The debate about Facebook’s organic reach drop is still in full swing. Many still believe that there is hope for some free marketing on Facebook, and continue to pump time and effort into creating effective content for their pages. A lot of marketers have either given up, or simply accepted that Facebook is pay to play – and have started allocating a larger budget for Facebook advertising.
In my quest to find reason in this world of an ever changing social media landscape (yes, I’m dramatic) – I stumbled upon the door of EdgeRank Checker’s Chad Wittman, someone who’s been tracking page engagement metrics on Facebook before Mark Zuckerberg himself understood what it was. Chad is quite obviously, on our expert panel in the Social Marketer’s Quiz.
The Engagement round is the very first one in the quiz, which of course, stresses on the importance of social marketers having the right skills to engage with their audience. I chased Chad around and got him to share some insights on social media engagement with us!
Let’s tackle the major question that’s on everyone’s minds, after the fall in organic reach and everyone crying foul, should brands continue to use Facebook as their primary marketing platform?
With the recent Facebook newsfeed changes, how does EdgeRankChecker make everyone\’s lives easier?
Based on the amazing analysis you\’ve continuously done with EdgeRank Checker, what would you call the four pillars of a marketing strategy on Facebook?
From all the questions in the quiz in the Facebook round, which one stood out for you as the most interesting and why?
It’s clear that brands should stop obsessing over likes on Facebook, what metric on Facebook should they truly obsess over?
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