• PRODUCTS
    • Radarr
    • Command Center
    • Sentiment API
  • PLANS
  • RESOURCES
    • Reports & Whitepapers
    • Webinars
    • Radarr Blog
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
  • SUPPORT
    • System Status
    • Contact Us
  • ACADEMY
    • Radarr Academy
  • TOOLS & API
    • Sentiment API
  • BOOK A DEMO
  • LOGIN/SIGNUP

Rules of Engagement: How Brands Should Connect with their Fans

  February 6, 2014
  peter.allmer
  Case Studies
social-speech-bubble

Companies and brands around the world are rapidly realizing the benefits of utilizing social media as a tool in their marketing arsenal. Naturally, social media platforms can be a great way to spread your brand name to an audience that would have been difficult to reach a decade ago.

However, despite all the benefits that social media can offer a brand, neglecting a page or Twitter account can have detrimental effects to a company. Failing to respond to customers on social media is just as negligent as ignoring them in person–how bad would it look if a customer asked a brand representative a question face-to-face, and received no answer!

But don’t let this dissuade you from using social media platforms to further enhance your brand. As a matter of fact, when a page is monitored, and the operator takes care to respond to and engage fans, the results can greatly bolster a brand’s appearance in the public eye.

Recently, Social Bakers  reviewed social engagement of a wide array of companies, praising those with the highest engagement scores. These included companies such as Dutch Airline KLM, Safaricom of Kenya, Personal Communications of Argentina and LBC Express Inc.

So how did these brands use quality engagement to boost themselves to social media stardom?

Let’s take a look at what they’ve been doing.

Responding to Inquiries

The brands below are doing it, and you should be too. One of the most important aspects of managing any social media platform is to always respond to your followers–the quicker, the better. Whether it is a question regarding pricing, a new product, or a policy, no question is too small, and consistent helpful answers will build a strong sense of trust and reliability between you and your audience.

https://www.facebook.com/SafaricomLtd/posts/10153750213355084

https://www.facebook.com/photo.php?fbid=10153749977210084

Customer Service

It used to be that in order to receive customer service, you would either have to have an operator direct you to the customer service department via telephone, or physically go to the company’s nearest customer service center.

The dawn of social media has changed this. Now, individuals can report an issue with a product, troubleshoot a problem, and much more, directly through a company’s social media platform.

Offering customer service through your brand’s social media platforms is a great way to build engagement, and should not be taken lightly.

Reinforcing Relationships

This aspect of social media engagement is often overlooked, but can go a long way. The manner in which you address and respond to your followers will say a lot about your company. Doing so in a warm, friendly manner, and addressing the customer directly by name can work wonders for engagement. Oh, and the occasional emoticon never hurts 🙂

https://www.facebook.com/photo.php?fbid=10151880888950773

Occasionally, you will run in to followers who are particularly dedicated to your brand. Throwing these individuals a shout-out will not only reinforce your relationship with them, but will also reflect positively on the rest of your audience.

The Banana 737! (By @JSteenwelle)

— Royal Dutch Airlines (@KLM) January 25, 2014

Key Take-Aways

As it turns out, engaging with your users to improve your brand image isn’t so hard after all, now is it? By following these simple guidelines, responding promptly to inquiries, providing efficient customer service on social media, and reinforcing your customer relationship, your brand too can be on its way to social media stardom!

Book your Radarr demo today!

Recent Posts

View All Posts

CASE STUDY
Data is nothing but numbers if you are not able to weave a story and create meaningful insights.
Scroll down to view and download our free reports and whitepapers and learn how we utilize Radarr to give you insights into industry trends, social media happenings and much more.
Download Case Studies
how to find the right influencers
Find the Right Influencers: 10 Steps to Find the Right Influencer for Your Campaign
| Influencer Marketing

Struggling to increase your campaign reach? Find the right influencer. With social commerce gaining immense popularity over the past

social media engagement KPIs
Which of These KPIs Demonstrate Social Media Engagement?
| Social Media Marketing

Tracking the right KPIs helps you evaluate your content better and takes you closer to your social media goals.

influencer marketing campaigns
How to Run Influencer Marketing Campaigns: Best Practices and Examples
| Influencer Marketing

Learn more about the best influencer marketing campaigns and how to run one yourself. Influencer marketing is a method

tiktok growth strategy and tiktok algorithm
TikTok Growth Strategy – TikTok Algorithm And Strategies
| Social Media Marketing

Tiktok is one of the fastest-growing apps in history. It’s currently valued at $50 billion and has over 1

tiktok marketing statistics
23 TikTok Marketing Statistics You Need to Know in 2022
| Social Media Marketing

List of all the important TikTok marketing statistics you need to know. Whether you love it or hate it,

online reputation management
Online Reputation Management: What It Is, Why It Is Important and Best Practices to Follow
| ORM / Online Reputation Management

Whether you’re a small business or a Fortune 500 company, it’s important to have a good online reputation. Your

linkedin marketing statistics
37 LinkedIn Marketing Statistics You Need to Know in 2022
| Social Media Marketing

Planning to use LinkedIn for marketing and advertising? Here are the LinkedIn marketing statistics to know of. To market

guide to using youtube hashtags
Ultimate Guide to Using YouTube Hashtags to Grow Your Channel
| Social Media Marketing

Learn how to use YouTube hashtags to grow on the video streaming platform.  Did you know YouTube attracts 14.3

attribution model for social media marketing
What Is an Attribution Model for Social Media Marketing and Why Does It Matter?
| Social Media Analytics, Social Media Marketing

Struggling to understand if social media really works? Introducing attribution model. When using social media platforms for marketing, businesses

what is marketing analytics
Marketing Analytics: What It Is and Why It Matters for Fast-scaling Brands
| Market Analysis

Just like diamonds are said to be a girl’s best friend, we call marketing analytics a marketer’s best friend. 

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use