• PRODUCTS
    • Listen: Social and Digital Intelligence
    • Respond: Social Media Response
    • Analyze: Page Analytics
    • Publish: Social Media Publishing
    • Social Studio Alternative
    • Command Center
    • Sentiment API
  • PRICING
  • RESOURCES
    • Reports & Whitepapers
    • Premium Reports
    • Webinars
    • Radarr Academy
    • System Status
  • BLOG
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
    • Contact Us
  • FREE 7-DAY TRIAL
  • BOOK A DEMO

Movie Reviews by Marketers: What the Internet is Saying (and We Think) About Pathaan

  March 18, 2023
  Radarr Admin
  Media Monitoring
movie reviews by marketers - pathaan

Pathaan is an action-thriller movie released on January 25th, 2023, starring Shah Rukh Khan, John Abraham, and Deepika Padukone. The film was directed by Siddharth Anand and written by Shridhar Raghavan and Abbas Tyrewala. Pathaan set a new benchmark for opening weekends with $12.2 Million on its first international release day.

The movie follows Shah Rukh Khan as Pathaan, an Indian spy, and Deepika Padukone as Rubina Mohsin, an Inter-Services Intelligence (ISI) agent on their search for John Abraham as Jim, a Research & Analysis Wing (RAW) defector planning to release a deadly virus across India.

According to The Audience…

The movie received mostly positive (61%) reactions from the audience. Pathaan’s action scenes, plot twists, and thrills are the main attractive point of the movie. The movie also received several (39%) negative feedback, primarily related to the inappropriate cultural and religious representation in the film. Positive conversations were about 60.95% on Shah Rukh Khan’s return to the movies after four years with Pathaan, which created hype amongst the audience. The film impressed many of them, and for negative conversations, 39.05% were on the weak storyline and did seem a tad stretched in the second half when you’re longing to reach the climax.

What Makes “Pathaan” Good?

Actions, Twists, and Thrill. The movie has superb action, twists, and thrills of wholesome entertainment. Shah Rukh Khan delivers the best performance in the high-octane action film, and also there is non-stop entertainment. The plot has a lot of twists and turns that will keep you interested.

Salman Khan’s Cameo. One of the movie’s significant highlights is Salman Khan’s surprise cameo appearance as “Tiger” in Pathaan. Tiger is the main character of Ek Kha Tiger (2012) and Tiger Zinda Hai (2017), which share the same fictional universe as Pathaan, dubbed as Yash Raj Film (YRF) Spy Universe.

Shah Rukh Khan comeback after four years. After four years of hiatus, people were happy to see Shah Rukh Khan on the big screen. His comeback didn’t disappoint – the audience often praised Shah Rukh Khan’s performance in this movie.

Intro of Yash Raj Film (YRF) Spy universe. Pathaan is the fourth installment of the YRF Spy Universe franchise, with all of its predecessors generating positive reviews from the audience. Inspired by Marvel Cinematic Universe, Pathaan is also the first YRF Spy Universe film that introduces a mid-credits ending scene.

What Makes “Pathaan” Bad?

An Indian soldier is portrayed as a terrorist. John Abraham’s character in the movie is an Indian RAW agent dumped by the government and was ready to take revenge. This led some people to claim that the film Pathaan portrayed an Indian soldier as a potential terrorist, which the public felt was offensive.

An actress was wearing a dress offensive to the Hindu culture. “Besharam Rang,” one of the movie soundtrack, featured Deepika Padukone – a Pakistani Muslim woman – wearing a saffron-colored bikini. This triggered the people because a Pakistani Muslim woman was prohibited from wearing a bikini, and the saffron color of the bikini was considered offensive to the Hindu culture. This led many people to boycott the movie, promoting #BoycottPathaan on social media.

A boring second part of the movie. While the film has multiple impactful scenes, some people felt the overall storyline was boring and predictable.

Weak VFX effects – The audience wasn’t impressed with a few scenes from the Pathan due to the weak VFX effects.

Overall, Pathaan is a well-written, action-packed movie. The fifth installment of YRF Spy Universe, “Tiger 3”, is planned to be released in 2023. With Shah Rukh Khan and Salman Khan cast to reprise their roles, Tiger 3 is expected to attract much attention, especially from the Indian market. Has your brand tapped into the opportunity?

About the author

Amrutha S H, is a junior Insight Analyst at Radarr Technologies. She has done a Bachelors of Engineering in Electronics and Instrumentation. She reviewed Pathaan because it was a recent Bollywood blockbuster, and used the Radarr platform to examine what people were saying about it and how successfully it reached the audience.

Recent Posts

View All Posts

Trusted by 1000+ brands

  • Book A Demo with Radarr

Book A Demo

Name

Company Name

Work Email

Job Title

Phone Number

Thank you for contacting us!
We will be in touch with you shortly.
linkedin live guide for marketers
A Complete Guide To LinkedIn Live And Why Your Brand Should Consider It
| Social Media Marketing

Learn how to use LinkedIn Live for marketing and branding. If you’re a digital marketer, you’ve definitely heard of

marketing strategies that are not discounts
Three Effective Marketing Strategies That Are Not Giveaways
| Social Media Marketing

Discounts and giveaways have been known to generate engagements – who doesn’t want a chance to win prizes? Of

blackpink jakarta concert
Blackpink Jakarta Concert: Insights For Concert/Event Organizers
| Media Monitoring

As part of their world tour, the South Korean girl group Blackpink greeted their fans in Indonesia with the

Key Learnings from the Brand Safety Summit 2023 in Singapore
| Media Monitoring

And how Social Listening can help brands ensure brand safety. Last 15th of March 2023, top global marketers, ad

youtube shorts guide for marketers
Complete Guide To YouTube Shorts To Reach Your Brand Audience
| Social Media Marketing

Learn all about using YouTube Shorts for branding and marketing. Videos are a great way to reach out to

digital nomads and what to do with them
The Digital Nomads and What to Do With Them
| Behind The Scenes

A digital nomad works online from different locations, adopting a nomadic lifestyle as they travel from one place to

movie reviews by marketers - pathaan
Movie Reviews by Marketers: What the Internet is Saying (and We Think) About Pathaan
| Media Monitoring

Pathaan is an action-thriller movie released on January 25th, 2023, starring Shah Rukh Khan, John Abraham, and Deepika Padukone.

Movie Reviews by Marketers: Island – A Global Masterpiece, Domestic Flop
| Media Monitoring

“Island” is a Korean fantasy-hero drama set on Jeju Island about three individuals – Won Min-Ho (Lee Da Hee),

complete guide to tiktok live for brands
TikTok LIVE for Brands: Everything You Know to Make It a Success
| Social Media Marketing

Learn why we think brands should experiment with TikTok Live. TikTok officially has over 1 billion monthly active users

social listening mistakes your brand needs to avoid
8 Common Social Listening Mistakes Your Brand Needs to Avoid
| Social Listening

Learn how to derive the most insights from social by avoiding these social listening mistakes.  Social listening can be

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use