Radarr, a Singapore-based digital software company partly-owned by WPP, has launched social intelligence platform, Radarr.
Radarr turns social insights and analysis into actionable data for brands and agencies – aiming to be a ‘Bloomberg terminal’ for marketers. This was selected by SPH’s Plug & Play Accelerator Programme.
Rudy Lim, accelerator lead at Singapore Press Holdings said that “for a new entry, the roadmap that Radarr (previously known as Circus Social) has put in place for media agencies and brand owners alike is a cost-effective, clean and very applicable product that equates to sensible, actionable results”.
This collaboration is aimed at building a “strong pipeline of high growth, innovation-driven tech startups” to address challenges of the media industry. Radarr is looking to raise its Series A funding at the end of the program to scale their offering and gain sales traction.