forget to acknowledge National Hairstylist Appreciation Day. This day is not at all about bold and quirky hairstyles. It is more about the people who are behind them. It is about the people who make you look glamorous and help you feel confident.
This day has the potential to generate massive ROI, especially for companies of the beauty and cosmetic industry. If you are one of those, you can go out on your social media handles to thank the hairstylists for using your products. You must understand that when a beauty professional uses your brand, it becomes more credible for the individual users. You can give extra discounts to these professionals and encourage them to use your products.
Just Keeping Tab on Dates Is Not Enough
Keeping a tab on important dates does wonders, but it’s not enough if you want to unlock the true potential of marketing. You can make your marketing campaigns much more effective by listening to social media.
Social listening helps you identify what your target audience is engaging with. You can find out the trends they like being a part of and the ones that are not working for them. When you know a particular trend is working for them, you can put more effort to cash in on it.
For example, if your brand deals with a teenage audience, you’re more likely to attract a larger audience on April Fools’ day. On the other hand, health care professionals will be more interested in campaigns on World Autism Awareness and national walking day.
You can use Radarr, a social listening tool, to find out what your audience has to say about the ongoing trends in the market. Your marketing will become relatable to the majority once you understand what the audience expects from you. Social listening improves your digital marketing strategies and results, and there’s no question about it.
The real question is– Have you been listening?
If not, it’s time to get started with listening today. Book a demo of Radarr today.