Most people believe that only four people in the entire history of humanity have had any sort of liking towards numbers, and one of them was Pythagoras. As marketers, we don’t like numbers unless they say things like 400 shares or 800 comments. Those are numbers we can deal with.
But each time a client asks us to give them a report on the CTR over the last month, the bounce rate on a particular landing page, we all start panicking. Spreadsheets in general, are something that Satan himself put on earth. All that said and done, there is nothing more important today to marketers than data. It should be the backbone of your marketing plan, the backbone of your content calendar and what you base your business decisions on.
If you don’t have hard data to back up your plan or justify what you’re doing, you’re shooting in the dark. We learnt that the hard way. The Social Marketer’s Quiz has an entire round dedicated to Analytics, and it’s no surprise that it’s proving to be the hardest one to cross. Our Analytics Expert, is Alex Peiniger, one of the most efficient people on the planet, and CEO of Quintly.
We caught up with him to figure out how important analytics truly is today, and what marketers are missing out on if they’re not paying enough attention to it.
For marketers who don’t pay too much attention to analytics, what are they missing out on?
What does Quintly provide in terms of analytics that no other tool out there is able to?
Do all marketers need to be come data scientists? How much is too much obsession with data?
Traditional marketers tend to advocate a gut feeling to a campaign. How much stress should be given to a gut feeling when analytics is also in the picture?
Some marketers dive into data every day, some every week, some every month – is there an adequate amount of time or an adequate amount of visits after which one should look at data insights?
Some amazingly insightful answers from Alex, hopefully this will make you pay attention to the analytical side of what you’re doing with your marketing! How good are you at marketing? Take our quiz and find out! There’s a dedicated round for Analytics for you to figure out how good you are when it comes to analytics specifically, and the questions have all been vetted by Alex himself.
Book your Radarr demo today!