• PRODUCTS
    • Radarr
    • Command Center
    • Sentiment API
  • PLANS
  • RESOURCES
    • Reports & Whitepapers
    • Webinars
    • Radarr Blog
  • COMPANY
    • About Us
    • Careers
    • Media Coverage
  • SUPPORT
    • System Status
    • Contact Us
  • ACADEMY
    • Radarr Academy
  • TOOLS & API
    • Sentiment API
  • BOOK A DEMO
  • LOGIN/SIGNUP

A One Day 400,000+ Increase in Facebook Page Likes Explained

  April 7, 2014
  taru.bhargava
  Campaigns | Facebook
Facebook Page for KFC USA

Being rated as one of the most coveted fast food brands in the world doesn’t come easy. Apart from keeping the best quality standard around the food making it ‘talk of the town’ requires a robust marketing strategy. Like all other businesses fast food brands have endorsed ‘Social Media’ as the new marketing mantra, and are in the race for more Facebook page likes.

The big question is how many of them are doing it right? We had shared with you in an earlier story about how McDonald’s  went wrong in its strategy and we assumed that this may just be the approach of food brands in general, till we witnessed a 400,000+ surge of likes on the Facebook page of an internationally renowned fast food brand! No guesses here, yes we are talking about KFC.

Facebook Analytics by Social Bakers

#HowDoYouKFC

KFC wanted to promote its limited-time Extra Crispy Boneless Chicken (sorry the product is off-shelf now) with an aim to elevate and empower its real user connection and hence devised a comprehensive campaign for the same with the hashtag #HowDoYouKFC, striking the right cord with the audience. March 27th, 2014 became an epic day in the history of KFC when this campaign broke all barriers.

The campaign gave the consumers an avenue to connect with the brand in a minimalistic and informal way. What made #HowDoYouKFC work was the basic principle of any business i.e ‘Customer is the king’. Let’s dive in to analyze this campaign better.

Keeping it Simple

“If you can’t explain it to a six-year-old, you don’t understand it yourself” – Albert Einstein

Social Media strategies that are elaborate are passé, especially when the target audience (read: customers) have the very little attention span. A crisp and clear strategy thus would work best for any brand. KFC kept this campaign very simple by directing customers to upload a review on any chosen social network with the hashtag #HowDoYouKFC using their iPhone and then pasting the link in the pre-assigned URL bar on their website and voila it’s done! This user-generated content gave the brand, opportunity to analyze the consumer’s authentic love for KFC products and also provided a unique opportunity to its followers.

The #HowDoYouKFC strategy is pretty simple.

Cross Promotion Through Facebook

#HowDoYouKFC campaign gained momentum since the customers could participate in the run without compromising on time. The growing herd of food Instagrammers propelled the campaign further. All in all, this integrated approach increased the social footprint of the campaign.

#HowDoYouKFC was propelled by Food Instagrammers

KFC also cross promoted entries from another platform on its Facebook page such as YouTube videos and vine videos which added to the virality of the campaign thereby boosting the Facebook fan page growth. The presence of celebrities added the right fuel to the fire.

Keep the Conversation Going

Ask any Social Media manager about the biggest challenge while managing their brand’s fan page and they are sure to mention the constant conversation. Daily comment moderation can get pretty daunting especially when the volume of conversation is huge. In contrast to this situation, the customer psychology works pretty differently. For a customer, interaction with a brand through social media has become much personalized and everyone needs to be attended to especially when the comments are negative. KFC stuck to this philosophy and handled huge volumes of conversation on their Facebook page during #HowDoYouKFC campaign as well, without disappointing its loyal and new fans.

KFC managed negative comments during #HowDoYouKFC pretty well.

