• PRODUCTS
    • Listen: Social and Digital Intelligence
    • Respond: Social Media Response
    • Analyze: Page Analytics
    • Publish: Social Media Publishing
    • Social Studio Alternative
    • Command Center
    • Sentiment API
  • PRICING
  • RESOURCES
    • Reports & Whitepapers
    • Premium Reports
    • Webinars
    • Radarr Academy
    • System Status
  • BLOG
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
    • Contact Us
  • FREE 7-DAY TRIAL
  • BOOK A DEMO

Rules of Engagement: How Brands Should Connect with their Fans

  February 6, 2014
  peter.allmer
  Case Studies
social-speech-bubble

Companies and brands around the world are rapidly realizing the benefits of utilizing social media as a tool in their marketing arsenal. Naturally, social media platforms can be a great way to spread your brand name to an audience that would have been difficult to reach a decade ago.

However, despite all the benefits that social media can offer a brand, neglecting a page or Twitter account can have detrimental effects to a company. Failing to respond to customers on social media is just as negligent as ignoring them in person–how bad would it look if a customer asked a brand representative a question face-to-face, and received no answer!

But don’t let this dissuade you from using social media platforms to further enhance your brand. As a matter of fact, when a page is monitored, and the operator takes care to respond to and engage fans, the results can greatly bolster a brand’s appearance in the public eye.

Recently, Social Bakers  reviewed social engagement of a wide array of companies, praising those with the highest engagement scores. These included companies such as Dutch Airline KLM, Safaricom of Kenya, Personal Communications of Argentina and LBC Express Inc.

So how did these brands use quality engagement to boost themselves to social media stardom?

Let’s take a look at what they’ve been doing.

Responding to Inquiries

The brands below are doing it, and you should be too. One of the most important aspects of managing any social media platform is to always respond to your followers–the quicker, the better. Whether it is a question regarding pricing, a new product, or a policy, no question is too small, and consistent helpful answers will build a strong sense of trust and reliability between you and your audience.

https://www.facebook.com/SafaricomLtd/posts/10153750213355084

https://www.facebook.com/photo.php?fbid=10153749977210084

Customer Service

It used to be that in order to receive customer service, you would either have to have an operator direct you to the customer service department via telephone, or physically go to the company’s nearest customer service center.

The dawn of social media has changed this. Now, individuals can report an issue with a product, troubleshoot a problem, and much more, directly through a company’s social media platform.

Offering customer service through your brand’s social media platforms is a great way to build engagement, and should not be taken lightly.

Reinforcing Relationships

This aspect of social media engagement is often overlooked, but can go a long way. The manner in which you address and respond to your followers will say a lot about your company. Doing so in a warm, friendly manner, and addressing the customer directly by name can work wonders for engagement. Oh, and the occasional emoticon never hurts 🙂

https://www.facebook.com/photo.php?fbid=10151880888950773

Occasionally, you will run in to followers who are particularly dedicated to your brand. Throwing these individuals a shout-out will not only reinforce your relationship with them, but will also reflect positively on the rest of your audience.

The Banana 737! (By @JSteenwelle)

— Royal Dutch Airlines (@KLM) January 25, 2014

Key Take-Aways

As it turns out, engaging with your users to improve your brand image isn’t so hard after all, now is it? By following these simple guidelines, responding promptly to inquiries, providing efficient customer service on social media, and reinforcing your customer relationship, your brand too can be on its way to social media stardom!

Book your Radarr demo today!

Recent Posts

View All Posts

Trusted by 1000+ brands

  • Book A Demo with Radarr

Book A Demo

Name

Company Name

Work Email

Job Title

Phone Number

Thank you for contacting us!
We will be in touch with you shortly.
linkedin live guide for marketers
A Complete Guide To LinkedIn Live And Why Your Brand Should Consider It
| Social Media Marketing

Learn how to use LinkedIn Live for marketing and branding. If you’re a digital marketer, you’ve definitely heard of

marketing strategies that are not discounts
Three Effective Marketing Strategies That Are Not Giveaways
| Social Media Marketing

Discounts and giveaways have been known to generate engagements – who doesn’t want a chance to win prizes? Of

blackpink jakarta concert
Blackpink Jakarta Concert: Insights For Concert/Event Organizers
| Media Monitoring

As part of their world tour, the South Korean girl group Blackpink greeted their fans in Indonesia with the

Key Learnings from the Brand Safety Summit 2023 in Singapore
| Media Monitoring

And how Social Listening can help brands ensure brand safety. Last 15th of March 2023, top global marketers, ad

youtube shorts guide for marketers
Complete Guide To YouTube Shorts To Reach Your Brand Audience
| Social Media Marketing

Learn all about using YouTube Shorts for branding and marketing. Videos are a great way to reach out to

digital nomads and what to do with them
The Digital Nomads and What to Do With Them
| Behind The Scenes

A digital nomad works online from different locations, adopting a nomadic lifestyle as they travel from one place to

movie reviews by marketers - pathaan
Movie Reviews by Marketers: What the Internet is Saying (and We Think) About Pathaan
| Media Monitoring

Pathaan is an action-thriller movie released on January 25th, 2023, starring Shah Rukh Khan, John Abraham, and Deepika Padukone.

Movie Reviews by Marketers: Island – A Global Masterpiece, Domestic Flop
| Media Monitoring

“Island” is a Korean fantasy-hero drama set on Jeju Island about three individuals – Won Min-Ho (Lee Da Hee),

complete guide to tiktok live for brands
TikTok LIVE for Brands: Everything You Know to Make It a Success
| Social Media Marketing

Learn why we think brands should experiment with TikTok Live. TikTok officially has over 1 billion monthly active users

social listening mistakes your brand needs to avoid
8 Common Social Listening Mistakes Your Brand Needs to Avoid
| Social Listening

Learn how to derive the most insights from social by avoiding these social listening mistakes.  Social listening can be

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use