Learn how to find the social media publishing frequency best suited for your brand.
The power of social media is immense when it comes to finding new consumers, and it has emerged as an unconventional platform for brands to reach their audiences. And of course, having a robust social media presence also boosts search engine performances.
However, there’s one question that plagues the mind of social media marketers as to what should be the ideal social media frequency. Should you post once a week? Or twice a day?
Quality of content and consistency is incredibly essential to social media success. Before diving into the details, it is crucial to understand that quality always trumps quantity when it comes to posting on various social platforms. So, even if you are posting an ideal number of social media posts per day, it won’t help you achieve business goals if your content is sub-par.
Nevertheless, knowing how often to post on social media is also a vitally important aspect of your social media marketing strategy.
Social Media is not “One for All and All for One.”
Social media is like a puzzle; unless you put all the right pieces in the right places, it’s impossible to succeed. Some pieces are about what to post, when to post, where to post, and, most crucially, how often to post on social media.
All these factors play an essential role in influencing people to engage with what you post, boosting traffic to your website, and meeting your social media marketing goals.
Your goal as a social media marketer should be to connect with audiences without driving them away. If you are posting only occasionally, it’ll be an “out of sight, out of mind” scenario, and your audience will forget that you exist. On the other hand, if you are posting too much on social media, you will overwhelm your followers, spam their news feeds and drive them away altogether.
Hence, aiming for the perfect balance of sharing and listening is your best bet to achieve your business goals.
How often to post on social media optimally?
Social media posting frequency varies broadly from channel to channel, so what works for your brand on Instagram might not be the golden rule on Facebook. With more brands relying on social media to promote their businesses, it is becoming tough to manage a brand account on social channels, and keeping up the pace is getting tougher.
That’s why one must know and find a suitable posting frequency on social media. In this article, we have broken down the ideal number of social media posts per day for the most popular social media channels.
How Often to Post On Instagram
Instagram has over 1.22 billion monthly active users and is one of the top favorite social platforms of all users worldwide. If you run a visual business, Instagram is the best place to advertise your business, services, and products, as it is a highly visual platform.
For Instagram, keep your posts limited to 1-2 per day. It is important to note when your users are online and post the planned content during those peak times to improve your posts’ engagement and interactions. Visit your Instagram business profile insights and navigate the audience page to view your users’ most active times.
You may also want to experiment with Instagram’s newer content types, such as Instagram Stories, Reels, and IGTV.
Insta stories are an ideal way to showcase videos of your day-to-day tasks, sneak peeks of a new product, etc. Instagram Stories are tiny bits of content that disappear in 24 hours and are less formal than regular Instagram posts. Since they have a short shelf life, the optimal frequency of posting Instagram Stories is 10 per day.
Instagram Reels, introduced in August 2020, are a great way to create and share how-to content. The Instagram algorithm prioritizes video content; hence it is recommended to post 5 to 7 reels to boost the visibility and engagement of your account consistently.
Lastly, IGTV (Instagram Television), introduced in 2018, provides a long-form video option to Instagram. With IGTV, users can upload a 15-minute video from a mobile device and a 60-minute long from a computer! Users can view the first minute of the video before being prompted to watch the rest on IGTV. Since this is long-form video content, it takes longer to produce and has higher production value, so it’s better to limit IGTV posts to not more than a couple per month.
How Often to Post On Facebook
The world’s most preferred social media channel is Facebook, with over 2.9 billion daily active users. Due to this, Facebook is often a brand’s first choice to increase its social media presence. This platform gives a vast opportunity to explore new markets and gain new customers for individuals and brands alike.
It is generally recommended to post 1-2 times per day and no more than that. Studies have even shown a drop in engagement if you’re posting more than that, as the users may get frustrated with too many posts and ‘unlike’ a Facebook Page.
Facebook algorithms are designed such that the posts show up only on the news feed of users who regularly interact with your brand and follow your page.
Also, if you are promoting an event, you should plan to post it 5-10 days in advance to allow your users to see it before the event. To check if you are getting the most out of your posts, keep a tab on your active follower data by viewing your Page Insights on Facebook.
How Often to Post On Twitter
Twitter is soon emerging as an excellent platform for brand visibility. 67% of B2B companies use Twitter as their marketing tool, quickly becoming part of several digital strategies, irrespective of industry verticals.
Twitter offers a great “reach” potential to brands. No matter how many times you post on Twitter, your post will show up on the news feed of all your followers, but the lifespan of posts is significantly shorter.
If you are a local business, following the industry average of 3-4 Tweets a day is good enough; however, if your business is global, you can post up to 10-15 tweets per day to cater to different time zones.
How Often to Post On LinkedIn
LinkedIn is a profession-driven social platform with over 875 million users, making it the perfect platform to find new talents and clients for your business. LinkedIn is an excellent fit for you if you run a software business or are a B2B company.
The average posting frequency on LinkedIn is one post per day, and studies from LinkedIn claim that 20 posts per month allow you to reach 60% of your audience. However, do not post less than twice a week on LinkedIn.
Always post at the beginning of the week to benefit your users. Due to the professional nature of the site, weekends are not preferred for posting on LinkedIn. Sharing industry insights and news about your company gives the best results.
How Often to Post On TikTok
With over a billion monthly active users worldwide, TikTok is one of the best social channels for brands who want to connect with a younger audience. You should be transparent in your brand messaging as Gen Z audiences prioritize relatable and authentic content.
TikTok has become the origin of viral content, influencer trends, memes, etc. Users can create short 15-second short videos and add background music on top. It’s a great way to constantly test which themes, topics, sounds, and hashtags work the best.
TikTok has provided its own reference of 1-4 posts per day. Posting multiple times a day can help you stay on top of the feed for your audience.
How Often to Post On Pinterest
Most people love using Pinterest because it can easily showcase and promote products. Though it is technically a social network, this channel acts as more of a visual search engine. It works like an online catalog that lets you create boards specific to particular interests, themes, and topics.
Pins are basically attention-grabbing graphic posts that take users back to a link leading to a blog post or website landing page. It’s best to post at least one pin a day and do it evenly to ensure all your Pinterest boards stay updated. The recommended minimum frequency is 3 to 5 Pins per day.
Ensure you’re constantly creating fresh and quality content for Pinterest, as the platform prefers new pins in a user’s smart feed. Use new features and updates, such as stories and tags, to your advantage, as these are the features that control the movement of all users on the platform.
Wrapping it Up
As they say, there is no one-size-fits-all. What works well for other brands may not work well for you, or for that matter, what works on one social media channel doesn’t work on the other. But, with a bit of research, analytics, and experimenting, you’ll be able to figure out the ideal social media frequency for your brand or business.
Use social media analytics tools to measure until you strike the right balance between being informative and optimizing engagement or annoying and overwhelming your audience.
If you want to learn more about how Radarr can help you track your metrics and enhance your brand reputation online, book a demo today!