Great Content Always Wins

We harp on this aspect over and over again, but isn’t it true? Great content goes a long way with your audience. There is also much truth in the fact that for a brand to gain such a hiatus during a campaign doesn’t happen instantly. KFC has been sharing high quality content on its Facebook page consistently. In contrast to McDonald’s content strategy, KFC has made sure to infuse a variety in their content by talking more than just pleasing ‘food images’. During the campaign #HowDoYouKFC the brand shared posts and visuals which had a much personalized and emotional extension. KFC’s Facebook page also consciously showcased how families can have fun with KFC products . Needless to say, this keeps the followers engaged in the brand beyond the food offering.

KFC played on the emotional aspect with #HowDoyouKFC

Gratifying the Customer – Win Hearts

Social Media contests and gratification go hand in hand today. To say that a campaign would lack momentum in absence of gratification is partially true. KFC used the same concept however with a twist. The best entries got a chance to feature on the cover picture on their Facebook page. The unique videos created by followers could also be used by KFC in their future ads. 14 chosen winners each week could also win $100 Visa Gift card!

Fans could make up on the Cover pic of KFC”s Facebook Page!

The #HowDoYouKFC campaign is more than just a marketing campaign and has indeed taken customer relationships to a new level. This campaign is great learning for all online community managers,  in plain English ‘It’s Finger-Lickin’ Good!’

Book your Radarr demo today!

Recent Posts

View All Posts

CASE STUDY
Data is nothing but numbers if you are not able to weave a story and create meaningful insights.
Scroll down to view and download our free reports and whitepapers and learn how we utilize Radarr to give you insights into industry trends, social media happenings and much more.
Download Case Studies
how to find the right influencers
Find the Right Influencers: 10 Steps to Find the Right Influencer for Your Campaign
| Influencer Marketing

Struggling to increase your campaign reach? Find the right influencer. With social commerce gaining immense popularity over the past

social media engagement KPIs
Which of These KPIs Demonstrate Social Media Engagement?
| Social Media Marketing

Tracking the right KPIs helps you evaluate your content better and takes you closer to your social media goals.

influencer marketing campaigns
How to Run Influencer Marketing Campaigns: Best Practices and Examples
| Influencer Marketing

Learn more about the best influencer marketing campaigns and how to run one yourself. Influencer marketing is a method

tiktok growth strategy and tiktok algorithm
TikTok Growth Strategy – TikTok Algorithm And Strategies
| Social Media Marketing

Tiktok is one of the fastest-growing apps in history. It’s currently valued at $50 billion and has over 1

tiktok marketing statistics
23 TikTok Marketing Statistics You Need to Know in 2022
| Social Media Marketing

List of all the important TikTok marketing statistics you need to know. Whether you love it or hate it,

online reputation management
Online Reputation Management: What It Is, Why It Is Important and Best Practices to Follow
| ORM / Online Reputation Management

Whether you’re a small business or a Fortune 500 company, it’s important to have a good online reputation. Your

linkedin marketing statistics
37 LinkedIn Marketing Statistics You Need to Know in 2022
| Social Media Marketing

Planning to use LinkedIn for marketing and advertising? Here are the LinkedIn marketing statistics to know of. To market

guide to using youtube hashtags
Ultimate Guide to Using YouTube Hashtags to Grow Your Channel
| Social Media Marketing

Learn how to use YouTube hashtags to grow on the video streaming platform.  Did you know YouTube attracts 14.3

attribution model for social media marketing
What Is an Attribution Model for Social Media Marketing and Why Does It Matter?
| Social Media Analytics, Social Media Marketing

Struggling to understand if social media really works? Introducing attribution model. When using social media platforms for marketing, businesses

what is marketing analytics
Marketing Analytics: What It Is and Why It Matters for Fast-scaling Brands
| Market Analysis

Just like diamonds are said to be a girl’s best friend, we call marketing analytics a marketer’s best friend. 

Radarr Newsletter

Become part of our list for updates and get first dibs on free industry reports. Sign up today!

Radarr

Radarr Command Center

Radarr Sentiment API

Copyright Radarr 2021

Privacy Policy

Terms of Use