• PRODUCTS
    • Listen: Social and Digital Intelligence
    • Respond: Social Media Response
    • Analyze: Owned Page Analytics
    • Publish: Social Media Publishing
    • Social Studio Alternative
    • Command Center
    • Sentiment API
  • PRICING
  • RESOURCES
    • Reports & Whitepapers
    • Premium Reports
    • Webinars
    • Radarr Blog
    • Radarr Academy
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
  • SUPPORT
    • System Status
    • Contact Us
  • FREE 7-DAY TRIAL
  • BOOK A DEMO

Comprehensive Social Media Data from China With 20/Twenty – Weibo, WeChat, YouKu, Baidu, Bilibili & More

  May 31, 2019
  Neha.mistry
  China Social Media | Data Coverage & Support | Social Listening | Social Media Tracking
20 Twenty l Radarr

Get access to data from the world’s largest online audience – China with Social listening tool


With an online growth rate of more than 5% year-on-year, access to social media data from China is no longer a ‘nice-to-have. It has become a necessity if you want the complete picture of consumers online.

China Data Growing Online Social Media Users

Current and Projected Online User Numbers In China (In Millions)
Image credits: statista.com

In 2018, there were 673.5 million unique social media users recorded in China. Despite Facebook, Twitter and Google being banned in the country, local social media powerhouses such as Tencent Weibo, WeChat and bilibili are innovative, growing rapidly and have surpassed the user numbers of many mainstream platforms. 

With Social listening tool complete and robust tracking across all China platforms, you can stay on top of global conversations and trends.

China Data Platforms covered by Radarr 20/Twenty include, but are not limited to the following –

  • WeChat: More than just the Chinese Facebook
  • Sina Weibo: Twitter of China
  • Tencent QQ: Popular Instant Messaging App
  • Toudou Youku: Youtube of China
  • Baidu Tieba: A Search Engine Forum
  • Douban: Lifestyle Discussion Platform
  • Zhihu: The Quora of China
  • Meituan – Dianping: The Chinese Versions of Yelp
  • Momo: Tinder of China
  • Meitu: From the Creators of Meipai
20/Twenty Brings You Real-Time Access To China Platforms - Baidu, Youku, Tencent, Weixin, WeChat and so many more


Tom Ford & Chanel – Tapping Into the Newly Recognized & Growing Male Beauty Market in China

Growing Social Trends Cosmetic Male Market In ChinaChina - The Largest Male Cosmetics & Beauty Market & Fast Growing


Beauty and cosmetic top players such as Tom Ford and Chanel have aptly leveraged social media insights and social trends to build success around the sale of their products. They have achieved this by tapping into consumer needs identified through online conversations analysis, mining and subsequent research.

China’s hottest lipstick influencer – Li Jiaqi, known as ‘Lipstick Brother’, says that the demand for male beauty is not being met.
Image credits: jingdaily.com

Tmall, China’s largest B2C e-commerce platform recently revealed that the growth rate for men buying beauty products is higher than among women (31% year-on-year growth versus 29%). The Chinese male beauty market continues to outperform those in other countries, with a projected growth of 15.2% over the next 5 years. Compared to a global average of 11%. According to Tmall, we are entering the Chinese ‘Male Beauty Era’. – jingdaily.com

Top 5 largest men’s products market
With rapid economic growth and improvement in the quality of life and lifestyle across the country, the demand for lifestyle products, including luxury and cosmetics is growing. Such is the case with the newfound growing demand for cosmetics for males.
Tom Ford with their concealer for men and Chanel’s Boy de Chanel cosmetic range have risen up to meet this new and fast-growing demand with insights from China social media data.The main channel that luxury brands are using to tap into these new audiences are KOLs (Key Opinion Leaders/influencers). As such, for this new audience segment of ‘young good looking men’ (known in Chinese as ‘little fresh meat’ 小鲜肉) in the male beauty segment, brands are and have successfully engaged influencers. These include online celebrities such as Fang Junping (an active fashion and cosmetics blogger), Frankie Han (Fashion blogger) etc. These are commonly partnered with, to boost brand presence and engagement with online Chinese audiences.

Montblanc – Leveraging Consumer Interests To Boost Product Relevance – Moon Phase
Montblanc uncovered an insight from studying social conversations and integrated the concept of crystal gazing and the lunar cycle into its brand comms. Audience interest in the moon cycle inspired Montblanc to create a dynamic QR code incorporating different elements of the lunar cycle on WeChat. WeChat users would have to enter their gender and date of birth, which would then generate a depiction of how the users profile associated with the lunar cycle and their identities, connections, side interests and professions. This resulted in Montblanc achieving high levels of engagement and resonance with the Chinese audience for it’s newly launched product.

MontBlanc Leverages Insights From Social Media To Build Brand & Product Relevance


Image credits: jingdaily.com

Trusted by 105+ brands worldwide, we pride ourselves in delivering reliable and comprehensive social data for insights mining at your fingertips.

To learn more about how you can also leverage and get comprehensive access to social media China data today, get in touch with
Radarr or write to us at info@www.radarr.com

Recent Posts

View All Posts

Trusted by 1000+ brands

  • Book A Demo with Radarr

Book A Demo

Name

Company Name

Work Email

Job Title

Phone Number

Thank you for contacting us!
We will be in touch with you shortly.
storytelling marketing examples
16 Unforgettable Storytelling Marketing Examples
| Uncategorized

Learn from the best storytelling marketing campaigns. Every marketer, at some point, realizes the importance of a good story.

social media post ideas - radarr
100+ Social Media Post Ideas and Examples for 2023
| Social Media Marketing

100+ Social Media Post Ideas and Examples for 2023  “Content is fire and social media is gasoline,” said Jay

improve social media response time
Best Practices and Hacks to Follow to Improve Social Media Response Time
| Social Media Marketing

List of underrated tips to improve social media response time. Social media channels continue to become platforms for sharing

social media publishing frequency
How to Find the Right Social Media Publishing Frequency
| Social Media Marketing

Learn how to find the social media publishing frequency best suited for your brand. The power of social media

should you use a social media scheduler
Should You Be Publishing via a Social Media Scheduler? Here’s Everything You Need to Know
| Social Media Marketing

See why we think you should use a social media scheduler to manage accounts better. In today’s digital age,

gopro social media strategy for marketing
GoPro Social Media Strategy Breakdown and What You Can Learn From Them
| Social Media Marketing

Learn from GoPro social media strategy for better marketing. Social media has become an essential tool for businesses looking

guide to metaverse marketing by radarr
Metaverse Marketing – Everything You Need to Know!
| Social Media Marketing

Learn all about metaverse marketing and why you should get started now. The world of marketing is changing. Virtual

best year in review campaigns
Best Year in Review Campaigns: What Your Brand Can Learn and How to Create Yours
| Social Media Marketing

Learn from the best Year in Review campaigns. Do you know what’s better than having a great year? Having

Demo Post Testing
| Uncategorized

social insights from world cup 2022 finals
Social Media Insights from FIFA World Cup 2022: WHAT A FINAL!
| Market Analysis, Social Listening

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use